Brian Ring

VSS Product Marketing Manager
Service Provider

Brian Ring recently joined Cisco to lead Strategic Marketing efforts across Cisco’s Service Provider Video portfolio. Mr. Ring has over 18 years of experience designing, marketing and selling video & TV tech globally to operators, publishers, broadcasters, networks, and studios.

Previously at Ring Digital llc, Brian provided product strategy, content marketing and business development support to clients like Brightcove, Pac-12 Networks, Thuuz Sports, Grass Valley, Wowza Media Systems, Univision, Beamr, Mux and others.

As an industry analyst, he has contributed original research and thought leadership to the ongoing discussion about television’s evolution from free to pay, from OTA to OTT, and from the big screen to all screens. His favorite research topics include sports DVR usage, social TV, Live streaming, video QoE, as well as fan engagement and content monetization in the OTT era.

Brian also spent five years as an executive in Ericsson’s video business unit. There he helped to launch one of the earliest video content management systems for operators, the WatchPoint CMS. On the heels of that success, he was tapped to spearhead a pioneering investment in a cloud-native media asset management platform. Before joining Ericsson, Brian worked on a range of interactive content projects for Zoo Digital, including a DVR game platform for DIRECTV.

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