Roberto De La Mora

Sr. Director, Internet of Things Products and Solutions Marketing

Internet of Things

Roberto De La Mora is the head of product/solution marketing for Cisco’s Internet of Things group.

In this capacity Mr. De La Mora provides strategic direction for the Internet of Things Business Group and field marketing teams, and supports the sales organization by defining the value proposition for these solutions focusing on the market and buyer needs, as well as creating the competitive and market positioning for the portfolio. His team develops the strategy and requirements for the programs and initiatives needed to successfully execute on the strategy, ensure the alignment of the channels, sales, technical operations and support teams, and serves as a liaison between Cisco’s IoT BG, customers, partners and sales teams.

Frequently Mr. De La Mora participates in industry events and user forums as a speaker on business value of technologies such as Software Applications, Networking, Mobility, Cloud, Collaboration and Video. He also interacts frequently with key customers as one of Cisco’s business technology experts.

Mr. De La Mora is an experienced international executive with a 23-year career distinguished by achievements in sales growth, channel management, business and market  development, marketing and product management, with a track record of rapid promotion and delivery of measurable results. He worked for companies such as Siemens, Lucent Technologies, Avaya, and he joined Cisco at the end of 2003.

Mr. De La Mora holds an MBA from the Instituto Mexico-Aleman de Capacitacion Industrial y Comercial in Mexico City, Mexico, with post-graduate diplomas in Production & Materials Management, Sales Management and Industrial Finance and Accounting. He graduated with honors as a Computer Systems Engineer from the UNIVA, in Guadalajara, Mexico.



Building Professional Skills for the Internet of Things

2 min read

In my conversations with our customers and partners, one of most frequent topics is the need of aligning the skills of the Operational Technology (OT) and Information Technology (IT) professionals to the new capabilities offered by Internet of Things (IoT) related technologies and solutions, and the changing conditions and demands of the business. There is […]

Can YOU Benefit from the Internet of Things?

2 min read

Did you know . . . there are currently about 2 connected devices for every human being on the planet? more than 99 percent of things in the physical world are still not connected to the Internet? analysts are predicting the world will reach 50 billion connected devices by 2020? All over the world, sensors, […]

If IoT is your “thing”, Cisco can help you to make it real

1 min read

Are you confident you can change the world with your innovations connecting the unconnected?  Are you developing “things” that will be connected to the Internet of Things (IoT)? Do you want a $125,000 US cash award to jump start your business? If yes, Cisco Internet of Things (IoT) Innovation Grand Challenge is for you! Since […]

What Does IoT Mean to You?

3 min read

A few weeks ago I started to prepare my session for the great meeting of the minds at Cisco Live in San Francisco. I have to confess that at the beginning it felt a bit weird creating a presentation about Internet of Things (IoT), a market that is targeting Operational Technology (OT) decision-makers, for an […]

Announcing Open Submissions for the IoT Innovation Grand Challenge!

1 min read

At the recent IoT World Forum Steering Committee meeting one of the topics that came up again and again was innovation – the need for innovation in business models, the need for innovation in our lives as the Internet of Everything approaches, and the need for innovation with developing the “things” that will be connecting […]

Internet of Things: More than a Trend, a Real Business Opportunity

4 min read

We live in the age of the mega trends. You name it, from high in the Cloud, to everywhere Mobility, Big Data, Social, Analytics and more. The Internet of Things (IoT) became part of that select group of mega trends not that long ago, and its relevance, support and understanding have been growing steadily for […]

January 29, 2014


Cisco IOx: An Application Enablement Framework for the Internet of Things

3 min read

This is a three part blog that will explore some of the issues that are still holding back the Internet of Things (IoT), what Cisco is doing to help to solve these issues (via Cisco IOx), and what are some of the real life benefits that can be achieved. Helping to solve the “Data Tsunami” […]

October 22, 2013


Building the Internet of Things… Together

2 min read

As I am preparing to leave for Barcelona to attend the inaugural Internet of Things World Forum I can’t but think about how much the Internet has transformed the way we all live.  But also, how little we have done to leverage that incredible reach and power to make all things around us work in […]