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Cisco Partner Plus and the Cisco Power Ecosystem

As I mentioned in my last blog on The Cisco Partner Ecosystem in the midmarket, I wanted to take just a bit of your time in December to give you a little expanded information on the Cisco Partner Plus Program. As we near the holidays and we will all be taking some much needed time to relax with friends and family, know that you are a vital part of The Cisco Partner Ecosystem and this is another way that Cisco can really help you win in the midmarket space.

Just like I said last month, I cannot stress enough that it’s not just “big business” that powers the economic engine globally. The midmarket space has increasing IT demands and even more limited resources than their enterprise siblings. We offer a great deal of help to Cisco partners in the midmarket space, but the Partner Plus Program helps you:

  • Prepare, build and expand
  • Generate demand and increase sales
  • Enjoy your success through rewards and incentives

We want you to be a successful part of The Cisco Partner Ecosystem and the Cisco Partner Plus Program helps ensure you get the support you need from us in order to succeed. Partner Plus offers increasing levels of benefits as you move from Partner Plus Aspire to Partner Plus Prestige and all the way up to Partner Plus Elite. Read More »

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When Partner Ecosystem Marketing Feels A Lot Like Walking a Tightrope

In my blog, Six “Must-Do”s for Successful Ecosystem Marketing, I talked about the challenge of maintaining harmony in the ecosystem. Ecosystem marketing manages a difficult balance between touting the virtues of the whole ecosystem and showing the value of individual partner relationships. It’s a tightrope and often somebody feels slighted if you are not careful in your approach.

Several different strategies exist when managing the ecosystem.  What works for one company, might not work for another. To stay balanced on that tightrope, have a game plan and make sure expectations are set properly with the partners. Determine which partner will be offered which marketing opportunities and why. The impact of the strategy can be far-reaching.  It will affect not only marketing program execution but can also impact partner relationships. Whether it’s web presence, content development, or even a partner pavilion at a tradeshow, partners will be sensitive to how they are positioned vis-a-vis other partners who are often their competitors.

At Cisco we have great deal of respect for our partner relationships. This is why we put a lot of thought into how to engage and involve our partners in programs. We want to make sure we are optimizing both Cisco’s and the partner’s investment of time, money and resources.

Besides knowing the ecosystem landscape, a key to developing the approach is to know the audience and objectives for the program.  In many cases, determining which partners will be most relevant to the intended audience naturally unfolds. Here are a few approaches: Read More »

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Cisco Partner Weekly Rewind – December 12, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

We had the opportunity this week to hear from Edison Peres on how Cloud Builders Monetize Intercloud by Helping Customers Create Hybrid IT. If you’re interested in how building data centers and private clouds have become such a big part of the partner business, be sure to check out Edison’s blog.

If you are already a private cloud builder it’s great reinforcement for what you’re already doing and we would love to hear from all of you. Let us know what you think of Edison’s latest blog post.

New growth opportunities with the introduction of Cisco Connected Analytics

Cisco’s Connected Analytics portfolio brings analytics to the data center; anywhere; in near-real time. This helps capture insights that create opportunities, simplify business operations, and enhance the customer experience. Cisco’s Connected Analytics portfolio provides partner growth opportunities, allowing you to add business intelligence, analytics, and data management services that differentiate your practice. Read More »

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Cloud Builders Monetize Intercloud by Helping Customers Create Hybrid IT

If you had a chance to check out the Cisco Global Cloud Index, it’s no real surprise that data center traffic will nearly triple over the next five years and cloud traffic will nearly quadruple. Customers want cloud solutions to lower cost, speed up IT services delivery, and create business agility—but they don’t necessarily want to do it all themselves.

For our channel partners, building data centers and private clouds has become a significant part of their business. In fact, we’ve seen exponential growth from partners who are building private clouds to help customers create a hybrid cloud environment, where using private and public clouds helps lower IT cost and increase capacity.

Cisco is committed to providing our partners with the tools they need to meet the needs of their customers, including integrated infrastructure stacks for private cloud builders. I’m excited about our most recent announcement of VersaStack with IBM. This new offering as well as our integrated offerings with NetApp, VCE/EMC, and Red Hat enables our partners to build and operate secure and policy-driven hybrid cloud environments for their customers.

In this new hybrid world, customers will need their partners to help manage workloads and migrate applications on and off public clouds. So, cloud builders who offer professional services to build and operate hybrid IT environments have substantial new revenue opportunities. Read More »

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Cisco Partner Weekly Rewind – December 5, 2014

Partner-Weekly-Rewind-v2Each week, we’ll highlight the most important Cisco Partner Ecosystem news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

The VersaStack Solution by Cisco and IBM launched this week. VersaStack combines Cisco’s UCS integrated infrastructure with IBM Storwize solutions. John Growdon blogged for us this week and neatly laid out the top five most important points for partners.

Be sure to check out John’s blog and let us know what you think!

Presidio: Putting Cisco Collaboration to work

Here is a great video from Presidio about how Cisco’s voice and video solutions helped them increase business efficiencies. Take a look and give us some feedback!

Read More »

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