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Delivering True Interop – The Difference Between Standards and Interoperability

In today’s business world IT professionals have to manage multiple collaboration applications in order to support an increasingly mobile workforce, flexible desktop solutions as well as collaboration and video rooms within their organizations. The collaboration environment is multi-endpoint and multi-vendor and reaches beyond enterprise boundaries – both B2B and B2C.

Compounding this IT challenge is the maturity of the collaboration market.  To date, companies have typically made significant investments and want to protect these investments as they move forward.  In particular, companies want to protect the quality of experience as they move to integrate across department, company and consumer boundaries, and as they look to expand their deployments.  This challenge grows more acute as the market rapidly evolves towards innovations such as H.265 and WebRTC.

Companies are looking for true interoperability with a seamless user experience that:

–         Allows them to benefit from new innovations

–         Interoperates with existing and future investments

–         And, works across company boundaries and functions in a diverse environment

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Integrated Collaboration Highlights and Updates from InfoComm 2013

What a great reception at InfoComm 2013! We had the opportunity to share with customers the innovations we are driving around conferencing to deliver better scale, quality and interoperability.  They are excited about what we are doing to make conferencing more affordable, while at the same time maintaining the high quality experience that they expect from Cisco.

It was fantastic to see such a high level of interest in our new pervasive conferencing announcements.  Here are a few highlights of what we demonstrated at the show:

  • Further increases in scale, enabling greater efficiencies and affordability – we now support up to 96 video systems in a single meeting and virtually unlimited participants through WebEx enabled TelePresence.
  • Simplified solution choice with a broader range of deployment options – now included is  virtualized software, and the new compact Multiparty 310 and Multiparty 320 appliance platforms.
  • Entry level packages for new customers – customers can now deploy a compact appliance solution, and start from one screen license.
  • Increased interoperability – we now provide support for interworking with H.264 SVC clients. Read More »

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Knocking Down Barriers to Pervasive Video Collaboration: Comprehensive Interoperability

I am a strong believer in the power of video; video can transform the relationships we have with our colleagues, partners, suppliers and customers. Our goal is to make video as universally available and easy to use as voice and data are today.  Recent developments  make it possible to scale video more cost-effectively across organizations, but as an industry there are still more hurdles to knock down in order to make rich, effective and efficient video collaboration part of everyone’s daily routine.

Customers have a breadth of needs when it comes to when and how they collaborate, and it’s no surprise to me that customers are taking a step back to evaluate the needs of their organization both now and in the future.  While doing so, they are also trying to understand the alphabet soup of standards and what it means in terms of technologies working together.  Which standard is better? What are the benefits of each? Will a technology that uses one standard be able to communicate with a technology that uses another standard?  Will a technology made by one vendor be able to communicate with a technology made by another vendor?

I personally believe it is the vendors’ responsibility to take the complexity out of the equation and do whatever it takes to make things work together.  For me, that means industry-wide commitment to open standards.  Open standards ensure true interoperability across vendor and technology boundaries bringing us closer to our goal of making video universally available and easy to use.  Cisco has led the way in developing open standards, driving the industry towards interoperable collaboration solutions. And we continue to do so.

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Deploying Business Video: 5 Steps to Success

Have you noticed how the communications and collaboration paradigm has evolved in the last few years? Younger generations use and prefer text messaging (SMS and IM) way more than e-mail. And when given a choice, they will go for a video-enabled, face-to-face interaction, skipping voice-only calls completely. This acceptance of video as a primary vehicle for communication is making a strong presence in the enterprise as a business need. For the emerging workforce, quick, simple video communication is a requirement – not a nice-to-have capability – as they intuitively understand how this form of communication is crucial for their productivity and effectiveness.

Like many other technologies and market trends, such as social networking, video is coming to the business environment from the personal consumer environment. Its effect on the way businesses interact internally and externally with customers, partners and providers is completely changing the game and opening new opportunities to create competitive differentiation and broaden reach and impact.

Deploying video without careful planning can easily turn a great idea into a disappointing mess. From our experience in deploying millions of endpoints for thousands of customers around the world, we’ve learned a few things that can help ensure your video deployment is smooth and successful. Here are five tips to achieve success:

1)     Ensure interoperability Read More »

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Video Calling: The Case for Interoperability – Part 3

Video calling is changing the world we live in.  Healthcare is using video conferencing to provide services by doctors to patients in rural areas or those too ill to travel.  Schools use video calling to enable their students to interact with experts and professionals across the country without having to leave the classroom.  And courts are increasingly using video communications for specialized skills, such as language interpretation.

All of these rapid advancements will make a greater impact if our technologies work together. In a recent Cisco study, two-thirds of respondents believe that innovation is what keeps companies growing, that innovation is fostered through interoperable devices, and that it’s better if companies agree to common standards without government intervention. As new technologies are formed, these innovations are the fuel for economic growth and community well-being.  It’s important to understand the role that interoperability plays in forming our technological foundation.

Interoperability infographic

 

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