Boon Lai
Leaders as Teachers: Agile Marketing with Jim Kruger, CMO of Veeam
1 min read
Welcome back to our Marketers as Leaders series with our second guest, Jim Kruger, CMO of Veeam. A veteran technology marketing leader with over 20 years of B2B and B2C marketing experience, Jim has a big heart and a passion for connecting with people.
Leaders as Teachers: Agile Marketing with Ruth Rowan, CMO of NTT Limited
3 min read
What does it mean to be a marketing leader in today’s world? That’s the question Boon Lai asked himself—and several other marketing leaders—over the past few months.
Partner Summit Digital: What Partner Marketers Need to Know
2 min read
As marketers, we’ve all faced challenges this year, unlike anything most of us have ever seen in our careers. The way we work must constantly adapt or it will become obsolete. And this is all happening at a time when we’re more physically apart than ever before. In many ways, we have all been challenged with creating messaging that forges deeper and more meaningful connections than we have in the past.
Marketing’s Role to Empower an Inclusive Future for All
2 min read
When our executive leadership team outlined Cisco’s purpose to “Empower An Inclusive Future For All” a year ago, I don’t think anyone of us could have predicted how relevant that purpose would be today.
Finding the Right Balance
2 min read
Boon Lai explains how he has balanced being a dad and a team leader in a new working environment. See how he works with his team to find the right balance!
Drive demand with new Bridge to Possible Webex campaign
2 min read
Boon Lai walks you through all the Webex marketing you've seen recently, and why there has been a big push. You said you wanted to see Webex out in front of customers, leading the way. We took it to heart and made it happen!
The next phase of partner marketing
2 min read
Even though many of us have taken crisis management courses at some point in our careers, or learned those skills by trial and error, these past few months have challenged even the most senior marketing professionals. I want to share some personal thoughts about how we’re looking at the next phases of marketing:
New Opportunities with Marketing Velocity Virtual Events
2 min read
No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.
Embrace a New Way for Partners to Stay Up to Date
2 min read
Cisco Global Partner Marketing (GPM) has accelerated our Partner News Hubs transformation. In addition to delivering partner news, updates, and business-as-usual information, we are also using the hubs to ensure you have access to the single source of truth for critical news around business continuity concerns and important COVID-19 updates.