Sandra Acham

March 23, 2016

RETAIL & HOSPITALITY

Video Provides a Fresh Approach to Retail

1 min read

The key to retail success is understanding the shopping journey, and video can play an important part in that process. Sandra Acham talked to me this week as she wrote a blog about how video supports a comprehensive approach to understanding customer behavior (read the blog). The thing is that today’s retail customers don’t think […]