Cisco Blogs


Cisco Blog > Collaboration

Bringing Our “A” Game: Cisco Again Recognized as a UC&C Industry Leader by IDC

I’ve noticed that many business clichés have been invading my language. I’ve been trying to be proactive in curbing the habit. Needless to say, it’s not working. So instead of trying to cut back, at the end of the day I’ve decided to push the envelope and give 110% to using as many as possible in this post. My hope is that this moves the needle in creating my own behavioral paradigm shift. 

Has it become cliché to be the “industry leader”? As an industry, we (marketing professionals) overuse the term “industry leading” to the point where it has probably become a rubber stamp. But I think it’s acceptable when credible independent sources do in fact recognize you as an industry leader.

To that end, IDC recently did just that. IDC named Cisco as a leader in the IDC MarketScape: Worldwide Unified Communications and Collaboration 2015 Vendor Assessment — for the second time in as many iterations of that report.

It’s important to understand that this kind of analysis is a moving target based on a constantly evolving view of the market. It requires us to open the Read More »

Tags: , , , , , , ,

Is Your WLAN Ready for Unified Communications & Collaboration?

As Wi-Fi continues to be the primary mode of access, enterprise Unified Communication(UC) applications usage is increasing with smartphones, tablets and laptops.

Customers are asking, is there anything I can do to prioritize Jabber or Lync traffic over others or even identify how much of the traffic is really collaboration traffic vs. other types of media. The recently introduced Wireless Release 7.6 enhances the ability to classify Microsoft Lync 2013 and Jabber with Cisco WLAN Infrastructure.

In the first blog about Application Visibility and Control over Cisco WLAN, I captured what is AVC and the capabilities included in the release 7.4. In a subsequent blog, I had captured a success story about a customer who benefited from the reliability by deprioritizing scavenger level applications as well as captured highlights of the enhancements in release 7.5. This blog captures how the release 7.6 allows popular collaboration applications to be accurately classified and prioritized as well as provides a teaser to some of the innovations that can be expected in the future.

What exact capabilities AireOS 7.6 provide ?

The protocol pack 6.3 introduced in AireOS 7.6 allows you to identify and prioritize not just Jabber but also sub-classify Cisco Jabber Audio, Cisco Jabber IM and Cisco Jabber Video. Customers may want to prioritize the Cisco Jabber Audio as the highest priority while the others may be lower priority. Similarly you can classify not just Microsoft Lync but also Microsoft Lync Audio, rtcp and Microsoft Lync Video and thereby prioritize them separately. Read More »

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Has the Journey to Cloud Been Slow for So Many Clients?

This is the fifth post in a series from Dimension Data and Cisco Channels looking at user adoption and integration of unified communications and collaboration (UC&C) solutions. Findings stem from Dimension Data’s 2013 Global UC&C Survey, developed with ICT researcher Ovum and featuring responses from more than 2,700 participants in 18 countries across 20 vertical industries.

In the last blog based on Dimension Data’s research, Nagi Kasinadhuni expanded on the idea that certain technologies were merely a ticket to the game. In this edition of the UC&C series, we had the opportunity to interview Neville Cousins, solutions director for voice and applications at Dimension Data. Cousins gave us more insight on the data from the UC&C study from his perspective.

He focused on the idea that the market has seen a slow uptake of cloud deployment. Based on Dimension Data’s research the adoption rate has certainly been slower than Cousins would have anticipated. Read More »

Tags: , , , , ,

Cisco Partner Weekly Rewind – October 25, 2013

Partner-Weekly-Rewind-v2Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:

Off the Top

In her most recent blog, Sherri Liebo talked about transforming marketing from a cost center within Cisco, to a revenue generating center. By explaining the term “revenue marketing” she opens up the conversation with you on tying marketing into a measurable ROI for your bottom line.

Sherri is striving to help partners understand the changes at Cisco, and use the resources and training we have available to continue making our partnership succeed.

Be sure to join the conversation with Sherri. Read More »

Tags: , , , ,

Perceptions and Benefits of Employers and Users in UC&C

This is the fourth post in a series from Dimension Data and Cisco Channels looking at user adoption and integration of unified communications and collaboration (UC&C) solutions. Findings stem from Dimension Data’s 2013 Global UC&C Survey, developed with ICT researcher Ovum and featuring responses from more than 2,700 participants in 18 countries across 20 vertical industries.

In a previous blog post based on this research, we heard about evidence that the implementation of some technologies is no longer the end goal in UC&C but have become a ‘ticket to the game’. In this most recent blog, Nagi Kasinadhuni, general manager converged communications and customer interaction solutions, has expanded on those ideas with his opinion on where this will lead clients in the future.

According to Kasinadhuni, when studying the UC&C study closely, some interesting nuances can be seen. In general, his opinion is that the decision maker survey is predictable, except in areas or markets where the adoption of bring your own device (BYOD) is high. High growth markets also tend to have higher BYOD adoption rates as opposed to more mature markets. Read More »

Tags: , , , , ,