I have recently returned from sampling the finest of New Orleans hospitality and hanging out with my wireless friends at the CTIA Wireless 2012 conference. CTIA provides great insights into the wireless industry in one of the world’s biggest markets and technology superpower – the USA. It’s hard not to compare CTIA with the recent Mobile World Congress in Barcelona. While many of the things that I observed at MWC in February were equally visible at CTIA, I also observed a number of different items, or different slants on where the mobile industry was heading. I am always amazed and overwhelmed at just how big the mobile ecosystem and economy are. Unlike MWC, the CTIA show floor had a very healthy representation from all parts of the mobile ecosystem – everything from device accessories, to back-up power solutions, to applications, to CNBC broadcasting live, and many things that I couldn’t understand. It makes you realize just how big this industry is and how innovation across all parts of the value chain have fueled this phenomenon.
The U.S. wireless industry feels like it is back on top. Once the leader in innovation and customer demand, U.S. mobile lost much of that position over the last decade as it battled amongst itself on competing 3G technologies. The U.S. now has 105% mobile penetration and 64% of the world’s LTE subscribers. Not to mention that innovation in mobile has shifted back to the U.S., with the likes Read More »
As consumers continued demand more high-quality content over the Internet, service providers are finding it difficult to increase revenues while containing costs. This is due mainly to two trends: (1) over-the-top (OTT) content providers having outsourced delivery of content to pure-play content delivery network (CDN) companies and (2) traffic growth (with no resulting revenue benefit), increasing network build-out and maintenance costs.
In response, many SPs have begun to utilize CDNs within their networks. While this approach has helped, results have been limited. Now, SPs are exploring the potential of CDN federations, which Cisco’s Internet Business Solutions Group (IBSG) defines as multi-footprint, open CDN capabilities built from resources owned and operated by autonomous members.
This paper provides an overview of the trends and challenges facing SPs today with regard to content delivery, describes a Cisco-led CDN federation pilot and results to date, and lays out the next steps for the pilot in an effort make CDN federations a reality.
Last week at IBC 2011, Cisco announced several examples of how we are implementing Cisco Videoscape™ with International Service Providers. Cisco Videoscape is a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources to create a truly immersive TV experience on any device.
The custom research found that Network Service Providers have an advantage when offering Cloud services if they use their unique assets to differentiate their services. Over-the-Top (OTT) players may have seen success in offering plain vanilla Infrastructure as a Service at large scale and low prices but the opportunity for supplying the high-end and high-value spectrum of Cloud services is still underway. You will probably agree with me that security is critical for any service these days. It is a challenge that requires proper design and planning and proper vigilance and quick responses are what differentiate the winners from the losers. Cloud is a large market in the midst of a transition and it will be fun to watch how everything plays out, I’m placing bets on the Service Providers to scoop up a valuable share of the ~$43 billion XaaS market by 2013. Read More »
Have you ever wished you could watch the news on the bathroom mirror while you get ready for work? Wave your hand to order a pizza from an irresistible commercial? Not only watch shows, but smell, feel, and taste them, too? Turn your TV viewing into an immersive experience that allows you to engage with characters outside of the storyline and see additional scenes based on your profile and preferences? Well, you might be able to do these things and more in the not-too-distant future.
Cisco Internet Business Solutions Group (IBSG) interviewed 50 TV experts and examined three industry drivers -- technology, consumer behavior, and business models -- to paint a picture of what the future of TV will look like. Our point of view offers the first holistic vision of the future across all key dimensions of the television industry and sheds new light on the likelihood and timing of innovation.
Today, I unveiled our predictions on what the future of television might look like during my keynote presentation at OTTCon -- a trade show that hosts executives from the most innovative technology, media, and entertainment companies including PayTV operators, content producers, consumer electronics manufacturers, media aggregators and service providers.