Michelle Chiantera

Michelle Chiantera dives into two new marketing tactics marketers need to explore to help maintain brand relevance as we navigate the increasingly dynamic marketing landscape.

Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.

To enable deeper experiential engagements, a customized experience is required for each customer. The ability to feel that intimacy online and in-person is important for marketing campaigns to be successful.

CRN’s Channel Chiefs list honors the best of the best—leaders who build, support and deliver superior partner programs and strategy. 10 Cisco leaders have been recognized on the list for 2018.

Michelle Chiantera covers where you should be thinking about focusing your marketing strategy and what resources you can take advantage of to help you reach long-term success.

2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.

How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.

In my last blog, I explored the concept of a post-digital world — where counting the number of positive reactions from customers is no longer enough. That approach was modern at the time, but digital marketing is taking a new turn. The truth is that while digital is everything, everything is not digital. And, in […]

I’d be willing to bet the first thing that popped into many of your heads is to go somewhere new or exotic. You’d be able to experience something life-changing and reflect on the past 25 years – all while continuing to grow and learn about one another. For Cisco and Dimension Data’s anniversary, that’s exactly […]

News flash. We had some big news recently. You’ve probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly...

Our leaders are extremely committed to our partner community, and their success powers our team to work harder, innovate faster and drive meaningful business results. And it shows.

This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital,...

The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that...

True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was clear how fast a treatable health condition could become […]

You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings available throughout the ENGAGE […]

Disrupt or be disrupted. Implementing digital marketing will change the way your customers see you. Read what guest blogger Susan Andersen, Director of Marketing, ShoreGroup did to change the winds of success to their favor.   Three years ago, our company realized we needed a change. ShoreGroup is a managed services company headquartered in New […]

NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s...

Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers.   To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now let me explain what I […]