Commoditisation is a big word these days in the Service Provider business. The value of our services is being depreciated as our customers are exposed to growing choices offering comparable products. In this borderless economy, competition can come from the most unexpected sources. How are you using technology to give your customers a better experience? A number of ways technology changes the way we do things we do were showcased in the recent Cisco Live events. How would you put those to good use in your businesses?
Every morning when I wake up, the first thing that I touch is my mobile phone. Living in a city with four seasons in a day like Melbourne, it is prudent to check on the weather before you leave the house. And to think about it again, the last thing that I would normally do before I go to bed is also to look at my phone – to have a last look at my schedule for tomorrow and do any necessary last minute planning.
Technology is in every part of our lives. It is there each time we look up the latest news, check on arrival times of busses and trains, pay our bills online or shop around for a better home loan. In fact, technology is a key connector of businesses to their customers.
If you stopped to think about it a little, technology is in fact involved in every part of a consumer’s purchasing process, from researching available options, deciding between products to making the purchase itself and paying for it. While we are at this, companies like Google are using analytics to target their products more effectively to their prospects and uncover new business opportunities. Therein lies the opportunity – companies can use technology to significantly get ahead in their business. And they should.
Chuck Robbins, Cisco’s SVP of Worldwide Sales, said a couple weeks ago in Cisco Live Melbourne 2015 “One of the thoughts on almost every CEO’s mind is how technology defines his strategy, or how technology enables his strategy, or how technology differentiates his strategy”.
How are you using technology today to differentiate yourselves? Let us know in the comments below… or tweet us @CiscoSP360 with your questions!
Tags: Cisco, cisco live melbourne 2015, mobile, Service Provider, technology
Today, mobile devices are everywhere — and vying for the attention of just about everyone. On a train, in a café, or in the park, people are gaming, connecting with far-away friends, and watching TV shows.
Increasingly, they are also researching, browsing, and buying products.
Such tech-savvy mobile shoppers are driving a retail revolution that has left many brick-and-mortar retailers scrambling to catch up. In fact, mobility and apps have created an industry disruption similar in scope to what we saw with e-commerce in the late 1990s and early 2000s.
For many traditional retailers, the stakes are high and the challenges daunting. However, I see tremendous opportunities. Read More »
Tags: analytics, Cisco, Cisco Consulting Services, Cisco Mobility, connected retail, digital, hyper-relevance, Internet of Everything, IoE, IoT, Mike Riegel, mobile, retail, shopping
The Internet of Everything (IoE) is driving remarkable change and opportunities across nearly all industries. But few are as visible — and rapid — as the upheavals affecting retail. Today, retailers aren’t just competing with the store across the parking lot. Industry leaders face an expanding universe of mobile and virtual shopping possibilities vying for the attention of their customers.
Recent Cisco retail research shows that mobile commerce grew forty-seven percent in 2014 (Q2), far out-pacing e-commerce (ten percent) and total retail overall (three percent). And it’s not surprising, with nearly every customer using a mobile device of one type or another. Today, eighty percent of shoppers are now classified as “digital.”
Mobile devices — and rapidly evolving customer behaviors — are driving expectations for more fully optimized digital shopping experiences, in store and out. Yet traditional retailers have an exciting opportunity to meet this demand by offering hyper-relevant customer experiences that drive savings, efficiency, and engagement. In merging the best attributes of the physical store with the online experience, brick-and-mortar retailers can drive their own industry disruption. Read More »
Tags: analytics, Business Trends, CCS, Cisco Mobility, ciscochat, connected retail, data, hyper-relevance, Internet of Everything, internet of things, IoE, IoT, mobile, retail, shopping
I have just returned from a very interesting and jammed-packed week at Mobile World Congress 2015 in Barcelona. A record 93,000 plus people are estimated to have attended this year’s premier technology festival. Much has changed in the industry over the last year since I reported my observations of MWC 2014. However, what is most remarkable is how the boundaries of mobility continue to expand and morph – everything now seems to be mobile? As such, the show offers a fascinating glimpse into the future of technology and the major social and business shifts that we can expect in the next few years.
The following are my personal observations and extrapolations from the show Read More »
Tags: 5G, business models, Cisco, IoT, mobile, mobile data, mobile devices, mobile networks, mobile operators, mobile world congress, mobility, monetization, MWC 2015, NFV, service providers, small cells, wi-fi
One of the first lessons that every economics student is taught is “supply and demand” – the fundamental economic principle that price goes up with increased demand. Yet we are witnessing the opposite to these age old principles in the mobile business. Despite phenomenal demand for mobility services, the mobile operators that provide these services are engaged in a fierce price war.
Faster, sleeker, and more powerful mobile devices, running countless of applications have transformed businesses and our personal lives. The insatiable demand for mobile devices Read More »
Tags: ARPU, Cisco, Cisco VNI, MNO, mobile, mobility, monetization, ott, pricing, wifi