Creating customer loyalty is a race against time. It’s been said that after 90 days a business only has a 10% chance of making the customer loyal. Therefore, once that clock starts ticking, value realization must occur quickly or a high probability
No matter which lens you look through, it’s easy to see the importance of digital and the enormity of transformation taking place in the marketplace today. Both Gartner and Forrester predict that by 2020, 80% of the buying process is expected to occur
We have been writing a lot of blogs for network engineers and developers. But, I recently realized that Cisco Partners may benefit from a little information about DevNet. If you...
“It is not necessary to change. Survival is not mandatory.” That was the quote I used by W. Edwards Deming, a 20th century engineer and physicist, to open up my collaboration breakout session at Partner Summit back in March. Obviously, it’s
In 2016, more than 4,000 people participated in a Customer Success Talk webinar as part of their journey to create customers for life. We’ve put together a free eBook with what we've learned.
The development of the digital landscape is accelerating at an unprecedented rate for Cisco, our ecosystem of partners, and our mutual customers.
Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution
Partners of all types across the globe have one very important thing in common. Yes, they all want to become more profitable; but, they also want to help facilitate this by aligning their sales and marketing teams more closely. While some still see
The Chinese calendar calls 2016 the year of the monkey, but looking back on our industry these past 11 months, I would call it the year of the customer. Why? Because as digital disruption takes hold and transforms the way we do business, the most
