We estimate there are approximately 1.4M potential mid-size and large customers globally. Reaching them with the right message and the right offerings at the right time is not trivial, nor is it something that just luckily happens. It takes a good understanding of the sales cycle and most importantly the knowledge of how to start the conversation around business planning and strategy. There is lots of new business to be won and Cisco is committed to your success with these customers. Cisco’s new Partner Led Sales Excellence Training can set you on the right path.
Effective business planning is an important value that we bring to the customer. A roadmap and a list of recommendations helps customers make strategic decisions across their organization without having to piece together all the offerings and connect all the dots themselves. That level of planning and consulting ultimately secures your place as a trusted advisor with the customer.
The new Partner Led Sales Excellence Training Modules help you get started. Read More »
Tags: Cisco, cisco's winner circle, partner, partner led, training
Since launching our internal executive social media mentoring program, it’s been really eye-opening to get a close up view of their perceptions around using this channel, their goals, and overall interests. We read and hear about different statistics all the time, telling us that executive participation is still in an early adoption stage and this is definitely true. However, the more executives I meet with, the more I see that this statistic is already changing and will continue to evolve!
Make it easier for executives to learn about social media and get involved in the social stream.
Some of the main themes from these conversations are the usual: building a personal online reputation, supporting the brand, learning how to communicate with different audiences, leveraging social media for business… and of course, participating in social media without impacting bandwidth.
However, where I’m surprised and really encouraged, is by the overall attitudes towards social media and the avid interest in jumping into the social stream. They want to participate and see the value in social media, but often do not know where to begin.
Let’s make it easier for executives to be a part of the social stream and experience everything it has to offer. In my last executives using social media post, I provided recommendations focusing on “getting buy-in tips”.
Here are a few additional suggestions when mentoring executives on the topic of social media:
- Outline specific goals executives can achieve by learning more about social media and then applying those strategies within the social stream
- Make it personal for them, focusing on their key business and personal interests
- Help executives find their social voices so that they can further build their online reputations
- Provide easy-to-understand best practices, examples, and actual hands-on opportunities to absorb the tips
- Pace the mentoring sessions so that it’s not overwhelming and provide easy-to-implement next steps (e.g., download a social media app that helps them listen into the social stream when they stand in the airport security line, or provide a user-friendly social media aggregator they can use when then have 5 minutes to read and then share information with followers, etc.)
And it helps to gather other viewpoints and share them with executives. Join us on April 3rd, from 9-9:45am PT, for an unique live opportunity to hear first-hand from Cisco executives about their social media experiences and to engage in an open discussion directly with them. This special “Let’s Chat! #ciscosmt Social Media Training Program Series” executive social media panel broadcast on USTREAM, will include Cisco executives with varying levels of social experiences. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.
- Jeanette Gibson, Director, Digital and Social Media Marketing (moderator) (@JeanetteG)
- Mark Chandler, Senior Vice President, Legal Services and General Counsel (@ChandlerCisco)
- Sheila Jordan, Senior Vice President, IT Communications and Collaboration (@CiscoSheila)
- Lance Perry, Vice President, IT (@lanceperrycisco)
Lastly, bring your questions for the executive panelists and share them on the #ciscosmt stream. What are you interested in learning from these executives’ experiences that can help with your own executives? Are there other areas regarding executives and their social media participation you are interested in learning more about?
We look forward to your participation and will look for your #ciscosmt tweets as we get ready for the session this week and during the live broadcast on April 3rd.
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program for customers and partners and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email firstname.lastname@example.org.
Tags: #smtraining, B2B, B2C, Cisco, education, Executives, information-sharing, learning, mentoring, social, social learning, social media, social media strategies, social networking, training, ustream
4-3-13 Cisco Social Media Executive Panel Broadcast
“How do you get executives involved in using social media themselves? How do I make it relevant for them and their business initiatives? And how do I show them value for participating right away? ” Our social media training team is approached regularly with questions like these in hopes that there is a simple formula to include each executive into the social stream and as quickly as possible.
Are you finding yourself in the same situation? Know that you are not alone. Much of the research I continue to read indicates that there is a growing interest among executives to use social media, but we still have a ways to go.
To help make it easier, we would like to invite you to a special “Let’s Chat! Social Media Training Program Series” Cisco executive social media panel USTREAM broadcast we are hosting on April 3rd, from 9-9:45am PT. Cisco executives, with social participation ranging from starting out to seasoned, will share their insights. They will share the reasons they decided to start using social media, what they’ve experienced, and advice for peers and teams.
In addition to the questions we will ask the executive panelists, we want to open it up to you as well! Do you have questions related to this topic you would like to ask these executives? And are there other areas regarding executives and their social media participation you are interested in learning more about?
Join in the conversation using the #ciscosmt hashtag starting now and during this live broadcast. We’ll do our best to pose your questions to the executive panelists. And follow the #ciscosmt hashtag for more details.
In the meantime, here are some tips to get executives involved in social media. Are there other best practices you find helpful when encouraging executives’ participation in social media?
Getting Buy-In Tips
- Identify with the executive’s mindset
- Show the executive the money or bandwidth savings
- Outline ways to capture metrics
- Set realistic expectations
- Develop short- and long-term strategies
- Take small steps, starting out with listening to keywords to get a feel for the conversation
- Encourage executives to participate in existing social channels to get started, even practicing in internal platforms first
- Look for ways to make social media use relevant to their business needs and areas of interest
- Show them examples of other peers that are using social media and its value as well as ways they can incorporate participation into their regular routine
- Expand awareness around building personal reputations and integrating with business initiatives
- Help executives participate directly rather than participating for them
- Provide executive supporting teams with the proper training and resources
- Monitor participation and offer helpful tips and coaching along the way
If you have any questions or are interested in other types of social media training, check out our new complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request customized one-on-one team training sessions, email email@example.com.
Tags: #smtraining, B2B, B2C, Cisco, education, Executives, information-sharing, learning, social, social learning, social media, social media strategies, social networking, training, ustream
Years ago, it was enough for partners to supply, install, and maintain a customer’s network assets. But in the era of service delivery-based solutions, customers are increasingly asking partners not only to supply their network infrastructure but also to manage it –and do so in a way that’s both consistent and efficient.
With that customer conversation shifting toward services and management, how do you best respond to these customer requirements and what solutions are out there to help you?
Fortunately, as a Cisco partner, you already have access to a tool that contains all of the information you need. When you log into Cisco’s Services Accelerate Program, you’ll find services sales training and incentive programs available to help you grow your Cisco Services business and earn rewards to accelerate your success!
How do I get started? Read More »
Tags: Accelerate, Cisco, partner, services, smart services, training
The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!
If you’re still skeptical about why employee enablement in social media matters, consider these factoids:
(1) 41% of people believe conversations with company employees to be the most credible specialist sources of information.
(2) There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.
(3) 56% of customer tweets to companies are being ignored.
(4) 70% of brands ignore Read More »
Tags: activate, advocacy, ambassadors, amplification, authentic social media, employees, Executives, how to, marketing, scaling social media, social media, training, viral, WOM