Digital and Social
The Power of Hashtags
Log on to most social media platforms and you’ll likely see a bunch of # signs floating around. No, they do not designate a phone number; instead, they’re an easy and useful way to grow your products and brand in a way that consumers are familiar with. Not sure what they mean or how they […]
Sports + Social Media = Massive Opportunities
I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful solutions to make that possible in venues around the world. […]
Social Selling in Action—Part 2: Attribution for Accurate Metrics
As the number of users of social media continues to grow, the boundary between our personal and professional lives begins to overlap. Unsurprisngly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research on […]
You Can Observe A Lot By Watching.
Recently at CiscoLive!, we spent a full week with customers and partners doing in-detail usability tests of Cisco.com and some of our mobile sites and apps. This is one of the main methods we use to make our web and mobile easier. What’s a usability test? Something different than you might think. While you’ve probably heard […]
World Cup? That Aint Football, But…
There is an age-old debate on the word ‘football’ – there is world football (or ‘soccer’ to us Americans) and American football. To me, real football is played with shoulder pads and helmets, demonstrates a wide range of skills from running to catching to strength and toughness (with no credit for bad acting to fake […]
If You Build It, Will They Come?
So after reading my last blog, you’ve finally come to the realization that you now need to start getting serious about creating video for your organization as the return on investment is certainly a compelling one. But where do you start? Do you immediately run out and begin building a studio and streaming infrastructure? Probably […]
Social Selling in Action—Part 1: Innovation starts with Sales
As the number of users of social media continues to grow, the boundary between our personal and professional lives has begun to overlap. Unsurprisingly, the customer buying cycle is also beginning to change. By the time a prospect has reached out to a sales rep, in most cases they already know what they want because they’ve done their research […]
Our Week as Video Broadcasters: 5 Insights
In mid-May, we told you about our plans to broadcast live keynotes from Cisco Live on Cisco.com, specifically from our home page. Well, we did it. For four days,...
How to Improve Your Targeted Marketing Efforts Using Social Insights
Over the past couple decades, an increasing number of business technology (BT) buyers have started to use social media. In 2012, more than 80% of BT buyers in the US and more than 75% in EMEA were seen to use social media for work purposes. As customers start to spend more time on these sites, […]