Discover how the Cisco 360 Partner Program was built through deep listening, co-design, and collaboration with partners, fostering a stronger, more committed community and transforming relationships.
It’s been a year since the Cisco Enterprise Agreement 3.0 became generally available, and we’ve seen incredible results for customers and partners. The story gets even better when Partners use Cisco Enterprise Agreement with a lifecycle approach; they see software growth 2.5x greater, renewal rates of 3x and 2x faster bookings growth.
One of the biggest opportunities the EA 3.0 brings to our partners is leveraging the agreement in your lifecycle selling motions to develop deeper relationships with your customers.
Enterprise Agreements help us accelerate the customer’s digital journey, enabling Cisco and our partners to deliver innovation and value through software that can be continuously updated and upgraded.
Adding software sales to a partner’s sales motion not only increases overall revenue but also provides more predictable, recurring revenue that comes with selling subscription-based software licenses. In addition, developing new services and capabilities based on software enable partners to bfurther differentiate themselves as they build customer loyalty and relevance.
Software is an integral part of Cisco's business. Today, Cisco partners make more money, increase profits, and win with a focus on selling software.
It started in 2016 when we hosted two Partner Summits in the same year. That’s when we really began to walk the talk of recognizing our partners as an extension of our sales force. Alignment is one of Wendy Bahr’s guiding principles for our mutual success, and moving Partner Summit to follow GSX, our annual […]
Finding “the roads to recurring revenue” that can take us closer to a future of cloud, subscription services, and relevance in a new market where software is king.
We’re having fun now! For weeks leading up to the Cisco Spark launch on January 24, we said we’d leave our mark on the industry. In my last blog, I declared, “The Future Is Now.” As you know, we worked toward that pivotal moment for years. Leave our mark we did, and it is thrilling […]
