One customer can be multiple shoppers, and retailers need real-time insight into every shopping journey. Be sure to take a look at Cisco VP Joseph Bradley’s new blog as he shares three retail Internet of Everything attributes that deliver hyper-relevance and build a dynamic infrastructure: http://cs.co/9003xAm3
Each customer does indeed have the capacity to be a multiple shopper and his brand loyalty will greatly influence the retailers USP and convenience factor. That is where the IOE can powerfully deliver its message and make a diference to the bottom line.