Rick Snyder

Senior Vice President

Americas Partner Organization

Rick Snyder leads the Americas Partner Organization (APO), which is Cisco’s largest geographical region representing the United States, Canada, and Latin America. APO helps 23,000+ Cisco partners across the region expand their businesses with new business models, enter new markets, and create solutions that solve our customer’s challenges.

Previously, Snyder led Cisco’s Global and Strategic Partner Organization with responsibility for revenue acceleration and alliance management for Cisco’s global system integrators and technology partners. His organization built partnerships, joint go-to-market-plans, solutions and market-changing integrated infrastructures with these valued partners. He also led the expansion of Cisco’s partner ecosystem with the innovative global Independent Software Vendor initiative.

Prior to this, Snyder led the TelePresence Sales organization as Vice President of Global Business. Snyder joined Cisco with the acquisition of Tandberg, acting as the executive sponsor at Tandberg overseeing its integration with Cisco. While at TANDBERG, where he served as President of the Americas, and later as President of Global Business, Snyder helped to accelerate revenue growth from $320M to over $1B in a five year period. During that same period, TANDBERG emerged as the videoconferencing market leader with over 50% market share.

Snyder was CEO of ReView Video/Westcon, a distributor of conferencing solutions and services. He spent five years in the enterprise networking business at Williams Communications/NextiraOne, where he held executive positions. Prior to that, Snyder held sales leadership and general management positions at Executone, Octel, and Bell Atlantic/ATT.

Snyder also serves as the Chairman Emeritus of IMCCA, a non-profit association focused on the advancement of the collaboration industry, and is a board member of the North Carolina Chamber of Commerce. Snyder holds a bachelor’s degree in business administration from Loyola College in Baltimore, Maryland.


May 24, 2019


My Partner Listening Tour – Identifying Key Success Factors of Customer Obsession

2 min read

I love getting out into the field with partners and our sales teams because I get remarkably candid feedback on what Cisco can do better. Over the last 90 days...

July 31, 2018


Building an Adoption Practice Leveraging a Customer Success Approach

2 min read

Driving full adoption of our complete solutions is a foundational critical success factor we all need to be firmly committed to if our customers are going to derive the financial, experiential, customer service and transformational benefits they signed up for when they invested in our digital solutions.

February 20, 2018


Accelerate Profitability with the Power of Cisco Services

1 min read

The reality of the Power of 3 is that when Cisco partners, Americas Partner Organization (APO), and Cisco’s sales teams work together – we can and will deliver success for our customers. When we engage with our partners and enable our collective knowledge of Cisco’s solution approach to solving our customers’ business challenges – we evolve toward an ultimate unfair advantage over the competition. The Power of 3! 

February 19, 2018


A Leadership Formula in the Era of Disruption

2 min read

As a student of leadership, I would like to share some top of mind thoughts that are usually reserved for round tables and keynote presentations.

September 20, 2017


Hurricane Relief: Better Together When Giving Back

1 min read

One of the many cultural attributes that I truly love about Cisco is our amazing giving back spirit.  Over the last few weeks, I have witnessed how our employees came together to help fellow Cisco employees in Houston and Florida respond to the devastation that has occurred in both areas.  This week in Houston, our […]

July 20, 2017


Word on the Street: Cisco Partners

4 min read

Partner feedback is at the core of everything we do at Cisco. Talking with partners is one of the best parts of my job. Over the last few months, I’ve been traveling across the Americas attending a number of partner events – Commercial Channel Advisory Board (CCAB), Partner Operations Advisory Board (POAB), Cisco Live, our […]

May 12, 2017


Transforming the Mobile Workplace with Partners

2 min read

Joint Cisco and iOS solutions help you lead the mobile enterprise conversation with customers, expand your current business relationships with apps and software, and uncover new customers.

December 20, 2016


Partnering to Drive Business Outcomes with Cisco Digital Solutions Integrators

2 min read

The development of the digital landscape is accelerating at an unprecedented rate for Cisco, our ecosystem of partners, and our mutual customers.

July 21, 2016


Top 5 Takeaways from Cisco Live US 2016

2 min read

Cisco Live US 2016 outdid itself this year. Just like our host city, Las Vegas, Cisco Live was action-packed and one of our best conferences yet. For 26 years, partners and mutual customers have gathered under one roof to experience and learn about Cisco’s newest innovations and solutions. This year, the message was clear – […]

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