Cisco Blogs


Cisco Blog > Digital and Social

Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving.

September 26th Let's Chat! #Ciscosmt Twitter Chat

September 26th Let’s Chat! #Ciscosmt Twitter Chat

And as social media continues to become more of the way business is conducted, I’ve seen a shift in what experts are focusing on and recommending.

Join me and our special guest,  Charlie Treadwell, Manager, Digital and Social Media Marketing at Cisco, for a #Ciscosmt Twitter chat on Thursday, September 26th from 9-10am PT. As part of our monthly “Let’s Chat! #Ciscosmt Series” chats, Charlie will share his listening, measurement, and monitoring expertise and we will:

  • Discuss ways to make sense of all the social media metrics
  • Share measurement, listening, and monitoring best practices
  • Identify metrics to focus on
  • Explore examples showing social media measurement’s impact on business
  • Determine how to make sense of all of the data
  • Review ways to up-level measurement practices in a company
Let's Chat! #Ciscosmt Series Measurement Twitter Chat

Let’s Chat! #Ciscosmt Series

 

Let’s make this a really interactive session. Bring your questions for Charlie and share your own insights and examples throughout the chat or even prior to the session. We’re looking forward to your interactions!

 

For those that might be new participating in a Twitter chat, here are some quick details:

What is a Twitter Chat?
Twitter chats are scheduled gatherings of Twitter users to discuss a given topic, using a hashtag to keep track of conversation.

How do I participate?

  • There are many ways to participate in a Twitter chat. You can use a dedicated chat platform, (i.e. Twubs, TweetChat, Tchat.io, etc.), your favorite Twitter client (TweetDeck, Hootsuite, etc.) or you can even just user Twitter search to follow the chat hashtag.
  • We want it to be an interactive chat, learning from each other. Join in the conversation with your insights and experiences using #Ciscosmt. And also interact with others, re-tweeting, exchanging ideas, and commenting on other points of view.
  • Questions will be labeled Q1, Q2, Q3. If you are responding to a question, please start your tweet with the corresponding answer number “A1”.

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag.  To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

We look forward to your insights here and during the #Ciscosmt Twitter chat!

Tags: , , , , , , , , , , , , , , , , , ,

#EngineersUnplugged S3|Ep10: Community Architecture (3 Ways You Can Join)

In this week’s Engineers Unplugged, we talk technology from a different angle–community. How can you join your community of peers to learn, grow your career, and stay on top of the latest in this ever-changing tech landscape? Listen in as Josh Atwell (@josh_atwell) and Gurusimran Khalsa (@gurusimran) talk about their experiences as co-hosts on #vBrownBag.

Great tips on how to maximize the time you spend on social media and professional development, there are many ways to give back. This unicorn they drew is not one of them.

Read More »

Tags: , , , , , , , ,

The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s

In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our employee engagement program at Cisco).

At the end of the session, I offered 3 key takeaways for companies interested in starting or improving their employee engagement programs (these are all Twitter-friendly nuggets): Read More »

Tags: , , , , , , , , ,

Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can really make a difference for the overall company.

Let's Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap

Let’s Chat! #Ciscosmt August Twitter Chat: Engaging Employees in Social Media Recap

Here are some key takeaways from the chat and below is a compiled transcript. I’m interested to hear your insights. Do you agree with these guests’ point of views? How does your organization engage with its employees? Are there other approaches perhaps not covered in today’s chat? Let’s keep the conversation going by sharing additional perspectives.

Key Takeaways

  • Make sharing content through social media channels as easy as possible for employees.
  • Create guidelines and policies and provide training to employees, creating a comfortable and safe environment to join the social conversation.
  • Define different types of opportunities and content-sharing that suits employees’ communication preferences and style.
  • Leverage executive sponsors to enable employees to participate in the social stream.
  • Design incentives such as gaming badges, recognitions, and other opportunities to motivate employees to participate more in social media.

September Twitter Chat

And mark your calendars for next month’s Let’s Chat! #Ciscosmt Twitter chat, taking place on Thursday, September 26th from 9-10 a.m. PT. Stay tuned for more details by following the Cisco Digital and Social blog and the #Ciscosmt hashtag!

Let’s Chat! #Ciscosmt Series: Engaging Employees in Social Media Twitter Chat Transcript

Cisco Social Media Training Program Opportunity:

If you have any questions or are interested in other types of social media training, check out our complimentary Cisco Social Media Training Program and follow the #ciscosmt hashtag. To request  customized one-on-one team training sessions, email ciscosmtraining@external.cisco.com.

Tags: , , , , , , , , , , , , , , , , , , , ,

Video Integration in Social Media

Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level.

With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became a standard for all social media channels. Users want content delivered to them in the easiest, most effective manner that maximizes their time and capitalizes upon their interests. A video is often a great way to do this, but how it should be implemented is pivotal to it being successful in garnering attention.

Fortunately there are numerous mediums available today that allow for delivering video content specific to your needs, and the needs of your audience. But before choosing which of these to use, the user must consider the attention span of their audience, who their audience is, and what the learning goals are (if any). Vine, Instagram, and YouTube, are three different video hosting sites that integrate with all forms of social media, and all have different uses, advantages, and disadvantages.

                                                  vine-app-icon 1   instagram-icon[1]  youtube7

Read More »

Tags: , , , ,