Episode 7: Global panel, brand authenticity & blockchain
Blockchain is a key solution for Retail IT, as retailers look to capitalize on consumers' preference for brands that give them confidence in buying their products.
Brand loyalty
Creating Connections at Cannes
Last week I attended the Cannes Lions International Festival of Creativity and had the chance to speak about our partnership with Live Nation - here are my key takeaways.
The Nexus of the Internet of Everything? It’s in the Palm of Your Hand.
On a typical day, we hold in our hands a portal to our civilization’s entire trove of information and entertainment — and a window into our finances, our health, and the lives of our friends. Not to mention, the ability to make a purchase anywhere and anytime the whim strikes us. To say that our […]
Cisco Helps Make Brand Loyalty a Slam Dunk for the NBA
In a world of digital distractions and shrinking attention spans, brand loyalty and customer engagement often wind up “out of bounds.” But forward-thinking organizations — including the National Basketball Association (NBA) — are using technology to create some exciting new scoring opportunities. One of the keys to establishing brand loyalty lies in enabling an experience […]
With IoE and a Smartphone, You Can Shop Like a Superhero
Superheroes and their super strengths have long captured our imaginations. And since many of these abilities are normal human traits stretched to a magical extreme, you may well have pictured how your own life would change with super speed, agility, or senses. Today, such daydreams are getting just a bit closer to reality. And while […]
Using Cutting-Edge IoE Technologies To Deliver Old-Fashioned Customer Experiences
Ever step into a small-town “mom and pop” store? The owners seem to know everyone in the community, along with their individual needs, likes, dislikes, and current life situations. It’s not easy to scale that kind of old-fashioned customer intimacy to a larger retail setting, online or off. But in the Internet of Everything (IoE) […]