The Network. Intuitive. What it Means for Marketers.
News flash. We had some big news recently. You’ve probably seen it. The launch of The Network. Intuitive. A new era of networking is here. One that is constantly...
10 Cisco Leaders Recognized as CRN’s 2017 Women of the Channel
Our leaders are extremely committed to our partner community, and their success powers our team to work harder, innovate faster and drive meaningful business results. And it shows.
And the award goes to… meet the 7 Marketing Velocity Innovators of 2017
This year’s Marketing Velocity 2017 event has concluded, but one of the highlights was awarding our partners for their incredible work. We recognized seven partners for how they used digital,...
Growing at the Speed of Marketing Velocity
The Marketing Velocity Live Event (Chicago, April 25-27) is just around the corner. To say I’m excited is an understatement. This is our 10th year conducting this invitation-only event that...
Care. Where it’s needed most.
True story. This happened to someone on my team. Her father-in-law lives alone. Several years ago, he had a stroke. He lay on the floor for hours until a neighbor noticed his open front door and found him. Luckily, he made a full recovery. It was clear how fast a treatable health condition could become […]
Are You Taking Full Advantage of Digital Marketing Opportunities?
You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings available throughout the ENGAGE […]
How One Company Saw the Light on Digital Marketing
Disrupt or be disrupted. Implementing digital marketing will change the way your customers see you. Read what guest blogger Susan Andersen, Director of Marketing, ShoreGroup did to change the winds of success to their favor. Three years ago, our company realized we needed a change. ShoreGroup is a managed services company headquartered in New […]
Reach Digital Natives by Blending Sales and Marketing
NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s...
How To Be the Thought Leader Your Customers are Looking For
Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers. To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing. Now let me explain what I […]
Taking on the World’s Greatest Challenges, Together
Digital transformation. For Cisco and our partners, what lies behind those two words is immensely powerful. Today’s digital transformation is in motion to revolutionize how we work, live, play, and learn. And together, with the right combination of partnerships and technology, we opened the door to endless opportunities. Our first example is Connected Conservation. This […]
Don’t Just Sell Security; Sell Trust
One of your customers’ top priorities IS securing their network. By now you’re more than versed with the pitfalls of security vulnerabilities and you’re using that knowledge every day to educate your customers. Have you seen how focused we are on security? You could say we’ve become passionate about it. We’ve changed our philosophy beyond […]
There’s never been a better time to change the world together. #NeverBetter
Technology is the driving force for change in the world, but so are the relationships we’ve built with our partners. Our combined innovation is helping humanity.
It’s Time to Use the Engage Marketing Suite – And Win!
Here we are, two weeks past the Marketing Velocity event and I wanted to share my thoughts about the power the Engage Marketing Suite could bring to your companies. As...