Digital and Social

January 24, 2013

DIGITAL AND SOCIAL

Social Media Business Strategy: Listen and Learn from Your Customers – Part 2

This post is included  as part of a series of posts related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Roberts) to ask a few specific questions around social listening. This is  the second part of […]

January 22, 2013

DIGITAL AND SOCIAL

Fun and interactive fascination in Fast Company and Wired this month

I always enjoy Fast Company and Wired. But this month there’s something extra in both: You can make the Internet of Everything come alive using your smartphone or tablet, via a Cisco ad in the magazine, just like my colleague Jeanette is doing here with her phone: You can do it, too: 1. First, get […]

January 18, 2013

DIGITAL AND SOCIAL

Social Media Business Strategy: Listen and Learn from Your Customers – Part 1

This is the first post in a continuing series related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Roberts) to ask a few specific questions around social listening:   […]

January 15, 2013

DIGITAL AND SOCIAL

And the Grand Prize for the 2012 Bulldog Digital/Social Communications Campaign Award Goes To…

Today, Bulldog Reporter revealed seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications. The Bulldog Reporter, which publishes the online trade journal Daily ‘Dog, is the PR/communication industry’s largest circulation industry and is known to communicate news on professional development events as well […]

January 15, 2013

DIGITAL AND SOCIAL

Train Employees And Yield Higher Social Media Results

Here we are…just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsibilities, commitments…the list goes on. Is your head spinning yet? While it may seem […]

December 21, 2012

DIGITAL AND SOCIAL

Cisco Social Media Marketing – Top 5 Social Media Programs for 2012!

2012 has been a great year for social media marketing at Cisco! The organization as a whole is really starting to experience the value of social intelligence, social engagement and social reach which were our key objectives this past year. We have had so many wonderful achievements this past year but I’d like to reflect […]

December 21, 2012

DIGITAL AND SOCIAL

Using Research to Impact Our Social Media Strategy

I joined the Cisco Global Social Media Team in February of this year (2012).  It has been one wild ride on this team with LaSandra Brill as my manager.  The learning curve has been steep and the team dynamics great.  When I joined the team, my responsibilities included managing the community strategy (Cisco Communities), the […]

December 20, 2012

DIGITAL AND SOCIAL

Cisco Social Media Listening Center Tour Guide

Welcome to a tour of Cisco’s Social Media Listening Center! Welcome to the Social Media Listening Center (SMLC). We’ve developed this exhibit to show our commitment to the voice of the customer. By being present in the social web the minute we find a conversation about Cisco, or someone in need of customer support, our […]

December 19, 2012

DIGITAL AND SOCIAL

A Social Opportunity is Knocking #CiscoListens

A social opportunity was knocking but it was hard to hear, buried under thick layers of social noise and harder to reach by the right people with the right message. Cisco knew customers wanted to engage and were using social media tools to ask questions and share about products and services. But  knowing what people […]