ott

NAB 2016, Cisco, and “Cloud-Scale Media Experiences:” Are You Ready?

The world’s video content leaders head to Las Vegas in a few weeks for the annual National Association of Broadcasters (NAB) convention, where a sustaining theme is how to get to “cloud scale” – meaning a media optimization weaving all through the content ecosystem, from the camera to the end screen (and whether that screen […]

October 28, 2015

EXECUTIVE PLATFORM

Cisco Announces Intent to Acquire 1 Mainstream; Helping Customers Deliver Outstanding TV Experiences to Any Device

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast becoming the new normal, where open, cloud-based technologies allow innovation at a rate […]

September 22, 2015

SP360: SERVICE PROVIDER

WAN Automation Engine and Segment Routing: Two Great Solutions Even Better Together

Are you looking to deliver an intelligent, dynamic and highly optimized programmable network where applications have control in how they explicitly traverse the end-to-end network? If so, you have probably been watching the Application Engineered Routing story unfold since it was launched in March 2015. For those of you following this developing chapter in the […]

September 12, 2015

SP360: SERVICE PROVIDER

The Importance of Video Security That Scales

By David Wachtfogel, Director, Service Provider Video Security, Cisco This week at IBC we are happy to announce that we’ve reached 300 million active VideoGuard Everywhere client devices. Think about that for a moment! How did we get this far? Not long ago, service provider video distribution was simple: Service providers distributed the content they […]

Cisco at ANGA COM 2015

By Yves Padrines, Vice President & General Manager Cable, Media and Video, Cisco EMEAR The summer trade show cycle wheels into Cologne, Germany this week for ANGA COM, expected to draw around 17,000 attendees and 450 exhibitors from 34 countries. Cisco is excited to be there to spend time with customers and partners, and showcase […]

Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service […]

February 27, 2015

SP360: SERVICE PROVIDER

Ready for Mobile World Congress Hot Topics

As I board the plane ready for the long flights to Barcelona, I’m excited and energised by the prospective of around 100 APAC customer meetings and Cisco technology demos. Hopefully...

February 25, 2015

SP360: SERVICE PROVIDER

The Mobile Paradox – Why Are There Price Wars in a Time of Plenty?

One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are...

December 22, 2014

SP360: SERVICE PROVIDER

How does Cisco Videoscape transform TV experiences? The answer is yes.

I’m often asked, “What can Cisco Videoscape do for my organization?” The best answer is to look at what it did for yes, Israel’s biggest satellite TV provider. Yes launched its over-the-top (OTT) multiscreen video service, yes GO, in Israel last year based on the Cisco Videoscape Video Everywhere Solution, and it made a huge […]