We’ve updated the design of the Cisco.com home page. Not just because we wanted to, but for you. Here’s a point by point overview, starting with the desktop/laptop version:
- Same top of page navigation. We’ve keep the same top of page categories, and “mega menu” navigation, as these work very well today. (Yes, we’ll continue to tune these every so often as we have been.)
- Quick Tasks. This new element is based on your feedback about your most important regular tasks on journeys on Cisco.com. Since these items are most important to you, we figured we’d put them front and center for easy access. Expect these tasks to evolve over time as we learn more about how people are using them. And, in the future we’ll have different top task lists for Partners, employees and other roles.
- The “marquee.” This graphic at the top of the page is a staple of corporate home pages, and we actually toyed with several designs that eliminated it. But in the end, in our testing and reviews, we found that it actually serves a pretty strong purpose to orient visitors and cue them to big announcements or happenings. One innovation: We are personalizing this area, so that over time you may see something different than your neighbor (and more relevant to you).
- Let Us Help. We’ve added a linkage to chat online or call so you can get information about our products, services and solutions right from the home page. This follows scrolling down the home page, in a way that we hope is unobtrusive.
- Product showcase. Visitors to our site love products, so we’ve opened up a space to showcase featured products. Here, we have used a “carousel” approach because products have enough of a draw to get active engagement (notice that we dropped the carousel we used to have above on the marquee. But here, we think it adds breadth.)
- Products link. There’s a prominent link to a newly designed “All Products” page.
- “Offers.” Folks in marketing call these “offers” but you can think of them as showcased items that may be of interest specifically to you. We personalize the list based on what you’ve expressed interest in previously.
- Watch this space. This is a space for more information that we’ll be experimenting with over time.
- News. The new news feed is easier to read, and shows news and announcements from Cisco.
- Blogs and Communities. Some of the most interesting information from Cisco is on our blogs, and the content all of you contribute in our communities. This new component gives us a place to showcase these fresh topics right on the home page.
- Social sharing. Those social sharing widgets you’ve come to expect on home pages. (This would be a great time to share the new home page if you like it, by the way. )
- The “fat footer.” We’ve made no changes to the fat footer on the page, which has been very effective and helpful and gets 4-6% of the click-throughs on our pages. One question we had was whether visitors would click through, with the longer page. Based on our early usability testing, the answer seems to be yes, and people seem quite engaged in scrolling when they are drilling down to the information they’re looking for. We’ll be watching the metrics on this area carefully to make sure it’s still “discoverable” and well used.
The Smart Phone View
For the mobile view of the home page, the it’s the same information, but rendered slightly differently:
- Same header and menu. We’ve retained the same header and “hamburger menu” as before, as it’s been working well
- Let Us Help. The same linkage to chat online or call, but in a more compact form for mobile.
- Quick tasks, in a more compact form. Interestingly, this text only version tested very well for phones, but got lost on the page for the desktop view, so we used icons on the desktop and text for phones.
- Featured Products, in a more compact, swipable form for mobile devices.
- News feed in a compact form.
- Blogs & Communities in a more compact form.
Thanks to all of you who participated in the multiple rounds of testing and have also given use feedback in the last many months – if not years – on your needs for Cisco.com.
P.S. If the last version of the home page is a distant memory, here’s a picture of it:
Tags: cisco.com, design, usability, webexperience
It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999″ page.
I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we don’t want to distract customers from the jobs they’re coming to do with us. But, if you are craving some old school Cisco.com pages, here are a few:
1992: Cisco Information Online (CIO) – Telnet/Modem Only:
1994: Cisco Information Online Web Site:
Mid-1994: Cisco Information Online Web Site Stellar Motif:
1995: Cisco Connection Online (CCO):
1996: Cisco Connection Online (CCO):
Prize for the best comment below.
Tags: design, digital experience, webexperience
One of my favorite designers, John Maeda, believes that the most successful tech companies of the future will really be design companies.
When John’s somewhat bold prediction is put in the context of this quote from Steve Jobs, “Design is not just what it looks like and feels like. Design is how it works” – it’s easy to see that John is right.
So if the future successful tech companies will really be design companies, what does that mean for all the “non design companies” of today (read: most tech companies and especially most IT tech companies)? This is an opportunity for all tech companies to understand the real value of design. I believe that change has to start at the top, so for Silicon Valley, it means business leaders have to come to grips with this transformation. Not just hiring more UX people, or opening a “design center,” but embracing design as a way to lead your entire company.
It should come as no surprise that I place such high importance on the Red Dot awards. They are a validation of amazing design quality from beyond the technology industry. Our products in the Collaboration portfolio have won six Red Dot awards in the last 18 months – that’s as many as Cisco has won in all its 30 years.
