Marketing’s Role to Empower an Inclusive Future for All
When our executive leadership team outlined Cisco’s purpose to “Empower An Inclusive Future For All” a year ago, I don’t think anyone of us could have predicted how relevant that purpose would be today.
Finding the Right Balance
Boon Lai explains how he has balanced being a dad and a team leader in a new working environment. See how he works with his team to find the right balance!
Drive demand with new Bridge to Possible Webex campaign
Boon Lai walks you through all the Webex marketing you've seen recently, and why there has been a big push. You said you wanted to see Webex out in front of customers, leading the way. We took it to heart and made it happen!
The next phase of partner marketing
Even though many of us have taken crisis management courses at some point in our careers, or learned those skills by trial and error, these past few months have challenged even the most senior marketing professionals. I want to share some personal thoughts about how we’re looking at the next phases of marketing:
New Opportunities with Marketing Velocity Virtual Events
No two Marketing Velocity events are ever the same, but this year’s Americas and APJC sessions brought changes that none of us expected just a few months ago.
Embrace a New Way for Partners to Stay Up to Date
Cisco Global Partner Marketing (GPM) has accelerated our Partner News Hubs transformation. In addition to delivering partner news, updates, and business-as-usual information, we are also using the hubs to ensure you have access to the single source of truth for critical news around business continuity concerns and important COVID-19 updates.
Back on the IT list!
Celebrating our leaders on the 2020 CRN Channel Chiefs List Great news—CRN just announced this year’s picks for their 2020 Channel Chiefs List. And we’re delighted to share that nine Cisco leaders made the list this year. As I’m sure you know, CRN is a go-to spot for news about IT channel partners and service […]
Taking your Marketing practice to the next level in 2020
As we head into the new year, Boon shares the key updates to Marketing Velocity that can help you elevate your marketing practice and own your edge.