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With Targeted Professional Services, Service Providers Can Tap Small and Medium-Sized Business’s Demand for Cloud

uwe1-e1341940327203By Uwe Lambrette and Evgenia Ryabchikova,eryabchi IBSG Service Provider

Cloud is no longer a nascent market. The explosive growth of public-cloud providers —coupled with the relevance of the network in the delivery of cloud and IT services — has led many service providers (SPs) to treat this game-changing transition as a natural extension of their core business. While some SP cloud efforts have fallen short in customer demand and adoption, Cisco’s Internet Business Solutions Group (IBSG) believes there are significant opportunities for SPs in the cloud. To succeed, SPs need to tackle the cloud market in conjunction with a professional-services offer because many enterprises and small and medium-sized businesses (SMBs) do not have all the skills to design, build, migrate, and operate their own cloud solutions.

Based on 15 market interviews in Europe and emerging markets, as well as deep-dive project engagements, Cisco IBSG has explored why professional services are needed, what they should look like, and how they can be implemented. This FastFacts focuses on the SP opportunity to target cloud professional services to SMBs.

SMBs Have Specific Needs for Cloud-Oriented Professional Services Read More »

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Cisco’s New Small Business Portfolio—Fortifying the Future

The number of mobile-connected devices has broken the 1 billion mark. That’s not too surprising, given that as we grow more reliant on our devices and mobility, we also become more reliant on the Internet to get things done, take care of customers, and expand our businesses. In fact, we see a future that is defined by what we call the Internet of Everything (IoE), bringing together people, processes, data, and things to make networked connections more relevant and valuable than ever before. Yet Cisco estimates that about 99.4 percent of what could be connected by the Internet is currently unconnected. That’s pretty staggering. Imagine how even a fraction of that could affect your business—by connecting employees when they’re mobile and connecting customers and partners to keep business processes and sales in progress.

Cisco’s latest offerings are designed to capitalize on connectivity, helping to fuel small business success and pave the way for future growth.

Lief Keopsel recently discussed how the growing mobile population calls for a new approach. Cisco’s expanding small business portfolio helps customers find the right technology to meet their evolving needs—such as increasing overall productivity, bolstering responsiveness, and beating the competition. But we haven’t stopped there. We’ve recently added additional routers and wireless access points.

Ultimately, we’re developing a portfolio that helps small businesses perform to their maximum potential through offerings that span security, connectivity, and collaboration.

Security Is a Competitive Advantage
Through all this, whether you’re increasing productivity or enabling collaboration, you really have to keep security at the forefront. It’s what gives you the edge. If you missed the recent blog post featuring David Lawrence from Smart Technology Enablers talking about the Cisco ISA500 Series, please listen in. David describes how the Cisco ISA500 Series helps customers safeguard against outside threats while allowing employees to securely access information remotely.

Connectivity Is Key to Productivity
Check out how our newly launched products deliver greater capabilities with built-in intelligence to provide more options for getting things done and creating a more customer-centric business model, regardless of location.

Collaboration Improves Business Effectiveness
Bringing together people is a key part of our value proposition. We’re helping small businesses respond to customers more quickly and cultivate stronger customer engagement and loyalty. All while lowering the cost of doing business.

We understand that making the right technology decision is critical. And to that point, we’re proud of the recognition we’ve received from Miercom. Linda Beaton’s post on February 8 highlights  a recent study by Miercom. This report favorably compared the Cisco SF500, SG500, and SG500X switches with similar products offered by HP, D-Link, and Netgear.

To learn more about the Cisco Small Business products referenced here, please visit our website. Or to learn more about our Cisco Services, click here. If you’re a Cisco partner, check out our Partner Launch page to help seize new market opportunities and add value to your customers.

How are these changes affecting you? And, how can we help to strengthen our partnership?

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Big Changes Are Coming For Cisco SMB

As the Director of SMB Sales within Cisco’s Worldwide Partner Led Organization, I get a first-hand view of Cisco’s role in the SMB space. Each month, I’ll share my thoughts on Cisco’s SMB strategy and give you a glimpse into some of the changes that are ahead for Cisco and its partners selling into this hugely important market.

SMB will represent a $25 billion market by 2016, and these customers Read More »

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Cisco’s New Small Business Portfolio—Helping Partners Unleash the Possibilities of the Network

Our partners know that in today’s environment small and medium-sized businesses need to reduce costs, focus on new markets, and improve sales effectiveness. They can accomplish this by increasing their productivity. And we can help by introducing our partners to Cisco’s new small business portfolio, which helps small business customers tap into the value of the network, while maximizing their investment.

These new products and services allow workers to collaborate securely—whether onsite or mobile. This is especially important as the mobile worker population is expected to reach 1.3 billion by 2015, and 71 percent of small businesses now function as work-from-anywhere businesses (according to IDC’s Worldwide Mobile Worker Population 2011–2015 Forecast).

In addition to security, technologies that are easy to use and manage are critical in this market, where dedicated IT departments typically don’t exist. Implementing technologies that fit within tight budgets are also a must.

In response to these challenges, Cisco introduced a new family of small business technologies, which support the requirements of small businesses looking to gain a competitive advantage—including new security, collaboration, and mobility capabilities. Read More »

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Cisco’s New SMB Business Portfolio – Essential Tools for Secure Productivity

A key trait of innovative small and medium sized businesses (SMBs) is agility– making decisions quickly, shifting direction with a customer, and swiftly working out the details with colleagues. But at the end of the day, what it all comes down to is having the right technology—to enable responsiveness, increase overall productivity, and keep SMBs competitive.

And that becomes especially important when you look at statistics around mobility. The mobile worker population is expected to reach 1.3 billion by 2015, and 71 percent of SMBs now functioning as work-from-anywhere businesses (according to IDC’s Worldwide Mobile Worker Population 2011–2015 Forecast. At the same time, this move to mobile has refocused SMBs’ attention on security.

On-the-go SMB workforces need to be able to work and collaborate securely, whether onsite or mobile. And, since SMBs generally don’t have dedicated IT departments, they need technologies that are easy to use and manage, all while fitting within a tight budget. This kind of enablement is what allows small businesses to be agile.

In response to these challenges, Cisco has introduced a host of new small business technologies designed to support the requirements of nimble SMBs that are looking to get an edge. These offerings deliver new capabilities around security, collaboration, and mobility.

To learn more about our latest small business products, visit our website. And, watch for additional blogs in the coming days that will zero in on related topics to provide more context around how you can help maximize productivity in a secure environment, however you define your workspace.

We’d also love to hear from you about your SMB challenges. What are you hoping to tackle this year from an IT perspective?

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