Boon Lai

June 12, 2020

PARTNER

Drive demand with new Bridge to Possible Webex campaign

Boon Lai walks you through all the Webex marketing you've seen recently, and why there has been a big push. You said you wanted to see Webex out in front of customers, leading the way. We took it to heart and made it happen!

May 28, 2020

PARTNER

The next phase of partner marketing

Even though many of us have taken crisis management courses at some point in our careers, or learned those skills by trial and error, these past few months have challenged even the most senior marketing professionals. I want to share some personal thoughts about how we’re looking at the next phases of marketing:

April 24, 2020

PARTNER

New Opportunities with Marketing Velocity Virtual Events

No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.

March 25, 2020

PARTNER

Embrace a New Way for Partners to Stay Up to Date

Cisco Global Partner Marketing (GPM) has accelerated our Partner News Hubs transformation. In addition to delivering partner news, updates, and business-as-usual information, we are also using the hubs to ensure you have access to the single source of truth for critical news around business continuity concerns and important COVID-19 updates.

February 11, 2020

PARTNER

Back on the IT list!

Celebrating our leaders on the 2020 CRN Channel Chiefs List Great news—CRN just announced this year’s picks for their 2020 Channel Chiefs List. And we’re delighted to share that nine Cisco leaders made the list this year. As I’m sure you know, CRN is a go-to spot for news about IT channel partners and service […]

January 22, 2020

PARTNER

Taking your Marketing practice to the next level in 2020

As we head into the new year, Boon shares the key updates to Marketing Velocity that can help you elevate your marketing practice and own your edge.

December 11, 2019

PARTNER

My top takeaways of 2019

Take a look at some of the highlights of 2019 from Cisco's Global Partner Marketing.

October 22, 2019

PARTNER

Boost your marketing skills with our 4 new eBooks

This latest blog from Boon covers the creation of simple yet powerful tools to make marketing with Cisco easier. Explore these four new eBooks today.

September 27, 2019

PARTNER

Marketing Velocity Receives Two International Honors

Boon Lai discusses how Cisco Partners helped us win two International Business “Stevie” Awards.