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Videoscape-Powered Advertising + Linear TV: a Winning Combination

Read some of the press covering digital media today, and you’d think that TV advertising is going the way of the dinosaurs. After all, web and mobile advertising lets you slice and dice your ads to target narrow audiences in a way that hasn’t been possible with TV, where historically, targeting meant finding programs that appeal to a broad demographic.

Here’s a thought: what if you could combine the fine-grained addressability of digital advertising with the reach and impact of linear TV? It’s not just hypothetical anymore. Europe’s largest pay-TV provider, Sky, is working with Cisco to make it happen with Sky AdSmart. At CES 2015 this week Read More »

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How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider.

Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge splash. Yes saw an immediate spike in adoption and market share with a growth rate even faster than the company’s most optimistic predictions. This is a big deal in the fiercely competitive Israeli pay-TV market, where subscriber growth is basically a zero-sum game between yes (which has 40% of the market) and its closest cable competitor.

So what did yes do to capture the imagination of this tech-savvy market? Simple: Read More »

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At IBC 2014, Cisco and Partners Will Demonstrate All IP Live Production for Broadcasters

After the already well-established distribution, contribution and file-based IP workflows, the next step towards an IP based infrastructure is live production. Broadcast facilities are now at the beginning of this long-term transition journey for the live production market.

Many of those involved in the industry developing traditional broadcast production networks may still have limited experience with the new technologies, protocols and standards that enable the convergence between broadcast and IP. Such a transition will take time to occur due to the current investment in the existing live production related technology and workflows.

The European Broadcasting Union (EBU) are hosting on their International Broadcasting Convention (IBC) 2014 booth (10.F20), an All IP Live Production demonstration provided by Cisco, the British Broadcasting Corporation (BBC), and Tektronix emphasising on how multi-vendor live production architectures are today feasible, practical and easy to use by existing staff.

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The demonstration highlights how a low latency Cisco Nexus 3548 based network enables the BBC R&D developed Stagebox devices to deliver video, audio, tally and remote camera control over IP between a studio and a production gallery (production control room).

Leveraging the built-in Read More »

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Why We’re Joining the Linaro Digital Home Group

Ken Morse HeadshotWritten By Ken Morse, CTO, Connected Devices, Cisco

One of the unmistakable trends happening in consumer electronics is the steady and seemingly unstoppable rise of ARM-based chips as the norm in all kinds of gear, and particularly mobile devices such as tablets, and smart phones.

It follows that ARM-based silicon is favored in the mobile environment because it’s designed to work in smaller and smaller form factors, with keen attention to power conservation and heat mitigation. Similarly, we are now seeing a trend of ARM-based designs taking hold in Customer Premise Equipment (CPE) such as set-tops and gateways.

(And after all, what’s the difference between an IP set-top box and a tablet? One has a wire that goes to the TV, essentially.)

The “keeper,” if you will, of Linux distributions for ARM-based silicon is The Linaro Foundation. Which is why you might have seen news (if not, click here) about us and several others, Read More »

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Creating a Cloud Sandbox for Video to Bring More Innovation to TV

gtupyWritten By George Tupy, Marketing Manager, Cisco Service Provider Video

For TV service providers, one of the key promises of cloud architectures is the ability to innovate at Internet speeds. This enables a host of business outcomes, including new experiences which can be delivered and monetized more rapidly.

Beyond the speed of innovation, a key question – actually aspiration – that we often hear from our service provider customers is “how can I bring more innovation into my TV environment.” At Cisco Live in San Francisco this week, we have been able to share with our customers and partners how a transformation to cloud operating models, with Cisco’s Videoscape Cloud Services, can help increase the quantity of TV service innovation.

Two key obstacles to innovation are risk and uncertainty. You can never be certain that a new enhancement in feature/functionality will stick and be widely adopted by your subscribers. And you face the risk of lost investment in failed innovations. With Videoscape Cloud Services, Read More »

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