As you likely saw in Oliver Tuszik’s most recent blog, we truly are navigating uncharted waters as we all deal with the personal and professional impact of the novel coronavirus outbreak. I hope you and your family are all practicing the proper precautions and doing everything you can to stay safe and healthy during this unprecedented time. We are all in this together.

Taking your feedback, and in response to our changing environment, Cisco Global Partner Marketing (GPM) has accelerated our Partner News Hubs transformation. In addition to delivering partner news, updates, and business-as-usual information, we are also using the hubs to ensure you have access to the single source of truth for critical news around business continuity concerns and important COVID-19 updates. That particular page containing updates on COVID-19 is linked from every Partner News Hub page.

One of the most common things we consistently hear from partners is the need for a simplified approach to keep up to date on the latest news and relevant resources. Trust us, we also know that, as a valued Cisco partner, there is an enormous amount of information you need in order to drive sales, increase profitability and maximize your partnership with Cisco.

We put all of that feedback into the Partner News Hubs. The News Hubs aggregate Cisco news, resources, promotions and tech trends, and it’s all customized based on what is most relevant to your role as an executive, seller, distributor, etc. For a quick overview on our Partner News Hubs, check out this video:

Thanks to your suggestions, we built these hubs to make communicating easier, and we’re seeing great engagement with them as a more effective way to deliver partner news. So far, we’ve already seen a 34 percent reduction in outbound emails to partners, helping ease your “email fatigue,” and a surge in subscription rates by allowing partners to choose which News Hubs they would like to receive updates from, and how often they’d prefer to receive updates.

What’s next? Well, if you’re already using the hubs, and they’re working well for you, please continue giving feedback on what is working well and what can be improved. If you’re not yet subscribed, now is your chance! Sign up today so you don’t miss out on your own customized news.

As I mentioned above, we are also maintaining a page on everything Cisco is doing to maintain business continuity and help you navigate the impacts of COVID-19, and I encourage you to bookmark it in order to stay up to date, even if you’re not subscribed to the hubs yet.

Ultimately what matters is that we are all in this together, and our partners are getting the right information, in real time, to help grow business and navigate uncertainty. I appreciate your understanding and your patience as we all work through this situation.



Boon Lai

Vice President

Global Partner Marketing