Digital and Social

March 31, 2015

DIGITAL AND SOCIAL

3 Tips for Growing your Network with LinkedIn

In the social media world, Facebook and Twitter get a lot of time and attention. Both platforms have huge user bases and appeal to both businesses and consumers. However, LinkedIn is the go-to professional network for over 347 million members in over 200 countries worldwide. When I originally started using LinkedIn it was generally more […]

March 30, 2015

DIGITAL AND SOCIAL

“Stay Fearless” – Highlights from #CiscoChat with Cisco Women of Impact

“Be Fearless.” While that phrase is capable of representing so much to so many, for women in the workplace – especially in the technology industry – it can be a difficult attitude to adopt. But judging by the overwhelmingly fearless attitudes expressed by so many women during our second @Cisco_WOI “Be Fearless” #CiscoChat, women are […]

March 24, 2015

DIGITAL AND SOCIAL

#CiscoChat Continues the “Be Fearless” Conversation

Last month, more than 100 dynamic women engaged in one of the most inspirational and personal interactive dialogues we’ve seen on what empowers women to “Be Fearless” in the workplace. Led by Women of Impact, Cisco’s inaugural #CiscoChat connected women who shared their thoughts on taking risks and overcoming fear in pursuit of their professional […]

March 20, 2015

DIGITAL AND SOCIAL

#CiscoChat Ignites “Spark” in Collaboration Conversation at SXSW

The Cisco social media marketing team was on the ground in Austin for the SXSW Interactive Conference and the second ever #CiscoChat. The team engaged with participants onsite and over social media, teeing up an announcement around our new collaboration service–Cisco Spark–by asking participants how they collaborate with coworkers on the go. We also had several influencers […]

March 10, 2015

DIGITAL AND SOCIAL

Are you Ready for Social Video?

Are you considering using video in your digital marketing strategy?  Here are a few statistics on the topic: Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer) More than 1 billion unique users visit YouTube each month. (YouTube) 92% of mobile video viewers share videos with […]

March 6, 2015

DIGITAL AND SOCIAL

Be Fearless #CiscoChat Opens Dialogue on Fear, Failures and Triumphs for Women in the Workplace

Whether you’re four or forty, fear is an emotion that we have all experienced. But as we grow older, childhood frights like the monsters we’re convinced live under our beds give way to more ‘adult’ fears that keep us from taking risks, seeking adventure and pursuing our goals and dreams. As women continue to explore […]

March 5, 2015

DIGITAL AND SOCIAL

Bridging the Gap Between Social Media and Hashtags With a New Social Chat Program #CiscoChat

      Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business […]

March 3, 2015

DIGITAL AND SOCIAL

3 Tips for Driving Better Engagement with Your Facebook Audience

In recent years, organic reach on Facebook has seen a strong decline. Reach is defined as the number of people who have seen your post. On your personal Facebook, you aren’t going to see this number, but for anyone running a Facebook page – this is an important number. The challenge for social media marketing […]

February 19, 2015

DIGITAL AND SOCIAL

Cisco Global Cloud Index: Innovation and Integrated Experience Are Keys to Driving a Successful Campaign

For the past four years, Cisco has been at the forefront of forecasting trends in global and regional data center traffic, data center virtualization, cloud computing and more. And in those years, a quick press release, perhaps a timed blog post and a bit of industry buzz have herald the arrival of a new Global […]