Brian Walsh

Senior Marketing Manager

Brian Walsh has 25+ years experience in marketing, business development, and product management for multinational corporations in the Information & Communications Technology industry. His current role at Cisco is as Senior Marketing Manager in SP Mobility Marketing, focusing on Mobile Internet Monetization and Internet of Things. Previously he worked at Genuity, Digital Equipment Corporation, Cullinet Software, and the Yankee Group. His has extensive international experience with a 3-year European relocation, and engagements in over 50 countries.

Brian holds an M.S. in Computer Science from Boston University, and a B.A. in Economics from the University of Massachusetts at Amherst.



February 16, 2016


Service Provider Opportunities and Strategies in IoT

On February 9, Cisco held a Cisco Knowledge Network (CKN) webinar hosted by John Shelnutt, Vice President, Global SP Mobility, on the topic of “Service Provider Opportunities and Strategies in IoT”. The webinar attracted nearly 200 attendees to hear the results of the thought leadership Internet-of-Things (IoT) study done by Machina Research on behalf of […]

Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service […]

The Connected Bus Stop

One of the well-received demonstrations that Cisco showed at MWC 2015 was: Cisco Internet of Everything: Solutions for SP Business Opportunity, aka the “Connected Bus Stop”. This demo prompted a lot of good discussion about what role Service Providers can play in the Internet of Things (IoT) and the Internet of Everything (IoE). We summarized […]

February 25, 2015


Ready for Mobile World Congress (MWC) 2015!

In just a couple of days, many of you will be taking planes, trains, and automobiles to sunny Barcelona. I see that...

December 8, 2014


Roaming Data Plans: Culture Shock, maybe, but Bill Shock no more!

There is immense parental pride in seeing your child receive her University diploma. As I watched my daughter walk across the stage on the campus quad last year, bittersweet thoughts...

November 6, 2014


Data Analytics, Targeted Advertising, and Privacy Go Riding in a Connected Car

I put a Zubie in my car today. I really wish that NPR’s “Car Talk” radio program was still on the air, so I could call in and say that...

October 15, 2014


Intelligent Transportation Systems Require Intelligent Mobile Networks

At the ITS World Congress last month in Detroit, we saw a wide range of intelligent transportation solutions and concepts. The most popular solutions on display –presented by several Auto Manufacturers, ITS suppliers, and Cisco along with partner Cohda Wireless – were simulated and live Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I) demonstrations, which showed how vehicles […]

Freemium Business Models for Mobile

In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering […]

September 9, 2014


Multi-Device Data Plans: A Distinction without a Difference?

In this continuing series about Mobile Services Monetization, let’s look at so-called Multi-Device Data Plans. Spurred by the adoption of the Apple iPad and Android tablets, many operators have introduced mobile data plans that encourage users to connect these devices to 3G and LTE networks, rather then relying solely on Wi-Fi. These Multi-Device Data plans […]