January 18, 2013

DIGITAL AND SOCIAL

Social Media Business Strategy: Listen and Learn from Your Customers – Part 1

2 min read

This is the first post in a continuing series related to social media training efforts underway at Cisco.  I sat down with our corporate Cisco Social Media Listening team members members (Charlie Treadwell, Bernadette Koscielniak, George Metrik, Nancy Rivas, Michael Hopps, Davythe Dicochea, and Jennifer Roberts) to ask a few specific questions around social listening:   […]

January 15, 2013

DIGITAL AND SOCIAL

And the Grand Prize for the 2012 Bulldog Digital/Social Communications Campaign Award Goes To…

1 min read

Today, Bulldog Reporter revealed seventy winners of the 2012 Bulldog Digital/Social PR Awards for Outstanding Achievement by Agencies and Individuals in PR and Corporate Communications. The Bulldog Reporter, which publishes the online trade journal Daily ‘Dog, is the PR/communication industry’s largest circulation industry and is known to communicate news on professional development events as well […]

January 15, 2013

DIGITAL AND SOCIAL

Train Employees And Yield Higher Social Media Results

2 min read

Here we are…just into the third week of 2013 and questions of how we will use social media in more strategic ways, or measure more effectively, or take our efforts to the next level are already heating up. Goals, aspirations, expectations, responsibilities, commitments…the list goes on. Is your head spinning yet? While it may seem […]

December 21, 2012

DIGITAL AND SOCIAL

Cisco Social Media Marketing – Top 5 Social Media Programs for 2012!

5 min read

2012 has been a great year for social media marketing at Cisco! The organization as a whole is really starting to experience the value of social intelligence, social engagement and social reach which were our key objectives this past year. We have had so many wonderful achievements this past year but I’d like to reflect […]

December 21, 2012

DIGITAL AND SOCIAL

Using Research to Impact Our Social Media Strategy

2 min read

I joined the Cisco Global Social Media Team in February of this year (2012).  It has been one wild ride on this team with LaSandra Brill as my manager.  The learning curve has been steep and the team dynamics great.  When I joined the team, my responsibilities included managing the community strategy (Cisco Communities), the […]

December 20, 2012

DIGITAL AND SOCIAL

Cisco Social Media Listening Center Tour Guide

5 min read

Welcome to a tour of Cisco’s Social Media Listening Center! Welcome to the Social Media Listening Center (SMLC). We’ve developed this exhibit to show our commitment to the voice of the customer. By being present in the social web the minute we find a conversation about Cisco, or someone in need of customer support, our […]

December 19, 2012

DIGITAL AND SOCIAL

A Social Opportunity is Knocking #CiscoListens

3 min read

A social opportunity was knocking but it was hard to hear, buried under thick layers of social noise and harder to reach by the right people with the right message. Cisco knew customers wanted to engage and were using social media tools to ask questions and share about products and services. But  knowing what people […]

December 17, 2012

DIGITAL AND SOCIAL

Social Media Tips in Bite-Sized Packaging

3 min read

As the year is drawing to a close, I like to reflect on the friendships and professional relationships I have built and nurtured over the year. There are many people and organizations that come to mind and it would be too long to list them all. Let’s just say, it’s been a wonderful year and […]

December 12, 2012

DIGITAL AND SOCIAL

Innovation Is a 10,000 Foot Free Fall

3 min read

I hear so much lately about innovation with virtually every company claiming that they are innovative. Is that really true, or is it yet another over used buzz word that has no substance?  I personally see little true innovation, just claims of being innovative (who would say otherwise, right?).  One way to determine if innovative […]