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May 30, 2019

DIGITAL AND SOCIAL

Meet the Most Inspirational blogger of the 2018 IT Blog Awards

2 min read

In November 2018, the first-ever IT Blog Awards, hosted by Cisco, set off on a mission to recognize some of the best blogs in the tech industry.  Our community is...

December 13, 2018

DIGITAL AND SOCIAL

An Ounce of Empathy = Several Pounds of Business!

2 min read

Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.

November 20, 2018

DIGITAL AND SOCIAL

Cisco’s Democratization of Data: A Common Language of Measurement

2 min read

By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

November 19, 2018

DIGITAL AND SOCIAL

For a peerless Analytics Team, brilliant Data Analysts just as critical as Data Scientists

2 min read

Finding great data analysts is just as hard as finding greatness in any field, but don't let the data analyst's role take a back-seat -- especially in a data-driven organization.

October 23, 2018

DIGITAL AND SOCIAL

Do You Trust That (Data) Model?

2 min read

Ready to bet your business on the output of that Data Model? Just a few tests can improve your confidence considerably. Make sure your modelers are worrying about them!

July 2, 2018

DIGITAL AND SOCIAL

Digital Pizza: How a Recipe Started Me Thinking on the B2B Customer Experience

3 min read

A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.

Visualizing Data: Four Steps to Your Single Source of Truth

4 min read

At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

February 15, 2018

DIGITAL AND SOCIAL

My Man Crush: Why Future Thinking Makes My Heart Beat

3 min read

I have a deep fascination for world-changing, mind-blowing, game-changing technology, and for ideas that transform our world, like digital transformation in business, and the digital evolution of our daily lives.

September 12, 2017

DIGITAL AND SOCIAL

NEW: Your Digital Cybersecurity Newsfeed

1 min read

Security news is always changing. Now you can stay up-to-date with your new Cybersecurity Newsfeed. Check it out.