The TV Subscriber Journey: Three Foundational Steps
Interested in attracting new customers? Reconnecting to cord-cutters? Retaining valued subscribers? Put Cisco SPVSS stand 1.A71 on your must-see list at #IBC2018!
Over-the-top
Prepare Yourself for the Future of Video
Part 3: What does it take to win in an OTT world? In my previous post of this trilogy, I explained why I think that OTT video on the unmanaged network (aka. the Internet) is here to stay. Moreover, I suggested that by combining the advantages of
Is OTT Here to Stay?
Part 2: What does it take to win in an OTT world? In the first blog of this trilogy, I wrote that pay TV providers do not seem to perceive OTT video as a threat to their business. Well one thing’s for sure; there is plenty that we can learn from OTT
Is OTT Friend or Foe?
Part 1: What does it take to win in an OTT world? In this blog trilogy, I will try to shed some light on one of the more intriguing topics in the video industry– OTT video. I will discuss the reality of OTT video, the service provider’s perception of
At the Heart of Asia’s Mobile Growth Momentum
Catching up on the feats and achievements of your favorite Asian athletes at the Rio Olympics?, Thanks to the power of over-the-top (OTT) content streaming, sports fans in Asia Pacific are able to catch the live sporting action at all hours of the day
Watching The Games of tomorrow: How does the future of sports broadcasting look?
Sports broadcasting is on the cusp of a new era. One that will bring opportunities and challenges to broadcasters, content owners, athletes and fans. A once-simple landscape is now the territory of niche over-the-top (OTT) players and digital giants.
Go over the top and into the cloud to augment pay-TV services
You need to act fast to avoid losing the pay-TV race. The new breed of over-the-top players aren’t messing around. Read on to discover your competitive edge… Over-the-top (OTT) TV and video services are expected to generate $51 billion by 2020
Over-the-Top (OTT) Considerations: Functionalities and Technologies
By Tom Ohanian, Cisco Service Provider Sales Business Development Manger The television viewing experience that since its inception consisted of gathering in the family living room and watching live television has clearly changed. Today, television
Mobile Data Traffic Is Exploding—but Who Is Profiting? How Mobile Service Providers Can Monetize Mobile Data
By Marc Latouche, Vertical Manager, IBSG Service Provider The Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast Update projects a 13-fold increase in global mobile data traffic between 2012 and 2017 — two thirds of it video. To