Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.
Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.
It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself. As I get ready to pursue a new adventure outside of Cisco, I wanted to share some key learnings I think may be helpful to other digital and social media professionals and give a shout out to a few people!
Top 5 Learnings for Digital and Social Media Professionals
Top 5 Learnings for Any Digital and Social Media Professional
Carve out an individual online persona that is true to yourself and is relatable to the audience.
We all have expertise to offer in our roles and throughout the socialsphere. Share this knowledge and make an impact in a collaborative way. It may take time, so patience is a must. Look for ways to share and interact with others, where ever its most comfortable for you. (I personally find LinkedIn, Twitter, blogging, and Pinterest to help me create and develop these relationships.)
Be creative, innovative, and daring…risk-taking with careful consideration can be very powerful!
While more cautious by nature, digital and social media taught me to take calculated risks, pilot new ideas, and learn from trial and error. Great example… creating the Cisco Global Events Social Mobile app definitely was a new experience for the entire organization. However, with the help of mobile experts @DoubleDutch’s @lawrencecoburn and @therealpankaj, it seemed a lot less overwhelming and very rewarding!
Get involved in the conversation and put yourself out there.
When I first started using social media for business, I submerged myself in Twitter chats such as #smchat and #socialmedia. True social leaders in this space like @Tacanderson, @wileyccoyote, @SourcePOV, @dc2fla, and @hacool helped me pave the way and learn about digital and social at warp speed in weekly discussions.
Go after what you want, regardless of daunting work ahead.
I have always been curious about technology, always asking whatever team I am on “what about this…” or “perhaps we can try out that…”. This curiosity led me into a social media stretch assignment which then turned into an actual role in the organization. While it was volunteer double-work for a while, working with @BrianEllefritz, @BillRobbSAP, and @SteffyMarx provided great guidance and opportunities that opened my eyes to the possibilities.
Find opportunities to lead initiatives and impact the business.
In my final role at Cisco, I managed the Cisco Social Media Training program. (Thank you to those that have supported this program along the way!) This was a very fulfilling role for me because it gave me an opportunity to be creative, push myself strategically, and develop a new way to conduct business learning.
I am thankful for the chance to meet with customers and partners, work with executives like @ralamedd, @lanceperrycisco, @sinclairCisco, among many others…and for the openness @Petra1400 and @JeanetteG provided along the way to allow me to implement new ideas and tinker with different strategies.
Lastly, I’m proud to have built the Cisco Social Media Training Center, collaborating with @Petra1400 and @Kmgibbs and working with the great @On24 learning platform team. This initiative gave me the opportunity to take all of the best of what we created internally and bring it to life in a whole new way externally.
All in all, it’s been a great journey and one with many life lessons for me. Thank you for continuing to engage with the #Ciscosmt team and for making this learning opportunity even more meaningful. The social world is actually quite connected and I look forward to continuing the conversations and journey with you as we move forward.
Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks to our guest Molly McHugh(@iammollymchugh), Web and Social Section Editor at @DigitalTrends. She really helped outline trends we should watch out for in several key areas from the way we use social media channels to impact of big data.
Check out this transcript and let us know your viewpoints for 2014 digital and social media trends! And stay tuned for more 2014 #Ciscosmt activity details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!
Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript
I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow. The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years. The membership includes a mix of leading Wi-Fi, mobile, and broadband network operators; global service providers and media players; as well as technology providers and partners.
I took away six key messages from this exciting conference:
Next Generation Hotspots is Alive and Well. One of the most exciting things at the conference was the launch of the live NGH Experience with China Mobile as the host operator and Cisco as the network infrastructure provider. Attendees with a Samsung Galaxy or iPhone 5 could experience the first ever opportunity to seamlessly and automatically connect to the venue Wi-Fi. Participants also received valuable conference information and services seamlessly delivered to their mobile device through NGH. This is just the beginning. With 15 major carriers (and growing) signed up to deploy NGH, mobile users throughout the world will be able to experience the next generation of Wi-Fi early in 2014.
Wi-Fi Roaming is Becoming a Reality. Several speakers described roaming as being where cellular roaming was 15 to 20 years ago. However, with the successful launch and upcoming deployment of NGH, seamless roaming amongst carriers is now becoming a reality. Indeed, the GSM Association recently approved a Wi-Fi Roaming Annex that will make it easy for mobile operators to support this. As such, the WBA expects roaming to be fully automated across more than 80% of public Wi-Fi networks by 2018.
Wi-Fi is an Important Part of the Mobile Network. The world’s largest mobile operator, Read More »
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.
Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.
Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »