For quite some time now, I’ve been thinking about writing a book. A book about social media. A book about what I’ve seen and learned. A book about things I would like to see. A book about strategy – I love strategy. I’ve started writing it several times. But every time I sit down at my keyboard, doubts take over. “Why do I want to write a book? Why shouldn’t I just blog about it?” Oh, that four-letter word always wins out and the bolded text (“Chapter 1”) on my screen quickly becomes a blog title. So while I continue to contemplate whether or not to embark on this journey, I would like to leave you with a few pages from my unwritten book….in slide deck format. I had the pleasure of presenting yesterday on social media planning. The first presentation covered basic enablement, listening and intelligence, engagement and measurement. The second presentation highlighted advanced listening and intelligence, engagement, advocacy and measurement practices. Today, I’m sharing the first chapter. Hope you find it useful.
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