Boon Lai is Vice President of Global Partner Marketing for Cisco. His goal is to collaborate with our partners to drive their business growth. With his marketing and general management background, Boon is passionate about working across our partners’ ecosystem to elevate marketing into an engine that drives demand generation and fills the pipeline. Boon specializes in leading insights-driven, innovative omnichannel marketing that contributes to revenue and profitability. Boon brings with him more than 20 years of global B2B and B2C experience. He is bilingual in English and Mandarin, and has held executive roles in New York, London, Amsterdam, Shanghai, and Singapore. He’s well-established in the technology sector, having held roles including CMO for Philips China, GM for Philips Digital Health, CMO for Nokia Technologies and VP Marketing for Cisco Collaboration.