2012 has been a great year for social media marketing at Cisco! The organization as a whole is really starting to experience the value of social intelligence, social engagement and social reach which were our key objectives this past year. We have had
Success in retail hinges on a deep understanding of consumers. Anticipating their wants and needs — then offering the right product, in the right place, at the right time, and for the right price — has always been paramount. To truly understand
A social opportunity was knocking but it was hard to hear, buried under thick layers of social noise and harder to reach by the right people with the right message. Cisco knew customers wanted to engage and were using social media tools to ask
A whopping 90% of young people use their smartphones to help them face the day …often BEFORE they get out of bed. Even before a cup of coffee, young people grab their smartphone. They’re checking it for emails, texts and social media updates. The
As the year is drawing to a close, I like to reflect on the friendships and professional relationships I have built and nurtured over the year. There are many people and organizations that come to mind and it would be too long to list them all. Let’s
According to a Nielsen study, social media is no longer in its infancy. No kidding. During the November military confrontation between Israel and Hamas, social media played a very grown-up role. What distinguished it from past politically-charged
Listening is our “North Star” and here at Cisco we are using insights from social listening to help guide and inform our social media strategy and enable meaningful engagements with our customers. Thanks to everyone who joined us on October 24th for
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester
Getting online — not just in line — to find the best deals. This holiday shopping season, brick-and-mortar stores are out to match e-commerce sites with the latest and deepest discounts, and even encourage in-store shoppers to buy online. About 85%
