behavioral targeting

June 11, 2014


How to Improve Your Targeted Marketing Efforts Using Social Insights

3 min read

Over the past couple decades, an increasing number of business technology (BT) buyers have started to use social media. In 2012, more than 80% of BT buyers in the US and more than 75% in EMEA were seen to use social media for work purposes. As customers start to spend more time on these sites, […]