As organizations transform to social business, encouraging employees to use social media on behalf of the brand is a key element in a successful social strategy. Teams can use social media to amplify brand messaging as well as provide key subject matter expertise and customer service where available. As teams build community engagement, they learn and share insights with colleagues, partners and customers.
On August 20, 2013, Cisco will host a live chat on Twitter (#CiscoSMT) focused around engaging teams in social media. During this chat, we will discuss the following topic areas:
• Steps to develop a culture of sharing for employees
• Content types that resonate for teams to engage in social sharing
• Biggest challenges that employees face in social participation for the brand
• Recognizing and rewarding teams for participation
• Gamification aspects of sharing strategy
Do you have additional questions for this chat you would like to discuss? We’d love to hear from you! Submit them in advance to @CiscoSocial or add your questions in the comments box below.
Social media is quickly becoming ubiquitous in our lives — not only giving us news on our friends, but news of the day. We found out all about the recent birth of the newest heir to the British throne on social.
We’re also using social media to connect with current and potential customers. It’s no longer a question of should companies use it… but how. How does a business reach who it wants to reach, stay relevant, listen to what they’re saying, and help them influence others? Read More »
Even our writing needs a vacation once in a while and to come back more inspired. It’s easy to get stuck in a rut and forget about all the fun things we can try. Here are some tips I’m starting to resurrect:
Try to include references (or even visuals) to things people are talking about. It makes a piece more fun but also helps it to come up in a web search. Try to place trending words in your headline or the first couple of sentences. Reference news headlines, even holidays.
Draft, then craft
Write fast with the words that first come to you. Come back later to put in commas and edit; it’ll flow better with your first thoughts. Jot down ideas as they appear to you. Especially while surfing the web, it’s easy to get 100 clicks from your subject before you write anything. Write down your thoughts …then go to the web to fill in with examples and facts.
Write when the ideas come to you
In author Jonah Lehrer’s book Imagine: How Creativity Works, he talks about how our best creativity comes to us when we least expect it, but says especially as we become older, we hold back and become too self aware of the details. He says, “Let go!”
I do a lot of my writing on the weekends as I’m always more relaxed then. I even pull off the road and write blogs on my iphone because I think of ideas while I drive. I know I won’t remember if I wait. In this Cisco blog, I talk about How to be more ‘wild and crazy’ in your online world.
Have your content drive your product
Whether it’s a blog (or presentation), it can often turn out better if you first look for interesting stories, hooks and visuals, and then wrap the piece around those. Don’t stay too married to a framework – keep it fluid to match what you find.
Mix it up
This is my favorite. Include short and long sentences in your writing. Often a two- or three-word sentence really makes a piece pop. The same goes for paragraphs (include long ones and short ones).
Use fun punctuation.
· Use an exclamation point after a sentence once in a while.
· Dashes are great! I like to use them instead of commas sometimes – they’re useful to set off words or phrases that interrupt a sentence.
· Colons: They’re fun to use but remember to capitalize the first word after the colon if that phrase can stand on its own. Leave it lower case if not.
· Parenthesis help you include detail (but don’t overuse them).
· And italicizing words is a great way to add emphasis.
I’d love to hear your tips for making online writing more fun so I can use them the next time I get stuck in a rut.
What do you think should be connected to the Internet of Everything?
Last week, Cisco and WIRED.com asked that very question as part of an all-day Tweet Chat, stirring up a huge amount of conversation around the connection possibilities of the future! Throughout the day, readers submitted their ideas of what could connect on IoE, tagging their responses with #IoE and @Cisco to join the chat. Submissions were featured on the WIRED.com homepage as part of a special homepage module.
Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM Broadcast Panelists
The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward.
The good news is that a panel of distinguished experts (from left to right: Petra Neiger, Senior Manager, Digital and Social Media Marketing, Cisco (@Petra1400), Matt Rozen, Group manager Corporate Social Media, Adobe (@mattyroze), Kathleen Mudge, Social Media Program Manager, Cisco (@KathleenMudge), and Brian Ellefritz, Vice President, Global Social Media, SAP (@BrianEllefritz)) spent some time with us today and helped to clarify all of these moving parts. Check out the Let’s Chat! #Ciscosmt Series: Social Media for Events USTREAM broadcast replay for all of the valuable best practices and tips. And in the meantime, here are a few key tweet takeaways I gathered from the panelists and participants during the session:
Key social media for events statistics, from 2012 Amiando Social Media & Events Report, and shared during July 31st Let’s Chat! #Ciscosmt Series USTREAM broadcast.
Upcoming #Ciscosmt Twitter Chat:
Join us for the next installment of the #Ciscosmt Series on Tuesday, August 20th from 9-10 a.m. PT. During this Twitter chat, we’ll focus the conversation around engaging employees in social media participation. Here are some of the key topics we are working on for this chat. Are there others you want to cover as well?
Steps to develop a culture of sharing for employees
Content types that resonate for teams to engage in social sharing
Biggest challenges that employees face in social participation for the brand
Recognizing and rewarding teams for participation
Gamification aspects of sharing strategy
Stay tuned for more details by following the Cisco Social blog and the #Ciscosmt hashtag!