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Community Manager: Digital Maven

The expectations on the modern marketer are ever-increasing. 

The list of skills required includes the classics:

  • market research
  • creative writing
  • attractive branding
  • engaging event management
  • seamless customer support

Add these relatively newer skills:

  • crisp digital photography
  • smooth video
  • webpage coding
  • real-time social media listening
  • business analytics
Community Manager Appreciation Day

Cisco Community Managers sharing selfies on Community Manager Appreciation Day. #CMADselfie

The community managers behind the brands you continue to support are able to do all of the above.  Otherwise, you wouldn’t be happy with the brand.  Branding is all about making you happy.

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Social Best Practices for Events and Conferences

Tradeshows and events are practically synonymous with the technology industry – after all our industry produces some of the largest ones in the world. Whether it’s unveiling new products or participating in keynote sessions, today’s conference experience does not begin and end on the show room floor.

Rather, social media is the heartbeat of the event – shaping how attendees, partners, influencers and customers experience the show in real-time.

In my role at Cisco, I’ve seen first hand how the power of social media can drive the tradeshow experience. Whether it’s hosting a tradeshow, such as Cisco Live, or participating in an industry event, here are some social media best practices to consider as you prepare for your next show:

Social in Command

In 2013, we debuted the Cisco Live Social Media Hub – the first-of-its-kind social command center. The Social Media Hub not only monitors and reports on event and industry conversations, but also offers deep insights into how in-person attendees and external audience members engage before, during and after with the show.

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For example, since the Hub is staffed with social media engagement experts, graphic designers, analytics specialists and logistics personnel, we can capture real-time data trends and use the insights to guide the development of engaging content and socially shared graphics.

The results have been nothing short of astounding:

  • On average, the number of impressions generated per day during Cisco Live US 2014 (#CLUS) totaled nearly 59 million.
  • Comparing the use of #CLUS in 2013 vs. 2014: #CLUS was used 35,500 times in 2013 and 47,365 times in 2014; an increase of over 33% year-over-year.
  • Two Cisco executives Trended NATIONALLY on Twitter during their keynote with the high volume of social engagement; all organic – no paid.

Recently, we have begun rolling out localized versions of the Hub to support other Cisco Live events around the world, such as Cisco Live Melbourne (#CLMel) in March. Although smaller in scale, the localized versions pack a serious social punch – bringing participants closer to the action than ever before.

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Stealing the Social Show

It might be easy for Cisco to be front and center in social conversations at our own events, but how can we rise above the noise and make a social impact at some of the largest tech tradeshows around the globe, such as the Consumer Electronics Show (CES) and Mobile World Congress (MWC)?

Our teams have seen stellar results from engaging live-tweets, the development of real-time content creation, such as videos and graphics for social sharing and more.

For example, as a result of our social media efforts at this year’s Consumer Electronics Show (CES), Cisco received a total of 4,002 conversations, with an estimated 13.8 million impressions! These figures support the fact that strategic and insightful social content can help brands stay top-of-mind in a highly-competitive social environment.

Stay tuned as I share more social media best practices in future posts. In the meantime, be sure to leave a comment and share your thoughts about what makes social media a success at tradeshows and events.

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New Year = New #SocialRoundup Series

Happy New Year and welcome to our first #SocialRoundup. In this new blog series, we will be bringing you more highlights on our social media efforts and best practices. Here’s a recap on what you might have missed since the start of the New Year. Feel free to give us feedback on whether the information is useful.

Cisco at the Consumer Electronics Show (CES)

At this year’s Consumer Electronics Show (CES) in Las Vegas, we developed several creative social assets during show week that helped tell our service provider story and highlight our participation in various conference events. Some of my favorites include an Instagram teaser video and promoting our campaign hashtag, #VideoInCloud, via airplane skywriting over the event center! Check out some of the great work below:

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Getting a Different Perspective on a U.S. Navy Embark

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Approaching the iconic Golden Gate Bridge from the deck of the U.S.S. Kidd.

Fleet Week in San Francisco. It’s when the ships come to town and the focus moves to the waterfront.

For many on the civilian side, the highlight may be the air show and the Blue Angels. But more important to the U.S. Navy is the opportunity for the general public to learn about what U.S. naval forces are all about. Meet people, dispell myths, and show off some big ships.

For me, the highlight was closer to sea level and the learning opportunity was a unique one. Actually, it was precisely at sea level. I was privileged to participate as a social media ambassador in an embark upon the U.S.S. Kidd, an Arleigh-Burke class guided missile destroyer.

I gladly found my way to the San Francisco waterfront at o’dark-thirty (that’s military time for really darn early). Our small contingent included a mix of people from the technology and nonprofit communities. We boarded and gathered in the officer’s dining room, where several of the ship’s officers and the commanding officer, Commander T.J. Zerr, greeted us. Read More »

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Networking Goes Social

As you probably know, networking can bring your career to a new level. Who you meet can open a variety of doors – you’re able to meet new clients, gain referrals, meet future peers, find a mentor, or begin a new partnership. The possibilities are endless.

Gone are the days where you would print out a stack of business cards and keep them in your wallet to hand out wherever you go. Now, with the digital age, your business card is your social presence. Interacting with someone digitally is the new norm; connecting with a colleague on LinkedIn, tweeting at your favorite brand or company, sharing your favorite articles on Facebook – these are all ways to network from right behind the keyboard.

Networking Goes Social

So, what’s the benefit of getting active on social networks? Here are my top three benefits for taking your networking skills to the computer:

Reach Brands Directly. Many brands are active on social media and are curious about how their customers and partners are using their products. Use this to your advantage and start a conversation about their latest launch, an article they posted, or good customer service. They’ll likely respond back with a follow-up question or a kind note as a way to thank you for reaching out.

Save Time and Money. While you should continue to go to live events when possible, you can network through social channels whenever and wherever you go. You can reach out to brands on Twitter, Facebook or LinkedIn through your phone or desktop without the hefty price tag that comes with traveling.

Interact with Industry Leaders. If you refer to an article written by an industry leader, tag them by using @[their handle]. On Twitter, for example, many company executives and brands will favorite or retweet your post as a way of engaging back. It’s a way of interacting with people you might otherwise not get the chance to.

Have you started networking online? Share your thoughts in the comments.

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