Rick Snyder

Senior Vice President

Americas Partner Organization

Rick Snyder leads the Americas Partner Organization (APO), which is Cisco’s largest geographical region representing the United States, Canada, and Latin America. APO helps 23,000+ Cisco partners across the region expand their businesses with new business models, enter new markets, and create solutions that solve our customer’s challenges.

Previously, Snyder led Cisco’s Global and Strategic Partner Organization with responsibility for revenue acceleration and alliance management for Cisco’s global system integrators and technology partners. His organization built partnerships, joint go-to-market-plans, solutions and market-changing integrated infrastructures with these valued partners. He also led the expansion of Cisco’s partner ecosystem with the innovative global Independent Software Vendor initiative.

Prior to this, Snyder led the TelePresence Sales organization as Vice President of Global Business. Snyder joined Cisco with the acquisition of Tandberg, acting as the executive sponsor at Tandberg overseeing its integration with Cisco. While at TANDBERG, where he served as President of the Americas, and later as President of Global Business, Snyder helped to accelerate revenue growth from $320M to over $1B in a five year period. During that same period, TANDBERG emerged as the videoconferencing market leader with over 50% market share.

Snyder was CEO of ReView Video/Westcon, a distributor of conferencing solutions and services. He spent five years in the enterprise networking business at Williams Communications/NextiraOne, where he held executive positions. Prior to that, Snyder held sales leadership and general management positions at Executone, Octel, and Bell Atlantic/ATT.

Snyder also serves as the Chairman Emeritus of IMCCA, a non-profit association focused on the advancement of the collaboration industry, and is a board member of the North Carolina Chamber of Commerce. Snyder holds a bachelor’s degree in business administration from Loyola College in Baltimore, Maryland.


May 24, 2019


My Partner Listening Tour – Identifying Key Success Factors of Customer Obsession

I love getting out into the field with partners and our sales teams because I get remarkably candid feedback on what Cisco can do better. Over the last 90 days...

November 30, 2018


Cisco Partner Summit Key Takeaway – What it Takes to Drive Customer Obsession

I’m more excited and more convinced than ever about our future growth opportunities with this world class and coveted ecosystem.

July 31, 2018


Building an Adoption Practice Leveraging a Customer Success Approach

Driving full adoption of our complete solutions is a foundational critical success factor we all need to be firmly committed to if our customers are going to derive the financial, experiential, customer service and transformational benefits they signed up for when they invested in our digital solutions.

February 20, 2018


Accelerate Profitability with the Power of Cisco Services

The reality of the Power of 3 is that when Cisco partners, Americas Partner Organization (APO), and Cisco’s sales teams work together – we can and will deliver success for our customers. When we engage with our partners and enable our collective knowledge of Cisco’s solution approach to solving our customers’ business challenges – we evolve toward an ultimate unfair advantage over the competition. The Power of 3! 

February 19, 2018


A Leadership Formula in the Era of Disruption

As a student of leadership, I would like to share some top of mind thoughts that are usually reserved for round tables and keynote presentations.

November 7, 2017


Cisco Partner Summit Momentum: Owning It in the Americas with the Power of 3!

Cisco Partner Summit often comes and goes in a flash with three days packed with sessions, networking and celebrating. However, I believe there was a palpable difference at Partner Summit in Dallas last week. The momentum that continued to build over the course of the week and since the Americas session last Tuesday has been […]

October 23, 2017


#CiscoPS17: Own IT! With Our Unfair Advantage

I can’t believe we’re already less than a week away from Cisco Partner Summit 2017! I think it’s safe to say we accomplished what we talked about...

September 20, 2017


Hurricane Relief: Better Together When Giving Back

One of the many cultural attributes that I truly love about Cisco is our amazing giving back spirit.  Over the last few weeks, I have witnessed how our employees came together to help fellow Cisco employees in Houston and Florida respond to the devastation that has occurred in both areas.  This week in Houston, our […]

July 20, 2017


Word on the Street: Cisco Partners

Partner feedback is at the core of everything we do at Cisco. Talking with partners is one of the best parts of my job. Over the last few months, I’ve been traveling across the Americas attending a number of partner events – Commercial Channel Advisory Board (CCAB), Partner Operations Advisory Board (POAB), Cisco Live, our […]