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Apple iOS 8 and MAC Randomization: What It means for Cisco’s Connected Mobile Experiences (CMX) Solution

As you may have read, Apple’s iOS 8 will come with some changes to the way MAC addresses are exposed in Wi-Fi probe requests. Apple’s intent was to provide an additional layer of privacy for consumers and target those companies that offer analytics without providing any value to the end consumer. We’ve been getting some questions about what this means and how it impacts our Connected Mobile Experiences (CMX)  solution, so we wanted to clear this up for our customers.

What does this mean for you? 

First and foremost, Cisco has always been dedicated to privacy for our customers and their end-users. There are four aspects of privacy that are built into our CMX solution:

1. Anonymous Aggregate Information: All analytics are based on aggregate, anonymized location data.

2. Permission-based: Users have to opt-in to join a Wi-Fi network or download an app

3. MAC Address Hash: Users’ MAC addresses can be hashed before exposing to 3rd party apps

4. Opt Out: End-users are always presented with the option to opt out of location-based services

The true value of CMX analytics for organizations is in aggregate location data to be used for business analysis to improve the customer experience for end-users. Providing customers with high performing Wi-Fi not only keeps always-on mobile users happy and opens the doors to delighting customers with more personalized experiences, but also helps provide more granularity to those aggregate trends to feed back into the experience creation machine. Win-win.

What does this mean for our CMX value proposition? Read More »

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Third Time’s A Charm: Cisco is a Leader in the Gartner Magic Quadrant for Wired and Wireless LAN Access Infrastructure Again!

Gartner has released their 2014 Magic Quadrant for Wired and Wireless LAN Infrastructure.  For the 3rd year in a row, Cisco is recognized as a leader in both vision and execution.  We believe this Gartner recognition is validation of Cisco strategy and investments for unified access, policy management and cloud managed solutions.

Cisco’s position in the Wired and Wireless Gartner MQs has been consistent over the past 3 years as the market landscape has shifted we believe validating our commitment to meeting shifting customer priorities and requirements.

Qartner Magic Quadrant 2014
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The complimentary copy of the Gartner document is available to view here.

The 2014 Gartner Magic Quadrant for the Wired and Wireless LAN Access Infrastructure (Authors: Tim Zimmerman, Andrew Lerner, Bill Menezes; Published 26th June 2014) reflects the evolution from prior years and highlights what customers are looking for:

With limited growth in IT resources, administrators require one network management application, one access security solution, one guest access application or one policy enforcement solution with the flexibility to be deployed in a public cloud, private cloud or on-premises. This integration reduces the costs associated with the upfront capital expense of multiple network service applications each dedicated to either the wired infrastructure or the wireless or cloud components. This savings is also extended to the ongoing software maintenance costs of all access layer management, security and policy enforcement components.”

What Does Being a Leader Mean?  Read on for the full story Read More »

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Retailers Lying Awake at Night – Who’s Next?

In the past few weeks, I’ve received two replacement credit cards. And, no, this does not indicate I’ve done too much shopping! It means that hackers are continuing to target retailers and the bank decided I needed to be protected by new credit card numbers.

I’m Carol Ferrara-Zarb, and as the leader of Cisco’s Security Solutions team, I’m joining the Cisco Retail blog today to talk to you about security and compliance in the store. While consumers certainly worry about security, the concerns of retailers are magnified because you are among the highest-profile targets right now for professional hacker attacks. Store owners and operators are just about lying awake at night wondering who is going to be next.

At the same time, change is continuing on the security front, particularly in the area of PCI compliance. At the end of this calendar year, the new 3.0 version of the PCI DSS mandate will come into force. Are you ready for the new requirements?

If you’re a Cisco customer, you very well may be. Join us on July 23 for a free, one-hour webcast called, “Straight Talk about Reducing Complexity and Maintaining Compliance in Retail.” Cisco Security Architect Christian Janoff, who sits on the PCI Security Standards Council Board of Advisors, and Aaron Reynolds, PCI Managing Principal for Cisco partner Verizon, will lead a candid discussion on retail security. The session covers:

  • The changes in the PCI DSS 3.0 mandate and their impact on your retail business
  • How to satisfy three standards—PCI, SOX, and HIPAA—by configuring one control
  • Implementing the latest, simplified strategies for PCI scope reduction, and how they can be superior to traditional methods for many retailers

You’ll come away with an overview of today’s threat landscape, and we’ll put it all into perspective to support your continued pursuit of compliance and retail success. Registrants will also receive the Simplifying Compliance Answer Kit, a set of documents and tools to help you understand compliance better.

The webcast takes place on July 23 at 10:00 am PT/1:00 pm ET. Please register today! Be sure to bring your questions to take part in the discussion.

We’ll see you there!

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#HITEC Higlight: How Cisco’s CMX is Delivering Profitable Outcomes to the Hotel Industry

hitec14.1HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.

CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.

Cisco CMX @ HITEC

Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.

The following screen shots show some examples of the analytics in action at the show.

This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.

hitec14.2 Read More »

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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