Fresh Ingredients to Sweeten Your Marketing Recipe
Michelle Chiantera dives into two new marketing tactics marketers need to explore to help maintain brand relevance as we navigate the increasingly dynamic marketing landscape.
Michelle Chiantera
Articles
Marketing Tactics That Won’t Fade Away in the Post-Digital World
Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.
The Experience Economy – The Customer Comes First
To enable deeper experiential engagements, a customized experience is required for each customer. The ability to feel that intimacy online and in-person is important for marketing campaigns to be successful.
10 Cisco Leaders Have Been Named as CRN’s 2018 Top Channel Chiefs
CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.
The 2017 Digital Customer Is Not “So Yesterday”
Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.
The Next Generation of Borderless Business
2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.
Santa’s Best Kept (Digital) Secret
How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.
The Future of Customer Experience Isn’t All Digital
In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]
25 Ways to Celebrate a 25th Anniversary
I’d be willing to bet the first thing that popped into many of your heads is to go somewhere new or exotic. You’d be able to experience something life-changing and reflect on the past 25 years – all while continuing to grow and learn about one another. For Cisco and Dimension Data’s anniversary, that’s exactly […]