Focusing on customers’ top digital journeys

1 min read

I've often written about how we optimize to our Customers' and Partners' top journeys across our web sites and mobile apps. We've found that focusing relentlessly on the top things that...

Mobilegeddon: Are you Ready?

2 min read

You may have seen the news about Google changing their search algorithm to account for ‘mobile-friendly’ results. Excitable folks in the news media are portending significant shifts and swings in search results, with some fortunes dashed, primarily due to the fact that those websites that are not responsive (those that do not re-size and re-configure […]

April 20, 2015

DIGITAL AND SOCIAL

Focus Magazine Explores the Future of Energy

1 min read

If you could look into the future and get information about when your car might break down, or your water heater leak, you would probably find it very helpful. The information would allow you to take care of any potential problems before they actually develop. Many industries are now taking advantage of this kind of […]

April 14, 2015

DIGITAL AND SOCIAL

What Makes Engaging B2B Social Content

2 min read

Why do you login to your various social media accounts? Is it to be entertained by videos and images? Catch up on the latest news in your industry? Engage with colleagues? My hunch says you do all of the above. Nobody has time to sift through every piece of content on social media though. We […]

April 8, 2015

DIGITAL AND SOCIAL

New #SocialRoundup: #CiscoChat Heats Up

2 min read

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we want to highlight #CiscoChat, our new social media chat program that has been picking up steam recently. The concept was simple: create a standard method for our customers, partners, influencers and employees to engage with Cisco and each […]

April 2, 2015

DIGITAL AND SOCIAL

Cultivating Engagement and Innovation: The History of Cisco’s April Fools’ Patent Contest

4 min read

A Q&A with Cisco Vice President of Intellectual Property, Dan Lang According to a report from global recruitment firm WilsonHCG, tech companies are the most successful among the Fortune 500 at  finding and recruiting top employees. What’s more telling, within the tech industry, the competition for top talent – especially top engineers – is fierce. […]

April 1, 2015

DIGITAL AND SOCIAL

Feed Your April 1st Appetite with These Retro Cisco.com Pages

1 min read

It’s fun seeing some of the quirky examples of home pages on web sites today, including Amazon’s retro “April 1, 1999” page. I can’t think of a time we’ve ever done anything like that on Cisco.com, mainly because we don’t want to distract customers from the jobs they’re coming to do with us.  But, if you […]

March 31, 2015

DIGITAL AND SOCIAL

3 Tips for Growing your Network with LinkedIn

2 min read

In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide. When I originally started using LinkedIn it was generally more […]

March 30, 2015

DIGITAL AND SOCIAL

“Stay Fearless” – Highlights from #CiscoChat with Cisco Women of Impact

2 min read

“Be Fearless.” While that phrase is capable of representing so much to so many, for women in the workplace – especially in the technology industry – it can be a difficult attitude to adopt. But judging by the overwhelmingly fearless attitudes expressed by so many women during our second @Cisco_WOI “Be Fearless” #CiscoChat, women are […]