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Boon Lai

Vice President

Global Partner Marketing

Boon Lai is Vice President of Global Partner Marketing for Cisco. His goal is to collaborate with our partners to drive their business growth. With his marketing and general management background, Boon is passionate about working across our partners’ ecosystem to elevate marketing into an engine that drives demand generation and fills the pipeline. Boon specializes in leading insights-driven, innovative omnichannel marketing that contributes to revenue and profitability.

Boon brings with him more than 20 years of global B2B and B2C experience. He is bilingual in English and Mandarin, and has held executive roles in New York, London, Amsterdam, Shanghai, and Singapore. He’s well-established in the technology sector, having held roles including CMO for Philips China, GM for Philips Digital Health, CMO for Nokia Technologies and VP Marketing for Cisco Collaboration.

Articles

July 11, 2019

PARTNER

Reflections on becoming future-proof marketers…together

Take a look back at several Cisco events in 2019 and hear from Boon Lai on how we all work together to become future-proof marketers.

June 21, 2019

PARTNER

How are partners diving into the brave new digital world?

Are we making the most of innovation to create exceptional experiences for our customers? Review where Cisco and its marketing partners aligned in a look back at Cisco Live 2019.

May 14, 2019

PARTNER

An Industry Award Honors our Work on Your Behalf

Celebrate the Channel Program of the Year win from SiriusDecisions with our Global Partner Marketing team. Learn about the award and just how our team achieved it.

April 11, 2019

PARTNER

Why Marketing for the Future is on Minds Everywhere

It's thrilling so many partners have marketing for the future top-of-mind. Marketing holds great importance in our new digital age, and is the key to being future-proof!

March 13, 2019

PARTNER

Become a Future-Proof Marketer

I expand on marketing more effectively, with a focus on how we become “future-proof marketers” by harnessing the technologies that are tailor-made for our line of work.

February 11, 2019

PARTNER

Life’s good on the IT list

Celebrating our leaders on the 2019 CRN Channel Chiefs List

January 22, 2019

PARTNER

Cisco Makes it Easier to Increase Your Marketing Effectiveness

My goal is always to help you increase your company’s marketing effectiveness and here are a few areas where Cisco can help at little to no cost.

August 27, 2018

COLLABORATION

Stevie Awards Honors Cisco Collaboration Team

Cisco has won two International Business (Stevie) Awards, recognizing our achievement in marketing for Re-Branding/Brand Renovation of the Year and Marketing Executive of the Year categories.

July 11, 2018

COLLABORATION

Unleashing our Collective Creativity with Webex

When we were developing the updates we’ve made to our Webex tools, we learned from your experiences with collaboration technology.