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Video: What will it cost? Part 2

Video: What will it cost? Part 2

If you read my previous Blog about the cost of video you probably thought, “Ok, but how much will it cost? What are the numbers?” So here we go, part 2….

Some ground rules for the discussion.

Not all corporate videos are created alike so I will break the discussion down into different categories of video. Additionally I will give a range of costs in US dollars with the core assumption that professional resources (aka people and equipment) are being used and any travel expenses are separate. All videos are no more than about 5 minutes in length.

Keep in mind that if you can get Joe in the Marketing Department that has a video camera and can edit to help for free that does not mean the cost of the video is free. There is an intrinsic value in Joe’s time, expertise and the use of the equipment.

Category 1: A basic talking head video. Example:

The first category is a basic video with just one person talking to the camera. No script, no graphics and little or no editing.  Can be done with a cell phone for a cost of $0 but quality could be an issue. At the other end of the range would be a camera crew of 1-2 people to setup a camera with nice lighting, maybe a teleprompter, and an hour or two of editing out the mistakes for a cost of up to $2,000. So, a Category 1 video has a cost range of $0 to $2,000.

Category 2: A basic 1-2 person video with limited graphics. Example:

Add some basic graphics and perhaps a second person to the Category 1 video and you have increased your costs slightly. Now you must do some editing to insert the graphics or do the taping with more elaborate equipment to “switch” in the graphics. If the two people are on camera together then quality sound is an issue that might require 2 microphones and an audio mixer. If the people are taped separately then more editing is required.  Cost range $1,500 to $4,000.

Category 3: A basic scripted video with narration, on camera talent and limited graphics. Example:

Category 3 takes the jump into simple scripted videos. Perhaps it is an internal training video or a product overview. You have 3 core costs: script, 2-3 person video crew and editing.  There are a lot of variables such as non-professional talent vs. professional actors, professional scriptwriter vs. in-house writer and the numbers of days and locations for taping. Typical cost range $5,000 (non-professional writer and talent) to $25,000 (professional writer and talent).

Category 4: Testimonial or success story. Example:

Category 4 is the basic testimonial or success story. The core expense is the on-location tapings with an experienced video crew that can setup quickly and not be too invasive. Selecting and editing the comments into a cohesive story can be time consuming. Typical cost range $15,000 to $40,000 (remember that travel expenses are not included in the ranges).

Category 5: A complex scripted video with narration, graphics and on camera talent. Example:

Category 5 moves up the scale to create a more engaging or fun video. Perhaps it is a marketing video or something motivational. Costs include: professional scriptwriter, actors, 3-4 person video crew, professional graphics and/or animation and editing. Every component becomes more critical in this type of video and lack of quality in any component can hinder the effectiveness of the video. Typical cost range $30,000 to $70,000.

Category 6: A complex scripted video with an analogy, motion graphics, and complex location video shoots. Example:

Category 6 pulls out the stops to create a visual experience. The script must be more precise and visual. The video crew and type of equipment required is high end. Editing becomes much more expensive to incorporate the graphics. Typical cost range $50,000 and up.

Summary

Of course not everything fits into these neat categories but this can help identify a budget and frame the discussion with your video production resources. Good luck….

 

 

 

 

 

 

 

 

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Watch #CLUS Keynotes directly from cisco.com

Have you ever wanted to go to the cisco.com home page and see what John Chambers is saying right at that moment?

Well, you’ve probably never had that exact wish, but that’s what we’ll be offering home page visitors starting on Monday, May 19th.  During the Cisco Live week May 19 – 22, visitors to the cisco.com home page will be able to see a live broadcast of Cisco Live events direct from San Francisco.

We’ll turn on the video feed Monday afternoon just before John Chambers’ keynote, and will continue to broadcast all Cisco Live events through Thursday afternoon as they occur.

Highlights include:

    • John Chambers keynote, Monday at 3:30 pm
    • Rob Lloyd keynote, Tuesday at 10:00 am
    • Industry keynote -- IoT, Wednesday at 10:00 am
    • Guest keynote -- Sal Kahn from Kahn Academy, Thursday at 10:30 am

You can find the compete list of Cisco Live keynotes here.

Watch Cisco Live Keynotes directly from Cisco.com

Watch Cisco Live Keynotes directly from Cisco.com

This is the first time we’re showing a live video feed on our home page.   We will be syncing up our publishing updates with the Cisco Live event schedule, so that the video player is available when the keynotes are live.  This means we will be publishing the home page 10 times during the event, making for a busy week for my team back at the San Jose HQ.

Cisco.com is Form Factor Friendly

Our home page uses a “web responsive design” approach, which means it adapts its layout according to the user’s viewing environment.  This allows us to provide an optimal user experience to users on desktops, tablets and mobile devices.  All visitors will need to click the “Play” icon in order to start the video, and the video player detects connection speed and display the appropriate video stream for the user.

Tablet view:  Watch Cisco Live Keynotes on your tablet directly from Cisco.com

Tablet view: Watch Cisco Live Keynotes on your tablet directly from Cisco.com

 

Mobile View: Tablet view:  Watch Cisco Live Keynotes on your tablet directly from Cisco.com

Mobile View: Tablet view: Watch Cisco Live Keynotes on your mobile directly from Cisco.com

 So if you’re browsing around on cisco.com during Cisco Live week, check out the home page and click the “Play” icon to see Cisco Live in action.

Be sure to mark your calendar with must watch keynotes, find out more about Cisco Live:

You can also follow @CiscoLive on Twitter and follow the #CLUS conversation.

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Cisco.com Search Tune-up: The little things count

May 15, 2014 at 6:36 am PST

There’s a nice article by Web analysts SiteIQ this month about Cisco.com search, with the flattering headline “Cisco aces search again…” The post points out how we do little things like how we:

1. Link to Google for more search, in case you didn’t find what you were looking for, or if you want a second opinion…

Site Search 5-15-2014 6-00-45 AM

2. Collect the highest-value links at the top of a page…

Site Search 5-15-2014 6-00-20 AM

3. Offer search directly from our megamenus….

Site Search 5-15-2014 5-58-07 AM

 It’s an interesting short article worth a read. Enjoy!

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Social Media is the New Air Conditioning

Decades ago it was common place for people to sit outside on the front porch and chat while they cooled down from the heat of the day. Once air conditioning came along, neighborhood dynamics changed as people moved indoors.  Now social media is transforming the way we communicate with our neighbors. This time the change is allowing us to make new connections in a way that was never possible before.

Read More »

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Video: Why Aren’t You Using it?

From Shirley Temple pulling Americans through the Great Depression to 2001: A Space Odyssey inspiring The Information Age to Star Wars giving us our next generation of scientists, astronauts, and futuristic technologies, video has always had the power to motivate and inspire us, now only imagine what it can do for your business.

Implementing video as a tool to transform and accelerate your business always needs an ROI and some pretty convincing numbers in order Read More »

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