Last week, I found out we won two more. Our newest video endpoint and the flagship of the Collaboration portfolio – the IX5000 – just won a “Red Dot Best of the Best” 2015 award, the highest distinction in Red Dot’s product design category. In 2015, only 1.6% of the nearly 5,000 submissions received this top prize.
The Cisco TelePresence IX5000
Read More »
Tags: award, Cisco, collaboration, design, IX5000, Red Dot, TelePresence
In case you missed it, Cisco now has a tablet version of our flagship app. And it’s great. Some new features include:
- Products use a ‘touch’ visual navigation structure
- Quicker navigation through ‘bookmarking’ without the need to login
- Video Datasheets delivered via the tablet app
- Comprehensive Internet of Everything and social media coverage
- Partner content, such as incentives, promotions, and support
- Push notification services
- Faster updates to navigation and content from Cisco in real time
Get it at:
Tags: design, digital experience, mobile, tablet
MDS 9500 family has supported customers for more than a decade helping them through FC speed transitions from 1G, 2G, 4G, 8G and 8G advanced without forklift upgrades. But as we look in the future the MDS 9700 makes more sense for a lot of data center designs. Top four reasons for customers to upgrade are
- End of Support Milestones
- Storage Consolidation
- Improved Capabilities
- Foundation for Future Growth
So lets look at each in some detail.
- End of Support Milestones
MDS 4G parts are going End of Support on Feb 28th 2015. Impacted part numbers are DS-X9112, DS-X9124, DS-X9148. You can use the MDS 9500 Advance 8G Cards or MDS 9700 based design. Few advantages MDS 9700 offers over any other existing options are
a. Investment Protection – For any new Data Center design based on MDS 9700 will have much longer life than MDS 9500 product family. This will avoid EOL concerns or upgrades in near future. Thus any MDS 9700 based design will provide strong investment protection and will also ensure that the architecture is relevant for evolving data center needs for more than a decade.
b. EOL Planning – With MDS 9700 based design you control when you need to add any additional blades but with MDS 9500, you will have to either fill up the chassis within 6 months (End of life announcement to End of Sales) or leave the slots empty forever after End of Sale date.
c. Simplify Design – MDS 9700 will allow single skew, S/W version, consistent design across the whole fabric which will simplify the management. MDS 9700 massive performance allows for consolidation and thus reducing footprint and management burden.
d. Rich Feature Set – Finally as we will see later MDS provides host of features and capabilities above and beyond MDS 9500 and that enhancement list will continue to grow.
- Storage Consolidation
MDS 9700 provides unprecedented consolidation compared to the existing solutions in the industry. As an example with MDS 9710 customers can use the 16G Line Rate ports to support massively virtualized workload and consolidate the server install base. Secondly with 9148S as Top of Rack switch and MDS 9700 at Core, you can design massively scalable networks supporting consistent latency and 16G throughput independent of the number of links and traffic profile and will allow customers to Scale Up or Scale Out much more easily than legacy based designs or any other architecture in the industry.
Moreover as shown in figure above for customers with MDS 9500 based designs MDS 9710 offers higher number of line rate ports in smaller footprint and much more economical way to design SANs. It also enables consolidation with higher performance as well as much higher availability.
- Improved Capabilities
MDS 9700 design provides more enhanced capabilities above and beyond MDS 9500 and many more capabilities will be added in future. Some examples that are top of mind are detailed below
Availability: MDS 9700 based design improves the reliability due to enhancements on many fronts as well as simplifying the overall architecture and management.
- MDS 9710 introduced host of features to improve reliability like industry’s first N+1 Fabric redundancy, smaller failure domains and hardware based slow drain detection and recovery.
- Its well understood that reliability of any network comes from proper design, regular maintenance and support. It is imperative that Data Center is on the recommended releases and supported hardware. As an example data center outage where there are unsupported hardware or software version failure are exponentially more catastrophic as the time to fix those issues means new procurement and live insertion with no change management window. Cost of an outage in an Data Center is extremely high so it is important to keep the fabric upgraded and on the latest release with all supported components. Thus for new designs it makes sense that it is based on the latest MDS 9700 directors, as an example, rather than MDS 9513 Gen-2 line cards because they will fall of the support on Feb 28, 2015. Also a lot of times having different versions of the hardware and different software versions add complexity to the maintenance and upkeep and thus has a direct impact on the availability of the network as well as operational complexity.
