Be sure to check out Blair Christie’s new blog on winning consumer trust! She discusses how a new Cisco study shows that shoppers are looking for efficiency, engagement, and savings from the store. For example:
- 77 percent of respondents said they would be “somewhat” or “very likely” to use a solution to optimize the checkout process.
- 79 percent indicated a willingness to take advantage of in-store offers provided via digital signage
- 73 percent said they’d like to receive special offers through augmented-reality solutions
- 57 percent indicated a desire to learn more about products in the store by using augmented-reality capabilities