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Cisco @ NAB: We’ve Got Your 4K, HEVC, OTT, IP, SDN, NFV — Right Here!

There’s a reason the superlative term “broadcast quality” is the measuring stick and euphemism for “highest possible video quality” — and the people that make it happen are all here this week for the annual National Association of Broadcasters convention.

If you’re reading this, chances are high that you’re on your way or already here, perhaps for the second or third time this year — and it’s only April. We’re there too, not surprisingly, with a lot to share with our colleagues in broadcasting.

By “a lot to share,” I mean the new Videoscape Virtualized Video Processing solution, for handling the massive array of inputs, outputs, and related workflows; solutions for 4K/UltraHD video; advanced HEVC compression; new advancements enabling greater compression with no loss of video quality for MP2 and AVC; and a clear path for our broadcast television colleagues to swiftly transition to IP video, from production to ad insertion to delivery.

Probably the most exciting demo at Read More »

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On Teaming Up with Snell at NAB to Accelerate the IP Video Transition for Broadcasters

By Charles Stucki

The notion of combining enterprise-grade routing with broadcast television isn’t a new one, especially at a National Association of Broadcasters convention. Like everything else, the intersections between Internet Protocol-based technologies and just about everything — video included — have been building momentum for the last several years.

But! This year is different, and milestone-grade, if you ask us. Why? At this year’s NAB, Cisco and Snell, a long-time leader in broadcast television infrastructure, will demonstrate what we believe to be a first-ever integration of real-time, IP-based signaling — from production to the viewing screen.

In essence, the demonstration makes it possible for broadcasters to use off-the-shelf, enterprise-class IP routers to distribute video — in the same way they now ship SDI (serial digital interface) signals through the television ecosystem. If we were to Read More »

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Scandinavian Minimalism Combined With Californian Approachability Wins Red Dot Award 2014

In the world of product design, the best intertwine form and function.  Design stalwarts Apple, Sony and BMW get it right; and we’re honored to be listed alongside them as Red Dot Award winners.

red dot

I’m proud to report that all the new Cisco video collaboration endpoints we unveiled during Enterprise Connect received the coveted Red Dot Award 2014 for product design:

This recognition is a rewarding validation for the no-compromise, design led approach we undertook when developing our newest video solutions. And just as important as the awards is the feedback I’ve received from the people who use our technology.

You let us know that you appreciate the attention to detail and unparalleled user experience. And our focus on harmonizing the technology with the human aspect of face-to-face communications. By combining Scandinavian minimalism with Californian approachability, I believe we’ve succeeded in letting the technology recede and emphasizing the connections between people. It’s about allowing people to connect with one another, anywhere, in a powerful way without distraction – from the browser to the boardroom.

Rounded edges, seamless fronts, light aesthetics, arresting audio and video impact Read More »

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Design Excellence Delivers Uncompromising Experience…And Coveted Red Dot Award 2014

My mission since joining Cisco Collaboration is to deliver unparalleled experiences across all of our products -- in every pocket, office and conference room.

And, we are delivering on that mission. March 2014 has been an amazing month for Cisco Collaboration. We unveiled our newly designed video portfolio; revealed a second-to-none user experience that spans across the entire collaboration portfolio --  from the browser to the boardroom; had a tremendous presence at Enterprise Connect, and that’s just the beginning…

I have even more exciting news to share. Our newly launched video products have been awarded six Red Dot Award 2014 for high design quality – an incredible validation of our design-led approach. The following Cisco Collaboration products all received the coveted Red Dot quality seal:

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Delivering a Next-Generation Customer Experience

Hi, readers! You haven’t heard from me recently, as I’ve been travelling and talking to Cisco customers. My colleague Jason Bettinger and I recently had a wonderful time at CDM’s Customer Experience Summit in Chicago, IL. CDM Media Summits bring together leading C-level executives, analysts, and solution providers to network and attend interactive agenda sessions on the latest business topics and trends.

At the event, we gave the opening keynote presentation to address how enterprises can strive to meet the ever increasing demands of the customer.  The summit brought together some of the leading executives from a variety of industries to explore ways of confronting and overcoming current industry issues. This year’s conference focused on topics that enterprises must deal with now, not in the future:

  • Leveraging Big Data
  • Social Media Marketing
  • Predictive Analytics
  • Digital Interactive Marketing
  • Monetization of the Customer Experience
  • Customer Engagement Management Platforms

Increasingly, institutions are focusing on customer experience as their primary competitive advantage. Those with the highest customer experience ratings typically enjoy some of the best financial performances when compared to their competitors and research has demonstrated a high correlation between experience to loyalty and loyalty to profitability. Companies are asking themselves: How do we design and deliver differentiated customer experiences that truly matter? What expectations do today’s consumers have for customer care?

In our keynote, we showcased how new technologies that generate more positive outcomes in the customer experience era align with future business models across industries.  We discussed how consistency and personalization are critical to achieving new levels of customer experience and the factors that need to be considered when trying to achieve both.

Delivering a Next Generation Customer Experience Keynote

“Consistency may be one of the least inspirational topics for most managers. But it’s exceptionally powerful, especially at a time when retail channels are proliferating and consumer choice and empowerment are increasing.” -- McKinsey & Company

Today, institutions are being challenged to meet the ever-increasing demands of the customer, something that is becoming more complex. Many have found that addressing those demands requires more coordination than ever – it’s about moving to true customer collaboration throughout the customer journey and proactively engaging the customer by combining traditional tools with the power of the future.

Customers are driving how and when they interact and demanding an engaging experience. Therefore, organizations across all industries must evolve their customer care to align with new business models -- addressing customer experience imperatives with new capabilities. The keynote can be viewed here.

We received some great feedback from those who attended our keynote. Below are a few key themes we heard from attendees:

  • The importance of the customer is at the center of the ecosystem
  • Consistency and personalization are not mutually exclusive
  • Examples show that every industry is being impacted by the trends in the market today

As you can see, we had a great time at the Customer Experience Summit and we are already looking forward to next year’s conference. Did you attend? Let us know your feedback from the event in the comments section below.

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