It’s a great time to be at Cisco. Earlier this week, Susie Wee, chief technology and experience officer (CTEO) for the Collaboration Technology Group, unveiled the “collaboration geeks”: the engineers, researchers and designers behind the technology, to a handful of press and analysts. We were excited (and a bit nervous!) to share how Cisco is approaching user experience (UE) and design. These changes aren’t just happening from the product side, but are also evolving our internal thinking about being more user-centric across the organization.
Have you ever heard of a CTEO? Probably not, because it is a new role that we created to address the importance of coupling user experience and technology. As CTEO, Susie is responsible for driving innovation and experience design in Cisco’s collaboration products and software services. The first step involved in making a cultural change is how we approach product design. But what does this mean for her team? Below is a short excerpt from our User Experience Day event.
At Cisco, we’re dedicated to changing the way we work, live, play and learn. We’re always looking to break down barriers among staff; one example is how we’re approaching user experience design. Our team is looking into principles, guidelines, and archetypes that represent an organizational-wide approach to user experience design. The design team really lays the foundation for growing the influence and scope of all the UE specialists into strategic conversations where user experience can impact what we design and how we design. We coined the term “XQ” as the eXperience Quotient of the organization. XQ is a tool and metric that we developed to measure our customer’s experience with our products and our user experience-centric development process.
Another example is how our engineers are thinking about their products from the user perspective and pulling in the user experience designers and my team (user experience researchers) as well. To showcase this at the event, engineers brought in a number of XQ demos to show this thinking firsthand: Read More »
As we mentioned recently, you can now get product information for all our Cisco products in a smartphone-friendly format via m.cisco.com.
We just took some of our product information to another level for mobile with the rollout of an innovative technique called “responsive web design” on selected pages.
Responsive web design lets us automatically format the display of information for your tablet or smartphone – but all while using the same content and code. This means we can support more devices in their optimal format, because we don’t have to follow the old practice of creating different sites or apps for different devices.
The pages self-render to fit the unique requirements of smartphone or tablet. For instance, on our pages for servers, specs and contact information are in a right column on tablets. But on smart phones – where there’s no room for a right column – this information is formatted below brief introductory content. There are other changes about layout and information delivery that are subtly tailored to the size of the screen.
You can actually play with this on your desktop browser if you go to those Unified Computing System pages for mobile and scrunch your browser to a narrow width befitting a smartphone footprint. It’s kind of fun to play with! Try it: m.cisco.com/products/ucs
Have a look at the UCS product pages on your smartphone or tablet and let us know what you think.
When you engage each and every employee, you can transform them from “knowledge workers” into empowered employees.And that is a powerful value for business.
Most enterprise executives are facing a workplace that is no longer a physical place, but a blend of virtual and physical environments; where employees are bringing their preferences to work and BYOD is the new norm; where collaboration has to happen beyond walled garden; and any-to-any connectivity is a requirement, not a “nice to have.”
As business leaders we are faced with making this work, and we find ourselves asking: How do we engage customers to provide them with greater value? How can we engage our employees so that they can get better, faster? Read More »
In my last post, I talked about how companion screens are changing the TV landscape. It’s easy to see how our ever-present smartphones and iPads can alter the TV viewing experience. (“I’m sorry dear, could you repeat that? I was checking my Twitter feed and responding to this IM, and I couldn’t hear you over the intro to Mad Men.”)
But what are people really doing on those companion devices? According to a white paper published last year by Yahoo! and the The Nielsen Company, nearly a quarter of them are looking up something related to what they’re watching on TV.