Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.
With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.
In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data. In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:
- Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data
- Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.
At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.
Step 1: Increasing Data Resolution Read More »
Tags: accuracy, accurate, activity, analytic, API, App, application, battery, Cisco, ciscops14, connect, data, data packet, data point, Development, device, ecosystem, end point, End User, environment, event, frequency, in-house, interop, location, location-based, luncheon, mobile, mobile app, mobility, network, organization, partner, probe, probing, product, rssi, Scalability, scale, sdk, software, solution, tech, technology, user, webcast, wi-fi, wifi, wireless
As a Product Manager there is some anxiety but more of an excitement around introducing a platform to the market. Today I am proud to be part of Cisco team that is bringing to market the Cisco Aironet 2700 Series Access Point. What it offers is a tremendous amount of power at a very attractive price point.
We all know Wi-Fi is here to stay and is expanding all around us rapidly. That need for speed is exciting. But what does that mean? Not everyone feels comfortable being on the cutting edge. Many of our customers are not as concerned about chasing the future and have more limited budgets that they hesitate to put down for the best AP knowing there are lower priced options. At the same time, everyone is aware technology moves ahead with or without you, so they don’t want to give up lot of the new capabilities by going totally to the other extreme of not upgrading at all. What they want is something that’s going to last for a while that gives them the advantages available today, but not have to invest a lot to get it. I equate this to buying something like a car. A year ago when I was in the market to buy a new car I didn’t want to sacrifice whole lot of options but if there was one or two options that I could give up in order to save a bit of money, I was okay with that.
This is similar to what Cisco is offering with Aironet 2700 Series. Customers have to choose something that they can utilize in their network that is better than any of the competitive solutions out there, truly built-for-purpose, sleek design on the outside yet tough on the inside and very powerful. Read More »
Tags: 11ac, 11n, 2.4 GHz, 2700, 802.11, 802.11ac, 802.11n, access point, aggregate throughput, AP, application, ASIC, built-for-purpose, chipset, Cisco, client, ClientLink, collision, data rate, GHz, HDX, infrastructure, latency, maximum, mbps, memory, memory contention, network, network processor, offboard, onboard, Packet, packet processing, performance, purpose-built, radio, RAM, rf, scale, silicon, smartphone, tech, technology, throughput, wi-fi, wifi, wireless
As more and more 802.11ac devices come to the market this year, businesses need to make sure the best possible 802.11ac wireless infrastructure gets deployed to make sure those 802.11ac end points are performing at both the best possible data rates and application throughputs to maximize the move to 802.11ac.
Cisco’s Aironet 3700 with HDX Technology does just that. If you’re thinking that the 3700 is just another 802.11ac AP, think again: not all 802.11ac AP’s are created equal.
To demonstrate this, let’s take a Cisco 3700 access point..
When you open a Cisco AP, you will see dedicated memory (RAM) on the radio chipset itself (one on the 2.4 GHz radio, another on the 5 Ghz radio) to ensure the RF packets get processed “onboard” each radio instead of “offboard” in order to reduce latency and any packet processing collision from memory contention on the AP. Additional packet processing can be handled on the “offboard” memory that is part of the network processor portion of the AP platform as well. This unique, innovative ASIC-based Wi-Fi chipset by Cisco exemplifies the built-for-Purpose design, and is the hallmark of Cisco’s 3700 Series AP.
Contrast this with the competitive landscape that claims to be Purpose-Built, but in reality is leveraging off-the-shelf merchant silicon-based 802.11ac WiFi chipsets. Read More »
Tags: 11ac, 11n, 2.4 GHz, 802.11, 802.11ac, 802.11n, access point, aggregate throughput, AP, application, ASIC, built-for-purpose, chipset, Cisco, client, ClientLink, collision, data rate, GHz, HDX, infrastructure, latency, maximum, mbps, memory, memory contention, network, network processor, offboard, onboard, Packet, packet processing, performance, purpose-built, radio, RAM, rf, scale, silicon, smartphone, tech, technology, throughput, wi-fi, wifi, wireless
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region.
Here the latest mobile marketing trends, best practices, new technologies have been discussed and presented, including Cisco’s CMX capabilities as part of meet the experts session called “Context marketing using Wifi location services”.
Some interesting observation and ideas being discussed include:
Multi-Channel Attribution modeling:
While online marketing investments are more measurable compared to conventional media such as television, however tracking what leads to sales conversion is becoming increasingly complicated.
The simple measures of last click or first click attribution are not fully meaningful to represent today’s omni-channel ultra-connected consumer. Therefore it’s not surprising that multi-channel tools and attribution modeling are one of the hot topics in digital analytics.
Data to underpin a successful digital marketing strategy:
Increasingly consumers are connected all the time -- and with that every day around the world, connected consumers are being wooed by offers of better prices, better deals and better service.
How can marketers compete…often the only defence they think they have to fire back at competitors is to match those deals and price cuts.
However data is key, as more information about customers becomes more plentiful and more detailed, and as customers become more interactive with the companies they buy from, the competitive marketing landscape is becoming radically different. For many advanced organisations it is using data to deliver insight and analysis gives them a competitive edge to keep ahead of the pack. Read More »
Tags: analytics, attribution, best practice, click attribution, clickz, Conference, consume, content, context, conversation, crm, customer, digital, engagement, Industry, jakarta, location, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, SES, technology, trend, wi-fi, wifi, wireless
In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Whether the questions are global in scope, such as how the Internet of Everything will shape our world, or small in nature, like our most recent Ask the #IoE Futurist question about batteries or today’s question about the smartphone becoming superfluous, I enjoy the challenge of answering them all.
A few weeks ago, brand new smartphones and wearable smartgear products were unveiled at Mobile World Congress in Barcelona. While many of the specs and capabilities of these emerging devices vary from manufacturer to manufacturer, they all represent a common theme: mobile devices are not only becoming more present in our daily lives, but also changing how we connect, interact and share experiences.
As the Internet of Everything (IoE) drives more connected things, data, people and processes, how will the future of smartphones evolve? Will the endless possibilities for connected cars, shoes and dishwashers mean that the smartphone becomes one extra device for us to carry?
In this Ask the #IoE Futurist post, I’ll answer a question from John Spade (@DaSpadeR), a Cisco Champion, about how smartphones might change in an IoE world. Here is John’s question:
Question: “The smartphone lets us bring the Internet with us, but in the Internet of Everything, will the smartphone itself become superfluous?”
Read More »
Tags: Cisco, forecast, innovation, Internet of Everything, internet of things, IoE, IoT, mobility, network