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Joseph M. Bradley

Global Vice President

Digital & IoT Advanced Services

Joseph M. Bradley is the global vice president of the Digital & IoT Professional Services Organization at Cisco and senior research fellow for the Global Center for Digital Business Transformation. In these roles, he leads a team of multidisciplinary experts and technologist who help CXOs and government leaders transform into digital organizations.

Bradley built the foundation for Cisco’s Internet of Things strategy and the Internet of Everything’s Practice by directing Cisco’s influential research that determined $19 trillion of IoE value. Previously, he led the Research & Economics, Strategic Communications, and Operations functions of Cisco Consulting.

Before Cisco, Bradley was the President at Uptake Technologies, CEO at C3 Communications, and Vice President General Manager of the Data Communications group at AT&T. He earned an economics degree from the University of California at Berkeley. Bradley’s digital business transformation expertise combined with his dynamic and engaging style have made him a popular speaker and thought leader worldwide.

Articles

C-PUP to the Rescue! Available Soon for Pet Lovers Around the World

2 min read

I’m excited to share that we’ve developed a highly transformative IoT solution. We call it Cisco Pet Unified Protection (C-PUP).

January 25, 2018

CISCO SERVICES (CX)

Barcelona, Here I Come!

1 min read

Innovation isn’t possible without both invention and execution. And that’s where Barcelona truly leads. I can’t wait to walk the floor at the World of Solutions to experience how Cisco and our partners are working together to create new innovations that will bring even more things online to build out our digital world.

December 12, 2017

DIGITAL TRANSFORMATION

The Digital Age Takes Over: Top 5 Predictions for Reshaping Value in 2018 and Beyond

5 min read

What’s happening in technology? How is technology changing society and business? Check out 5 predictions that will reshape how value is created and determine the winners of the digital age.

November 20, 2017

CISCO SERVICES (CX)

Five to Thrive in a Disruptive Environment: Part 2

2 min read

Check out these leadership tips that will help you navigate mind-boggling opportunities in the hyper-innovative environment.

November 7, 2017

CISCO SERVICES (CX)

Five to Thrive in a Disruptive Environment: Part 1

3 min read

How do you innovate in a hyper-innovative environment? The best way is to look at what you want in an entirely different way—beginning with five ways to navigate and ultimately drive innovation.

November 9, 2015

DIGITAL TRANSFORMATION

How Incumbents Can Thrive in a Digital World

3 min read

Traditionally, incumbent companies have relied on three main competitive advantages to maintain their leadership positions over newcomers: 1) large customer bases, 2) strong brand equity, and 3) access to large amounts of inexpensive capital. Today, however, these attributes no longer provide the protective mote needed to fend off today’s agile, innovative, and risk-taking competition. Cisco’s […]

October 22, 2015

FINANCIAL SERVICES

A New Model To Innovate in a Digital World

3 min read

Becoming a digital business requires transforming literally every aspect of your company, including the way you innovate. Because digital business breaks down boundaries between industries and markets—think Uber—innovating within the...

October 13, 2015

DIGITAL TRANSFORMATION

In the Digital Vortex, It’s All About the Value, Not the Value Chain

2 min read

Five years ago, the taxi industry seemed about as immune to digital disruption as any industry could be. Taxis, after all, were purely analog contraptions, far removed from digital innovation, software, apps, and the like. What’s more, their business model seemed as foolproof as the day it was created in the early 1900s: drivers prowled […]

October 6, 2015

DIGITAL TRANSFORMATION

In the Digital Age, Fortune Favors the Bold

2 min read

The ancient Roman poet Virgil might feel at home in the Digital Age (once the initial future shock wears off!). He famously said, “Fortune favors the bold.” These words have never been more prescient. In a recent article, we likened the current climate of ever-present disruption, innovation, and change to a Digital Vortex, in which […]

September 29, 2015

DIGITAL TRANSFORMATION

Creating and Capturing Value To Thrive in a Digital World

2 min read

By 2020, 75% of business will become digital in some way by deploying solutions that leverage the intersection of people, process, data, and things—the very definition of the Internet of Everything (IoE). For example, IoE will drive an improvement of earnings before taxes and interest (EBIT) of 15.6% in retail, 14.5% in financial services, and […]

August 17, 2015

DIGITAL TRANSFORMATION

The Digital Vortex: Relentless, Disruptive, Chaotic — and Empowering

3 min read

I have good news and bad news. First, the bad news: across industries, digital disruption is threatening to overturn incumbents and reshape markets faster than perhaps any force in history. Now the good news: companies can take control of their own destiny by embracing digital transformation and the Internet of Everything (IoE). Let’s take a […]

The Digital Vortex, Where Disruption Is Constant and Innovation Rules

3 min read

Given the breakneck pace of technology change, business leaders can be forgiven for feeling as if they are living in a vortex. That’s because, in many ways, they are. In a real vortex, rotational forces draw everything to the center, where objects collide and combine in unpredictable ways. To me, that sounds like business as […]

April 16, 2015

EXECUTIVE PLATFORM

New Oil & Gas Study Reveals a Disrupted Industry Primed for Digital Transformation, Fueled by the Internet of Every …

3 min read

If ever there was an industry and a time that epitomize “disruption,” it is the oil and gas industry today. Price declines of more than 50 percent since June 2014 have upended the sector, and dominate the agendas of industry executives. In fact, a new Cisco study identified “energy price volatility” as the external market […]

How Banks Can Begin the Journey to IoE Readiness

3 min read

Cisco’s recent survey of 7200 banking customers in 12 countries left me with a crystal-clear takeaway: consumers are ready for the Internet of Everything (IoE) — and they want...

April 1, 2015

EXECUTIVE PLATFORM

The #InternetOfEverything Ushers in Opportunity for The Last Product Recall

3 min read

In our consumer-centric society, product recall announcements grab headlines and attention. As their costs continue to climb, enterprises have weathered recent recalls with record-breaking costs that have soared into the billions. Beyond the bottom-line, product recalls can also be costly to people’s quality of life – an outcome that both companies and consumers are motivated […]

Navigating Dark Data To Find Hidden Value in a Digital Era

2 min read

Our world is rapidly connecting people, process, data, and things in ways that were unimaginable just a few years ago. The Internet of Everything (IoE) is at the heart of this transformation. As more dark assets are “lit up,” organizations will receive an influx of valuable data that can lead to insights, knowledge, and opportunities. […]

Connected Valet Robot “Lights Up” Airport Parking

2 min read

Connecting Dark Assets: An ongoing series on how the Internet of Everything is transforming the ways in which we live, work, play, and learn. If you’re like me, you usually arrive at the airport for a business trip with no time to spare. Often, I find myself rushing to the airport from a meeting that […]