Digital and Social

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In November 2018, the first-ever IT Blog Awards, hosted by Cisco, set off on a mission to recognize some of the best blogs in the tech industry.  Our community is...

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Customer Experience flows from the thoughtfulness taken by a vendor when serving its customers. "Social Listening" programs on social platforms can now actively listen to customers at scale.

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By quantifying and measuring “engagement” around content, every single marketing activity can now be planned, goaled, tracked and optimized in a common context, enabling clear understanding of its relative impact.

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Finding great data analysts is just as hard as finding greatness in any field, but don't let the data analyst's role take a back-seat -- especially in a data-driven organization.

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Ready to bet your business on the output of that Data Model? Just a few tests can improve your confidence considerably. Make sure your modelers are worrying about them!

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A simple experiment by a Michelin-starred chef sparked powerful results around one of the most sought after attributes a brand seeks to offer: positive customer experience.

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At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.

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I have a deep fascination for world-changing, mind-blowing, game-changing technology, and for ideas that transform our world, like digital transformation in business, and the digital evolution of our daily lives.

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Security news is always changing. Now you can stay up-to-date with your new Cybersecurity Newsfeed. Check it out.