Yesterday, “The Network: Cisco’s Technology News Site” was honored by Ragan PR Daily as “Best Online Newsroom.” (Great .gif of Sandra Bullock on this page as well, by the way!)
And, last month, we received the Grand Prize from Bulldog Reporter 2012 Bulldog Digital/Social PR Awards for “The Network.” I also talked to Richard Carufel, Editor of the Daily ‘Dog about “The Network” and offered some thoughts for our approach to brand journalism, online newsrooms and offering value to your audience.
Certainly, recognition is extremely nice and we all want some form of this in our lives. The Social Media Communications team at Cisco* is honored and humbled by these awards and add them to a handful of other great honors over the past few years.
First, thank you, Ragan PR Daily. Thank you, Bulldog Reporter. Thank you, American Business Awards (The Stevie). Thank you, PR News People Awards. But, mostly, thank you, audience.
Why did we get these awards? In a word: innovation.
Let me count the ways that (imho) we innovate on “The Network” and are continuing to innovate:
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Tags: awards, bulldog reporter, innovation, PRNews, ragan, social media, the network, The Stevies
Cisco, in partnership with Mobile Work Exchange, is eager to kick off the third-annual Telework Week from March 4-8. Telework Week 2013 is a global effort to encourage agencies, organizations, and individuals to pledge to telework anytime during this week. I plan not only to pledge to telework that week, but also to continue in my career of teleworking.
I have worked for companies based in San Jose, Tucson, Phoenix, Washington DC, Boston, and now San Jose again… all without leaving my beautiful home state of Ohio. I adopted telework in 1993 and as Telework Week 2013 approaches, I wanted to share my story about my years as a teleworker. Let me start by saying I would not change a thing.
Telework Pros and Cons… But Are They Really Cons?
Do I miss having lunch with my colleagues? Sure. However, my dogs are pretty good companions because they never complain. Plus, the food in my kitchen is a lot better than any cafeteria food. Don’t get me wrong, I’ve missed being able to celebrate the milestones taking place in my colleagues’ lives in person, but I’ve made sure they always get a baby gift or a wedding gift.
What I don’t miss is the daily commute. Driving in rush-hour traffic or in snowstorms aren’t especially fun or productive and through telework, I’ve been able to get to work on-time every day. Also, my checkbook likes my lower insurance rates. On top of all of that, I am able to work in pajamas or sweat pants if I feel like it. For big projects that require more focus and concentration, I appreciate not having people dropping by to chat about their weekend.
Sometimes, people tell me I have it so easy working from home, being that I can come and go as I please. However, any teleworker will tell you it just doesn’t work unless you have regular office hours. My schedule still fills up with meetings just like my colleagues’ working from an office. What many people don’t know though is that it seems a lot harder to end the work day when your office is just a few steps or clicks away. Read More »
Tags: Cisco, collaboration, social media, TelePresence, telework, video, WebEX
Have you been doing your Twitter homework?
Educators are using social media to share their lesson plans and get new ideas. If your favorite teacher is not already doing this, help them set up their Twitter account: description, photos; first tweet.
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Tags: education, social media, twitter
The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!
If you’re still skeptical about why employee enablement in social media matters, consider these factoids:
(1) 41% of people believe conversations with company employees to be the most credible specialist sources of information.
(2) There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.
(3) 56% of customer tweets to companies are being ignored.
(4) 70% of brands ignore Read More »
Tags: activate, advocacy, ambassadors, amplification, authentic social media, employees, Executives, how to, marketing, scaling social media, social media, training, viral, WOM
On February 14th, it’s hard to keep your mind focused on work. If you’re like me, you were wondering if the flowers, candy, and teddy bear you ordered would get delivered to your wife on time, or if the butcher would have any steaks left by the time you made it to the market after work. Frankly the last thing on my mind was the possibilities enabled when we connect people, processes, data and things, also known as the Internet of Everything (#IoE).
This Valentine’s Day, Cisco’s Social Media Marketing team leveraged a broadly engaging topic that very few people would associate with the Internet of Everything through real-time marketing. Read More »
Tags: Cisco, content marketing, Internet of Everything, IoE, Real-time Marketing, social media, social media listening, Tomorrow Starts Here, Valentine's Day