With massive amounts of virtualization the user impact is much higher for any downtime or even performance degradation. Similarly with the data center consolidation and higher speeds available in the edge to core connectivity more and more host edge ports are connected through the same core switches and thus higher number of apps are dependent on consistent end to end performance to provide reliable user experience. MDS 9700 provides industries highest performance with 24Tbps switching capability. The Director class switch is based on Crossbar architecture with Central Arbitration and Virtual Output Queuing which ensures consistent line rate 16G throughput independent of the traffic profile with all 384 ports operating at 16G speeds and without using crutches like local switching (muck akin to emulating independent fixed fabric switches within a director), oversubscription (can cause intermittent performance issues) or bandwidth allocation.
MDS Directors are store and forward switches this is needed as it makes sure that corrupted frames are not traversing everywhere in the network and end devices don’t waste precious CPU cycles dealing with corrupted traffic. This additional latency hit is OK as it protects end devices and preserves integrity of the whole fabric. Since all the ports are line rate and customers don’t have to use local switching. This again adds a small latency but results in flexible scalable design which is resilient and doesn’t breakdown in future. These 2 basic design requirements result in a latency number that is slightly higher but results in scalable design and guarantees predictable performance in any traffic profile and provides much higher fabric resiliency .
Consistent Latency: For MDS directors latency is same for the 16G flow to when there are 384 16G flows going through the system. Crossbar based switch design, Central arbitration and Virtual Output Queuing guarantees that. Having a variable latency which goes from few us to a high number is extremely dangerous. So first thing you need to make sure is that director could provide consistent and predictable latency.
End to End latency: Performance of any application or solution is dependent on end to end latency. Just focusing on SAN fabric alone is myopic as major portion of the latency is contributed by end devices. As an example spinning targets latency is of the order of ms. In this design few us is orders of magnitude less and hence not even observable. With SSD the latency is of the order of 100 to 200 us. Assuming 150 us the contribution of SAN fabric for edge core is still less than 10%. Majority (90%) of the latency is end devices and saving couple of us in SAN Fabric will hardly impact the overall application performance but the architectural advantage of CRC based error drops and scalable fabric design will make provided reliable operations and scalable design.
For larger Enterprises scalability has been a challenge due to massive amount of host virtualization. As more and more VMs are logging into the fabric the requirement from the fabric to support higher flogins, Zones. Domains is increasing. MDS 9700 has industries highest scalability numbers as its powered by supervisor that has 4 times the memory and compute capability of the predecessor. This translates to support for higher scalability and at the same time provides room for future growth.
Foundation for Future Growth:
MDS 9700 provides a strong foundation to meet the performance and scalability needs for the Data Center requirements but the massive switching capability and compute and memory will cover your needs for more than a decade.
It will allow you to go to 32G FC speeds without forklift upgrade or changing Fabric Cards (rather you will need 3 more of the same Fabric card to get line rate throughput through all the 384 ports on MDS 9710 (and 192 on MDS 9706).
MDS 9700 allow customers to deploy 10G FCoE solution today and upgrade without forklift upgrade again to 40G FCoE.
MDS 9700 is again unique such that customers can mix and match FC and FCoE line cards any way they want without any limitations or constraints.
Most importantly customers don’t have to make FC vs FCoE decision. Whether you want to continue with FC and have plans for 32G FC or beyond or if you are looking to converge two networks into single network tomorrow or few years down the road MDS 9700 will provide consistent capabilities in both architectures.
In summary SAN Directors are critical element of any Data Center. Going back in time the basic reason for having a separate SAN was to provide unprecedented performance, reliability and high availability. Data Center design architecture has to keep up with the requirements of new generation of application, virtualization of even the highest performance apps like databases, new design requirements introduced by solutions like VDI, ever increasing Solid State drive usage, and device proliferation. At the same time when networks are getting increasingly complex the basic necessity is to simplify the configuration, provisioning, resource management and upkeep. These are exact design paradigms that MDS 9700 is designed to solve more elegantly than any existing solution.
Although I am biased in saying that but it seems that you have voted us with your acceptance. Please see some more details here.
Live as if you were to die tomorrow. Learn as if you were to live forever.
Tags: 16 Gigabit, 16Gb, 16Gb Fibre Channel, 9500, 9710, architecture, availability, best practices, Cisco, cloud, Cloud Computing, Consolidation, convergence, data center, Data Mobility Manager, DCNM, design, Director, dmm, FCIP, FCoE, Fibre Channel, Fibre Channel over Ethernet, IO accelerator, it-as-a-service, MDS, MDS design, nexus, NX-OS, reliability, SAN, Storage, storage area networks, switch, switching, Unified Data Center, Unified Fabric, upgrade, virtualization