By Bill Gerhardt, Director, IBSG Service Provider
CTIA has certainly evolved a lot over the years. I’ve been attending for a long time, yet, whether in Orlando, Las Vegas, or New Orleans it seemingly takes on a new persona, a new vibe, and a new set of aspirations each year. This year was no different; through the chaos and change, however, I am beginning to see a major trend unfolding. Specifically, I see an industry in flux, one moving from device to application based innovation. What drew me initially to this conclusion was the lack of new designs and features on the floor this year from the device manufacturers. In fact, to some degree, there was even a lack of participation. No Nokia. No RIM. No Motorola. Instead, there were just a few of the Asian OEM manufacturers and a lot of accessory distributors.
On the other hand, I did see some really cool applications getting attention. Is this the new paradigm? Will unique and compelling apps upstage the efforts of the device guys for attention going forward? Will consumers Read More »
Tags: Cisco, ctia, IBSG, mobile cloud, mobile operator, mobility, ott, Service Provider
I have recently returned from sampling the finest of New Orleans hospitality and hanging out with my wireless friends at the CTIA Wireless 2012 conference. CTIA provides great insights into the wireless industry in one of the world’s biggest markets and technology superpower – the USA. It’s hard not to compare CTIA with the recent Mobile World Congress in Barcelona. While many of the things that I observed at MWC in February were equally visible at CTIA, I also observed a number of different items, or different slants on where the mobile industry was heading. I am always amazed and overwhelmed at just how big the mobile ecosystem and economy are. Unlike MWC, the CTIA show floor had a very healthy representation from all parts of the mobile ecosystem – everything from device accessories, to back-up power solutions, to applications, to CNBC broadcasting live, and many things that I couldn’t understand. It makes you realize just how big this industry is and how innovation across all parts of the value chain have fueled this phenomenon.
The U.S. wireless industry feels like it is back on top. Once the leader in innovation and customer demand, U.S. mobile lost much of that position over the last decade as it battled amongst itself on competing 3G technologies. The U.S. now has 105% mobile penetration and 64% of the world’s LTE subscribers. Not to mention that innovation in mobile has shifted back to the U.S., with the likes Read More »
Tags: byod, ctia, IBSG, LTE, M2M, mobile cloud, mobile operator, mobility, ott, Service Provider
As consumers continued demand more high-quality content over the Internet, service providers are finding it difficult to increase revenues while containing costs. This is due mainly to two trends: (1) over-the-top (OTT) content providers having outsourced delivery of content to pure-play content delivery network (CDN) companies and (2) traffic growth (with no resulting revenue benefit), increasing network build-out and maintenance costs.
In response, many SPs have begun to utilize CDNs within their networks. While this approach has helped, results have been limited. Now, SPs are exploring the potential of CDN federations, which Cisco’s Internet Business Solutions Group (IBSG) defines as multi-footprint, open CDN capabilities built from resources owned and operated by autonomous members.
IBSG has developed a paper that addresses this issue. Titled “Content Delivery Network (CDN) Federations: How SPs Can Win the Battle for Content-Hungry Consumers”, it can be found on the Service Provider Thought Leadership section. At this site, you will find a number of interesting, provocative papers on various subjects relating to the service provider segment.
This paper provides an overview of the trends and challenges facing SPs today with regard to content delivery, describes a Cisco-led CDN federation pilot and results to date, and lays out the next steps for the pilot in an effort make CDN federations a reality.
Check it out, and the others, as well . . .
Tags: CDNs, Cisco, content_delivery_networks, operators, ott, service_providers, SP
Last week at IBC 2011, Cisco announced several examples of how we are implementing Cisco Videoscape™ with International Service Providers. Cisco Videoscape is a service provider solution that lets consumers bring together content from pay TV, online, and on-demand sources to create a truly immersive TV experience on any device.
KT, Korea’s leading telecommunications service provider, will be deploying Videoscape Media Suite and shares Cisco’s Videoscape vision and strategy to evolve their network over time to deliver content across TV, PC, mobile and tablet screens.
Read More »
Tags: Cisco, ott, Pay TV, Service Provider, video, videoscape, VOD
If you’ve been following the research from Cisco’s Internet Business Solutions Group, you may have already seen the survey on Service Providers and their viability in the Cloud at the end of last year. Yesterday I was preparing for a customer briefing when this report came to mind and I thought it may be useful to summarize the high points if you haven’t read it yet.
The custom research found that Network Service Providers have an advantage when offering Cloud services if they use their unique assets to differentiate their services. Over-the-Top (OTT) players may have seen success in offering plain vanilla Infrastructure as a Service at large scale and low prices but the opportunity for supplying the high-end and high-value spectrum of Cloud services is still underway. You will probably agree with me that security is critical for any service these days. It is a challenge that requires proper design and planning and proper vigilance and quick responses are what differentiate the winners from the losers. Cloud is a large market in the midst of a transition and it will be fun to watch how everything plays out, I’m placing bets on the Service Providers to scoop up a valuable share of the ~$43 billion XaaS market by 2013. Read More »
Tags: cloud, data center, ott, Service Provider, sla