social media

February 14, 2014

DIGITAL AND SOCIAL

Social Media and Valentine’s Day: 5 Things They Have in Common

3 min read

It’s February 14, and Valentine’s Day is already trending on Twitter. It’s estimated that more than 60% of adults will take time today to honor the important relationships in their lives. According to History.com, approximately 150 million cards and gifts will be sent. Couples will go on dates, friends will celebrate, and millions of people […]

February 6, 2014

EXECUTIVE PLATFORM

Customer Interactions in the Evolving World of Marketing

1 min read

In a world where we are increasingly connected, and other’s opinions or reviews are more accessible than ever, marketing must evolve to keep up.  Consumers want, and expect, ‘on-demand’ marketing –customized marketing that caters to what they need, when they want it, and is extremely responsive.  59% of consumers who have experienced personalization believe it […]

February 3, 2014

DIGITAL AND SOCIAL

The Five Take-Aways of Content Marketing

2 min read

I was recently on a panel entitled “It’s 12 o’clock. Do you know where your buyers are?”at the In2 Summit and the question of the panel immediately struck me as already answered long ago. The topic: does content marketing work and can you reach the right people? One of my fellow panelists, Mark Stouse, VP […]

December 23, 2013

DIGITAL AND SOCIAL

Digital Philanthropy – How Are You Giving this Holiday Season?

2 min read

It's the holiday season, and 'tis the season for giving! Since one-third of donations occur in the month of December (source: Network for Good, Chronicle of Philanthropy), digital plays an...

December 18, 2013

DIGITAL AND SOCIAL

Digital Transformation: Is Your Company Making the Pivot?

3 min read

80% of survey respondents [administered by MIT/Sloan and Cap Gemini] believe that their companies need to go through a significant digital transformation. However, 63% of those respondents also believe that...

December 3, 2013

DIGITAL AND SOCIAL

Top 5 Learnings for Any Digital and Social Media Professional

3 min read

It’s hard to believe that over eight years have passed since I started working with Cisco. Along the way, I learned so much from peers, the industry, and about myself....

November 27, 2013

DIGITAL AND SOCIAL

2014 Digital and Social Media Trends Twitter Chat Recap

1 min read

Thank you to everyone that participated in the Let’s Chat! #Ciscosmt Series 2014 Digital and Social Media Trends Twitter chat. What a lively discussion and a special thanks...

November 21, 2013

DIGITAL AND SOCIAL

What is ‘digital’?

1 min read

How would you define ‘digital’?  As a communication channel or method?  A convenience enabler?  1s & 0s?  The inverse of analog? Bits versus atoms? Something we can no longer live...