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Show Me the Retail Data

retailSuccess in retail often comes down to a counting game.  How many people pass by your store?  How many come inside?   How long do they stay?  And most importantly how many ultimately buy?

Today, the retail counting game has gotten a lot easier because we can now count devices as proxies for people, since many potential customers today, myself included, won’t leave home without their smartphone.  As soon as they enter a store, the beacon on their cell phone effectively announces its arrival to the Wi-Fi network and voilà, we have a count.

With the help of CMX Presence Analytics, these smart devices can help answer many key retailing questions with a single access point.

  • Who?
    Who is passing by the store versus coming in?  Presence Analytics uses both the cell phone’s signal strength as well as the time spent in the area to determine the number of people walking by versus in-store visitors.  Presence Analytics provides simple, quick reports on retail conversion metrics.   You can also track how often visitors return to a store in a given time period can be tracked, which can be key for customer loyalty programs.

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White Paper: RX-SOP 101

Just released yesterday: Cisco Wireless Release 8.0 includes a feature called Receiver Start of Packet (RX-SOP), which you can think of as putting earmuffs on the access point.  It’s not a new feature, as it has been used in stadiums and other high density deployments to great success for several years.  WLC 8.0 adds GUI configuration support with a low, medium, and high setting.

RX-SOP is meant for dense deployments, where channel reuse is a concern.  It’s a way to shrink cell sizes, but be careful: too much SOP and you can shrink your cells to the point where clients are no long able to connect.

Check out this whitepaper from the guys at the No Strings Attached Show.  It provides detailed configuration guidance as well real-world data--even the actual config.

For those of you interested in the nitty-gritty of how RX-SOP works, we had one of our RF Technical Leaders, John Blosco, go in-depth at Wireless Field Day 7.  If you missed it, here’s the video:


For more on WLC 8.0, read the product bulletin here.

 

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3 Steps for Best-in-Class Wi-Fi

If you are a professional photographer or even an amateur like me, you want to have ready access to various control dials on your camera to capture the moment perfectly. Professional cameras provide high level of control to get the best outcome. But there are times when you want to put the camera and the lens in Auto mode or wish that the camera could automate some decisions that make your workflow easier.

Likewise, Cisco Wireless LAN products provides the level of quality, functionality and control that is unmatched and hands-down the best enterprise wireless networking portfolio in the industry. But there are scenarios where it is preferable to expedite wireless configuration with best practices automatically enabled and easy access to data to simplify monitoring and troubleshooting workflow. For example, a small business owner manages his own network or in a K-12 a librarian acting like a part-time IT administrator. This not only provides operational efficiencies for the IT organization but also improves end-user and partner experience.

Cisco WLAN Express Setup is an attempt in this direction. It is now available on 2500 Series Controller (CT2504) starting with software release 7.6.120.0.

It includes three components

  • Easy-to-use setup wizard: This eliminates the need for console cable and command line setup. Instead, 3-step web-wizard is used to quickly boot strap a Controller and configure employee and Guest WLAN out of the box.
    Day0 Read More »

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The Summer Blockbuster You’ve Been Waiting For: Cisco Wireless Release 8.0

Cisco Wireless Release 8.0 is now available: Product Bulletin 

The Cisco VNI Global Mobile Data Traffic Forecast, 2013 – 2018 revealed some stunning trends with growth projections that are sure to have a dramatic impact on wireless networks worldwide.

In 2013, globally, there were nearly 22 million wearable devices generating 1.7 petabytes of monthly traffic. There were about 7 billion mobile-ready devices and connections with mobile network connection speeds that have more than doubled, to 1.4Mbps up from 526 Kbps in 2012.

By 2018, there will be more than 10 billion mobile-ready devices and connections. The average mobile connection speed will nearly double, from 1.4 Mbps in 2013 to 2.5 Mbps and over 4.9 billion devices will be IPv6-capable. There will be more traffic offloaded from cellular networks (on to Wi-Fi) than remain on cellular networks.

white_paper_c11-520862_4 Read More »

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Not All 802.11ac AP’s are Created Equal: Demand the Full Story

It’s always interesting and often entertaining to observe how competitors promote their products and what they choose to focus on—and more importantly, what they choose not to focus on and what they hope people won’t ask questions about.

Consider yet again how a competitor chooses to position their “purpose built” AP vs. the Cisco Aironet 3700 802.11ac Access Point Series.

This competitor frequently (and somewhat obsessively) points out that its 802.11ac AP has dual “active” 800 MHz cores while the Cisco AP3700 has only one “active” 800 MHz core. This is not completely true since it completely overlooks the fact that the Cisco AP3700 also has a dedicated CPU core and DSP for each radio subsystem.

Furthermore, it also overlooks that the dual “active” cores in the competitor’s AP share 512 MB of DRAM. The single “active” core of the AP3700 has dedicated 512 MB of DRAM. Also each radio subsystem has a dedicated 128 MB DRAM (for 768 MB total DRAM in the AP3700).

apdesign

Why is all of this important? Read More »

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