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Data Analytics, Targeted Advertising, and Privacy Go Riding in a Connected Car

I put a Zubie in my car today. I really wish that NPR’s “Car Talk” radio program was still on the air, so I could call in and say that sentence to Tom (sadly, deceased this week) and Ray Magliozzi, aka the “Click and Clack Brothers.” They’d have a lot fun with that.

After seeing so many interesting connected transportation solutions from Cisco and others at the recent ITS World Congress in Detroit, I felt inspired to get my own car connected! Zubie is one of a several available apps and services that allow you to “manage” your car from a mobile app, e.g., perform a car “health check,” see how well you drive, create geofences to track your car, for example, when your newly-licensed teenage child borrows it for the night.

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I signed up for Zubie even though I know they’re going to make money from the car-sourced analytics that they get from my car (beyond subscription fees, waived for the 1st year). According to their privacy policy, they will gather data about my vehicle usage over time, which includes speed, braking, acceleration, and the geolocation of the Zubie key that I plugged into my car’s OBD-II port. This data Read More »

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Building the Platform for the Internet of Everything

We are embarking on a new technological journey that will fundamentally change forever the economy, society and the way that we live.  Wired magazine described a new era where “the most mundane items in our lives can talk wirelessly among themselves, performing tasks on command, giving us data we’ve never had before.”  The Internet of Everything (IoE) is a world where up to 50 billion things (or devices) will be connected to the Internet by 2020; or, the equivalent of 6 devices for every person on the planet.

Businesses are beginning to completely re-design their processes, operations and business models to benefit from this new era.  We are already starting to see the emergence of smart cities, connected utilities, connected railways, connected factories, connected cars, and even connected mines, to name but a few.  All industries are looking to IoE as a breakthrough technology to help them optimize their business, enter new markets and enhance their relationship with their customers.  This is why industry analysts, like IDC, estimate that businesses will spend up to $20 trillion over the next three years to realize the promise of the Internet of Everything.

But, The Internet of Things is More Than Just “Things”.  As I described in this recent article, the Internet of Things is really a short-hand for the four technology pillars (mobility, cloud, big data and things), wrapped in security, that are forging a revolutionary new, and revolutionary, connected world.  Successful IoE implementations don’t happen in isolation or independently.  Cisco is discovering that successful implementations require a technical and business platform into which different solutions can be easily plugged to efficiently and effectively achieve the promised business benefits.  The cornerstones of this IoE platform include a robust connectivity and technology infrastructure, operational and management services and a range of vertical and horizontal solutions.

IoE Impressions 11.6

In Cisco’s experience, all IoE implementations require all of these technical and business elements to be successful.  Our vision is that effective IoE deployments will build an IoE platform that can be extended across the business, or even entire industries, to deliver a range of unique, value-added IoE solutions.

Starting from the bottom, the layers comprise:

  1. Network Connection – connecting all of the solutions, data and applications through fiber backhaul or licensed cellular.
  2. Network Access – a managed Wi-Fi, or other unlicensed wireless network, to connect all of the sensors and applications.
  3. Technology Platform – a platform to allow new devices and solutions to readily and securely “plug and play” into the overall architecture, and to connect to cloud storage and compute services.
  4. Vertical and Horizontal Solutions – the combination of devices and applications that deliver the unique solutions for different vertical and horizontal industry segments.
  5. Platform Monetization – in some verticals, like smart cities and B2C, opportunities exist to leverage the platform and network to create new sources of revenue.
  6. Shared Operating Platform – a shared platform to consolidate the management, customer care and service issues across all of the solutions.
  7. Professional Services – services to support areas such as systems integration, planning and design.
  8. Program Leadership – services to program manage the entire implementation, operations and partner ecosystem.

Successfully deploying and capturing the tremendous potential benefits of IoE is not just about cool things and applications.  A comprehensive technical, operations and management IoE platform is required to turn vision and promise into reality.

Want to learn more and chat with our Cisco subject matter experts? Tweet us @CiscoSPMobility.

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Internet of Everything (IoE) – The Key to the Next Leap Toward Frictionless Business

Fighting “Friction” in the Check-Out Line and Beyond

You pull up to the gas pump, wait in a long line, and then fumble with your debit card and the touchscreen. Once at your hotel, you search mightily to find a parking spot before struggling with the ticket payment system. And then comes check-in, which entails more waiting in line at the front desk to get the key, before discovering that the key doesn’t work.  When you finally get in the room, it’s set way hotter than your preference.

OK, none of these experiences are major hardships, let alone life threatening. But taken together, along with so many other time-wasting aggravations — or business friction — they do take a toll: on energy bills, productivity, and nervous systems!

Read More »

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Hutchinson USD Adopts Converged Access to Drive Network Performance

The Hutchinson Public Schools, located in Hutchinson, Kansas include 11 Elementary, Middle and High schools. The Hutchinson Public Schools adopted Converged Access for their wired and wireless solution, increasing the performance of their network for their staff, teachers and students.

Each of Hutchinson’s Public schools utilize the network and technology as part of the learning experience.  When it came time to upgrade their infrastructure, the Hutchinson School District chose Converged Access comprising Catalyst 3850 and 3650, Cisco 5760 Wireless LAN Controller and Cisco Wireless 3700 Access Points.  Catalyst 3850 switches are deployed in the High Schools, and Catalyst 3650 switches are deployed in the Middle and Elementary Schools. Read More »

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Video Games, Video Conferencing and YouTube: The Job Search of the Future

In this guest blog, Jeanne Meister, Partner, Future Workplace and Co-author of The 2020 Workplace: How Innovative Companies Attract, Develop & Keep Tomorrow’s Employees Today (Harper Collins) shares her insights on the future of work in an Internet of Everything (IoE) landscape. The description of the new hire process in the blog post below is adapted from Chapter 1 of her book, The 2020 Workplace.   

Job searching, hiring and our daily work life are rapidly changing thanks to technological innovations.  Knowledge workers are gaining greater control and flexibility over their employment experience.  This will start from the moment job seekers begin an employment search.

According to the 2014 Cisco Connected World Technology Report, more than 60% of workers report that their current or future job searches will not be limited to their hometown, or even country.

Organizations will need to evolve their processes to find and hire the best talent in the future.  Today’s methods won’t work with tomorrow’s workforce.  Consider the case of “Katya,” a top graduate from a well-respected university in 2020. After graduation, Katya will land her first job at D&Y, one of the country’s last two major accounting firms.

Submitting an online resume and completing several rounds of in-person interviews will not be the way Katya gets hired. Read More »

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