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Jennifer Roberts

Social Media Marketing Manager

Jennifer Roberts is a Social Media Marketing Manager in the Cisco Marketing organization. She is currently leading the Social Selling and Social DG programs.

Prior to Cisco, Jennifer worked in a number of start-ups in Boulder, Colorado (because that’s what you do in Boulder), with particular emphasis on social media monitoring and analytics. She’s worked in both large, well-established marketing departments and small organizations, where the marketing foundation had to be developed and implemented.

In addition to her role at Cisco, she rides her bicycle up and down the front range and struggles to do a ‘kipping’ pull-up in Crossfit. She and her husband have ongoing coffee wagers and she feels like she’s up by at least 2 cups.

Articles

July 20, 2015

1

DIGITAL AND SOCIAL

Social Selling: A Sales & Marketing Love Story

2 min read

For the past year, I’ve worked with Carola van der Linden (Carola van der Linden), Marketing Manager in EMEAR, on Social Selling. I wanted to get her unique perspective on how sales and marketing works together and what marketing can learn from sales. Carola brings not only a deep understanding of how social is used in her region but first […]

November 10, 2014

DIGITAL AND SOCIAL

Beyond Sales: The Future of Social Selling at Cisco

4 min read

We recently reviewed the results and findings of Cisco’s Social Selling pilot program in a 3-part series: Social Selling in Action—Part 1: Innovation starts with Sales Social Selling in Action—Part 2: Attribution for Accurate Metrics Social Selling in Action—Part 3: Regional Rollout, Regional Strengths and now we’re moving to the future of Social Selling at […]

October 2, 2014

DIGITAL AND SOCIAL

Social Selling in Action—Part 3: Regional Rollout, Regional Strengths

3 min read

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research on […]

July 25, 2014

DIGITAL AND SOCIAL

Social Selling in Action—Part 2: Attribution for Accurate Metrics

3 min read

As the number of users of social media continues to grow, the boundary between our personal and professional  lives begins to overlap. Unsurprisngly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research on […]

June 23, 2014

1

DIGITAL AND SOCIAL

Social Selling in Action—Part 1: Innovation starts with Sales

4 min read

As the number of users of social media continues to grow, the boundary between our personal and professional lives has begun to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research […]

June 10, 2014

DIGITAL AND SOCIAL

Quick Insights from the Big Boulder Data Event

3 min read

On Thursday and Friday of last week, I attended the Big Boulder data conference, which brings together vendor, academics, analysts and practitioners of social data.  The purposes were many: discuss emerging trends, acknowledge the issues and challenges around privacy and security, and make introductions to encourage discussion of how we all envisage social data technology […]