Gary Wolfson

Enterprise Agreements help us accelerate the customer’s digital journey, enabling Cisco and our partners to deliver innovation and value through software that can be continuously updated and upgraded.

Adding software sales to a partner’s sales motion not only increases overall revenue but also provides more predictable, recurring revenue that comes with selling subscription-based software licenses. In addition, developing new services and capabilities based on software enable partners to bfurther differentiate themselves as they build customer loyalty and relevance.

Software is an integral part of Cisco's business. Today, Cisco partners make more money, increase profits, and win with a focus on selling software.

It started in 2016 when we hosted two Partner Summits in the same year.  That’s when we really began to walk the talk of recognizing our partners as an extension of our sales force. Alignment is one of Wendy Bahr’s guiding principles for our mutual success, and moving Partner Summit to follow GSX, our annual […]

Finding “the roads to recurring revenue” that can take us closer to a future of cloud, subscription services, and relevance in a new market where software is king.

We’re having fun now! For weeks leading up to the Cisco Spark launch on January 24, we said we’d leave our mark on the industry. In my last blog, I declared, “The Future Is Now.” As you know, we worked toward that pivotal moment for years. Leave our mark we did, and it is thrilling […]

Today in San Francisco, Rowan Trollope, SVP IoT and Applications, announced two ground-breaking Cisco Spark innovations that will leave their mark on the collaboration industry forever: Cisco Spark Board and new Cisco Spark software capabilities that, together, will revolutionize the meeting experience. Everyone here is thrilled about the unprecedented levels of productivity we’ll enable for […]

“It is not necessary to change. Survival is not mandatory.” That was the quote I used by W. Edwards Deming, a 20th century engineer and physicist, to open up my collaboration breakout session at Partner Summit back in March. Obviously, it’s tongue-in-cheek, but the point is clear. We’ve spent the last year together at partner […]

Cloud technology is changing the market landscape, and Cisco is committed to delivering our collaboration portfolio from the cloud. This is a pivotal year to take our customers there. Today’s announcements position you to win in this new market. But why is this the year? Well, because the Cisco Spark platform is ready, our go-to-market […]