Brian Ring

VSS Product Marketing Manager

Service Provider

Brian Ring recently joined Cisco to lead Strategic Marketing efforts across Cisco’s Service Provider Video portfolio. Mr. Ring has over 18 years of experience designing, marketing and selling video & TV tech globally to operators, publishers, broadcasters, networks, and studios.

Previously at Ring Digital llc, Brian provided product strategy, content marketing and business development support to clients like Brightcove, Pac-12 Networks, Thuuz Sports, Grass Valley, Wowza Media Systems, Univision, Beamr, Mux and others.

As an industry analyst, he has contributed original research and thought leadership to the ongoing discussion about television’s evolution from free to pay, from OTA to OTT, and from the big screen to all screens. His favorite research topics include sports DVR usage, social TV, Live streaming, video QoE, as well as fan engagement and content monetization in the OTT era.

Brian also spent five years as an executive in Ericsson’s video business unit. There he helped to launch one of the earliest video content management systems for operators, the WatchPoint CMS. On the heels of that success, he was tapped to spearhead a pioneering investment in a cloud-native media asset management platform. Before joining Ericsson, Brian worked on a range of interactive content projects for Zoo Digital, including a DVR game platform for DIRECTV.


September 12, 2018


Cisco SPVSS IBC Panel: The Next Billion Viewers, the Next Billion Dollars

6 min read

How will the TV industry reach the "next billion viewers" using broadcast and streaming tech? How will that impact business models? Answer: The NEW TV GROWTH MODELS panel!

September 13, 2018


VideoGuard Anti-Piracy Services: World Cup Infographic Case Study

1 min read

We are fighting streaming piracy! View our anti-piracy services case study infographic, then come see VideoGuard Anti-Piracy Services in action at booth 1.A71 at #IBC2018.

September 10, 2018


The TV Subscriber Journey: Three Foundational Steps

3 min read

Interested in attracting new customers? Reconnecting to cord-cutters? Retaining valued subscribers? Put Cisco SPVSS stand 1.A71 on your must-see list at #IBC2018!

September 4, 2018


Blended TV: Broadcast and Streaming, better together.

2 min read

To set-top, or not to set-top? Is that the question? Because Infinite Video Platform is a cloud service that blends broadcast and streaming to create premium video experiences on all devices.

The Threat of Streaming Piracy? Pernicious.

5 min read

Attending IBC? Make Stand 1.A71 your first stop. Amongst our bevy of cool demos is one showcasing VideoGuard® Anti-Piracy Services. We'll show how streaming piracy happens and how we fight it. 

Attending IBC 2018? Cisco’s SP Video Team is Energized and Ready

2 min read

If you are attending #IBC2018, put Cisco Service Provider Video Software & Solutions on your list! Stop by Stand 1.A71. Why? This post is your print-it-out guide.

Got Bare Metal? We have Blueprints. TV, DevOps and Scalable Container Workflows

3 min read

#IBC2018 The Cisco SP Video Software Solution team is prepping eighteen demos across five domains. Here, we'll share perspectives and previews.

Vertical Consolidation: Several New Distribution ‘Tails’

3 min read

#IBC2018 The Cisco SP Video Software & Solution team is prepping eighteen demos across five domains. These demo slots will fill-up fast! Ask your Cisco rep or any listed author to book your meeting. 

It’s Time to Get Smart about ABR; It’s Time to #StreamQuality

3 min read

Attending #PAYTV18? If so, don’t miss Wednesday’s 1:40pm panel: Streaming Video Everywhere: Quality & Reliability. (Tues May 15 & Wed May 16, Hyatt Regency in Denver, Colorado.)  I’ll be moderating a discussion...