ott

1 min read

By Adam Davies, Product Marketing Manager, Cisco Service Provider Video Software and Solutions If I had a nickel for how many times we get asked about why we decided to...

1 min read

The National Association of Broadcasters (NAB) Show this year will be showcasing content in all of its forms, from broadcast and print media to videos and live streaming, to virtual...

4 min read

The world’s video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to “cloud scale” – meaning a media optimization weaving all through the content ecosystem, from the camera to the end screen (and whether that screen […]

2 min read

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast becoming the new normal, where open, cloud-based technologies allow innovation at a rate […]

2 min read

Are you looking to deliver an intelligent, dynamic and highly optimized programmable network where applications have control in how they explicitly traverse the end-to-end network? If so, you have probably been watching the Application Engineered Routing story unfold since it was launched in March 2015. For those of you following this developing chapter in the […]

3 min read

By David Wachtfogel, Director, Service Provider Video Security, Cisco This week at IBC we are happy to announce that we’ve reached 300 million active VideoGuard Everywhere client devices. Think about that for a moment! How did we get this far? Not long ago, service provider video distribution was simple: Service providers distributed the content they […]

2 min read

By Yves Padrines, Vice President & General Manager Cable, Media and Video, Cisco EMEAR The summer trade show cycle wheels into Cologne, Germany this week for ANGA COM, expected to draw around 17,000 attendees and 450 exhibitors from 34 countries. Cisco is excited to be there to spend time with customers and partners, and showcase […]

2 min read

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service […]

2 min read

As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully...