Avatar

Michelle Chiantera

Vice President

Americas Marketing and Communications

Michelle Chiantera leads a team of marketers who are in lock-step with sales to capture market share and accelerate the growth of the Americas region. Michelle and her team strive to deliver an amazing customer experience through marketing innovation and cutting-edge technology. Always putting the customer first, she believes in the importance of shifting mindsets to not only incorporate the digital aspect, but to keep the human touch to achieve customer loyalty and position Cisco as the bridge to possibilities.

Articles

March 27, 2018

PARTNER

Marketing Tactics That Won’t Fade Away in the Post-Digital World

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.

February 21, 2018

PARTNER

The Experience Economy – The Customer Comes First

To enable deeper experiential engagements, a customized experience is required for each customer. The ability to feel that intimacy online and in-person is important for marketing campaigns to be successful.

February 13, 2018

PARTNER

10 Cisco Leaders Have Been Named as CRN’s 2018 Top Channel Chiefs

CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.

January 30, 2018

PARTNER

The 2017 Digital Customer Is Not “So Yesterday”

Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.

January 17, 2018

PARTNER

The Next Generation of Borderless Business

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

December 18, 2017

PARTNER

Santa’s Best Kept (Digital) Secret

How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.

November 29, 2017

PARTNER

The Future of Customer Experience Isn’t All Digital

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]

November 15, 2017

PARTNER

The Next Era: A Post-Digital World

A few weeks ago Cisco brought over 2,000 global partners to Dallas, Texas for Partner Summit 2017 to share our strategy and vision for the year ahead. I want to say a big thank you to our partners for joining us in person, as well as those of you who joined virtually. For me, the […]

October 27, 2017

PARTNER

See you at #CiscoPS17

Only a few days left until one of my favorite events of the year. It’s always a treat to connect with all of you at Partner Summit, and whether you plan to be there in person or follow along with Virtual Partner Summit, we’ve got some big things to talk about. Together we can own […]